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Work Background
WSM TradeArtistic Director
May. 2024MonacoDirected and co-wrote the TV Documentary "UPAINT: un autre visage du street art" for TV Monaco, a 12-episode series about the Artists who participated to the street art festival UPAINT Monaco. Directed and co-wrote a TV Documentary for TV Monaco about local producers and businesses (coming soon)
ChefBitesBrand Development Manager
Apr. 2022Miami, Florida, United StatesChefBites is a start-up company developing virtual food halls in Florida operating up to 50 different restaurant brands for sale through delivery only, developing its own online sales platform and kitchen operating system technology. Working hand-in-hand with owner & CEO, as the Brand Development Manager:
- Created and managed over 50 virtual brands (restaurants) of all types of cuisines, developed menus and recipes in collaboration with partner chefs
- Managed the on-boarding process of existing restaurants: menu design, recipe standardization, third-party delivery account set-up, internal platform account set-up, marketing plan, POS
- Managed a team of developers to create a unique online ordering platform to order from multiple restaurants in the same order
- Negotiation of licensing agreements with partner brands and suppliers
- Successfully set up and integrated over 50 online accounts on delivery platforms (UberEats, Doordash...)
- Inventory Management: translate each concept's recipes into order lists with suppliers' codes for easy inventory management and supply chain system (internally, then on MarketMan: over 50 menus, more than 1,500 recipes, and over 500 ingredients).
- Managed a team of designers to develop advertising creatives and logos for all 50 virtual brands
UPAINT - WSM EventsEvent Manager
Sep. 2021Monaco, MonacoUPAINT by UPAW is an annual street art festival created in 2017 and organized by WSM Events in Monaco. Internationally renowned artists from around the world attend the event yearly and perform live. The paintings created during their live performance are sold at an auction on the last day of the event to benefit one of the environmental projects of the Foundation Prince Albert II. As the Artists Relations & Marketing Director I:
- Directed and managed re-branding the re-branding project of the event with an external agency in 2022
- Plan and direct marketing strategy and create content, such as promotional videos, social media posts, interview videos, website content, and oversee external press requests
- Manage all of the artists’ logistics (travel, accommodation, supplies, special requests)
- Participate to Partnerships & Sponsorships negotiations
Earth Meal Plans & CateringFounder & CEO
Apr. 2021 - Mar. 2022Miami, Florida, United States- Successfully transitioned after the sale of restaurant Earth to a full meal prep operation
- Created and designed a new website and ordering platform for meal plan orders www.earthmia.com
- Focused advertising efforts on creating a strong online presence on Instagram, Facebook, and ran Google & Facebook Ads: designed and launched campaigns on each platform
- Crafted over 100+ meals/recipes in order to rotate menu every week - Managing day-to-day operations such as client relations, incoming orders, inventory management, customer service, weekly email blasts, and local promotional events
- Designed marketing material such as flyers and business cards, and launched a mail-in campaign, in order to grow sales
MONACO WOMEN FORUMEvent Business Development / Vice President
May. 2019MonacoThe Monaco Women Forum is a platform where women are the protagonists. We invite high-profile women to speak on a specific topic. For 2024, MWF wants to highlight experts in digital convergence in their fields: cyber security, AI, mobility, and cryptocurrency.
www.monacowomenforum.com As the Business Development Lead I:
- Analyze post-event data and attendee feedback to adjust strategy and improve planning
- Build relationships and collaborate with event sponsors, partners and high-profile speakers
- Drive pre- and post-event marketing strategies to maximize attendance and media coverage
- Create, edit, and improve content for the event, press releases and articles, and social media
Earth RestaurantFounder & CEO
May. 2016 - Apr. 2021Miami/Fort Lauderdale AreaAccomplishments:
- Successfully established a well-known local brand/restaurant for over 4 years
- Increased monthly revenue by 15% in the 1st year, increased sales by 60% over a 1 year span (01/2019 vs 01/2020)
- Reduced expenses by 25% in 1 year with continuous control of food waste, food cost, employees’ workload and other variable costs;
- Created Earth Meal Plans, a branch service of the restaurant, accounting for about 20% of total revenue
- Successfully ran Facebook Ads locally to drive customers to our online ordering page
- Created and developed the brand Earth, including logo, website design, social media management, marketing materials, and local partnerships;
- Set up and managed all social media for the brand to improve outreach in the community;
- Optimized food preparation steps and techniques in order to reduce customer wait time by 5 minutes; Duties:
- Handled all customer service duties, including responding to customers’ requests and complaint
- Conducted all HR duties such as interviewing, screening, hiring, training, drawing schedules, and processing payrolls;
- Continuously assessed employees’ performance, restaurant’s cleanliness and preparedness;
- Crafted menus to respond to present trends to drive sales and create repeat customers;
- Continuously analyzed customer behavior and sales patterns to better adjust menu offerings, promotions, and increase sales;
- Identified suitable vendors for the store to meet the quality standards and match the image of the company;
- Filed all licenses, permits, and tax documents to ensure compliance with the City of South Miami and State of Florida regulations;
- Completed inventory checks, placing daily food and supplies orders, and conducted year-end inventory schedule for tax purposes;
- Filled in in both BOH and FOH as needed; Visit our Website & Blog: www.earthmia.com Facebook page: https://www.facebook.com/earthmia/
Find us on Instagram: @earthmia
SE Capital AgencyMarket Research Analyst
Jul. 2014 - Jul. 2015Miami/Fort Lauderdale Areao Generate market analyses and P&L for individual clients and companies
o Conduct business plans and SWOT analyses for specific industries (retail, hospitality, services)
o Generate new client leads through SEO and social media
o Study the Miami economic environment for start-ups
Citizenship & Immigration Legal ServicesLegal Assistant
Jun. 2014 - Aug. 2015Miami, Florida, United States- File Visa applications, Green Cards, and Naturalization requests with USCIS
- Fill out immigration forms and gather necessary information and documentation for attorney's approval
- Organize attorney’s appointments with existing clients and new prospects
- Write supporting evidence letters, recommendation letters for files, and translate foreign documents (French or Italian)
- Prepare business plans (when applicable) and invoices for clients
AFIM REAL ESTATE MONACOIntern
Jul. 2013 - Aug. 2013Monaco- Improve knowledge about the luxury real estate market (sales and rentals)
- Prepare contracts and finalize transactions, assisting the financial manager with primary accounting tasks
- Create extensive property and marketing documentation - Assist brokers with relevant matters (showings, walkthroughs, research…)
Barnes InternationalMarketing Coordinator & Real Estate Sales Associate
Jan. 2013 - Jul. 2014Miamio Develop prompt and innovative marketing material both paper and digital; support social media pages and blog
o Generate clients reports, and weekly sales and listings reports o Execute emailing campaigns to attract clientele to events, and advertise new products
o Manage the client database (CRM)
o Plan and implement new strategies and projects with the General Manager in order to extend the company’s notoriety in South Florida
o Research and organize presentations for new development projects
o Manage customer inquiries and support customer service for each agent
o Promote services with European clients after Barnes Conferences in Paris and Geneva
o Train new sales team members and provide knowledge of local real estate
o Assist Financial Manager with expenses and accounts payable, invoicing, and creating sales reports using QuickBooks
o Master paperwork such as purchase contracts, contracts to lease, exclusive listing agreements…
Agence Internationale de PublicitéHostess for Grand Prix of Monaco
May. 2012 - May. 2012- Hostess for the Automobile Club of Monaco during the Historical Grand Prix
- Welcome private guests of the Club
- Inform and serve the guests all day during their stay in the private tower
Montepaschi MonacoIntern Portfolio Management
May. 2011 - Jul. 2011- Created/modified and organized all factsheets of the bank’s funds offered to the clients as investment
- Daily use of Bloomberg to track data of specific stocks and bonds for supervisors
- Research of the value of funds on Bloomberg to determine whether to offer them to clients or not
MonteCarloIn MagazineWriter & Advertising Manager
May. 2010 - Sep. 2012Monacoo Contributed to the development of the magazine with the owner (now the 1st official Italian news magazine of Monaco)
o Execute advertisement campaigns and sales to local businesses (banks, hotels, luxury retail…)
o Attend press conferences, analyze reports, and write articles about art exhibitions, sports events, political announcements and new laws
o Communicate directly with local government officials, celebrities, doctors, artists during interviews
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