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Work Background
LJV Designs LLCVisual Designer & Owner
Jun. 2024In my role as a Visual Designer & Owner, I specialize in creating visually appealing designs for small businesses and independent professionals. I design logos, branded documents, and presentation materials and develop user-friendly websites on platforms like Squarespace and Wix. Additionally, I craft print materials such as trackers, calendars, brochures, and flyers, ensuring high-quality output for professional printing. Visit my etsy shop: https://www.etsy.com/shop/laurenjoyfuldesigns Request design services: https://laurenjoyverica.com/p/contact
Lionrock RecoveryProduct Designer / Manager
Apr. 2022 - Mar. 2024Spearheaded the development lifecycle of Lionrock's digital offerings as the founding product team member. - Collaborated with stakeholders at all levels to guide design strategy and ensure smooth implementation, balancing client-centered solutions with business requirements.
- Created the digital environment (website, dashboard, and 4.6-star rated mobile app) for Lionrock Life, a peer-support platform that grew to 12,000+ members, including 3,000 paid subscribers, bringing in subscription revenue of over $20,000/month.
- Completed a full overhaul of an out-of-date patient portal, enhancing engagement for 2,800+ clients since January '23 through a brand-new responsive web dashboard.
- Maintained product roadmaps, defined minimum viable products (MVPs), and devised go-to-market strategies to ensure the launch of 3 products on schedule and within scope.
- Iterated on designs using comprehensive user research through surveys and 6 rounds of usability tests, leveraging data to drive design decisions and shape priorities.
- Ensured consistent brand identity, aligning UI & UX design with the company's mission of providing intuitive, accessible technology for effective telehealth treatment to thousands of clients.
- Managed workload and adeptly adjusted to shifting priorities in a fast-paced startup environment.
Lionrock RecoveryProduct Designer
Jan. 2021 - Apr. 2022
JusticeTextUX/UI Designer
Nov. 2020 - Dec. 2020Analyzed user feedback interviews to discover how to best address users’ pain points and develop useful features. I synthesized findings from feedback and provided strategic recommendations for new platform interface features. I sketched ideas for new platform organization possibilities. Provided high-fidelity mockups of new interface features.
SpringboardUI/UX Design Career Track, Certification (Student)
Jan. 2020 - Dec. 2020700+ hours of hands-on courses, with 1:1 expert mentor oversight, and
completion of 4 in-depth portfolio projects. Mastered skills in information architecture,
sketching and wireframing, prototyping and testing, eCommerce and browsing,
persuasive and anticipatory design, gamification and behavior change, dashboards and
data design, social media and messaging, and product lifecycle. Completion of 4 in-depth portfolio projects:
-Hit Me Up, a new social planning app concept
-GalleryPal, a design sprint challenge
-Vaughan Snowboards, an e-commerce redesign of an independent snowboard company
-A 4-week design collaboration with JusticeText. a criminal justice reform SaaS platform
Woolly Mammoth Theatre CompanyAudio/Video Engineer
Sep. 2016 - Jul. 2017Washington D.C. Metro Area- Coordinated with designers throughout the production process to execute all sound and video technical elements within deadline constraints
- Maintained and tracked sound, video, and labor budgets as provided by the Director of Production
- Managed technical crews through the hanging of video and audio equipment
FreelanceTheatrical Video Designer
Apr. 2013 - Jul. 2017- Originated and presented the design concept of the video content for 15 theatrical projects.
- Collaborated with cross-functional teams of technicians, designers, directors, and managers to orchestrate a seamless production design.
- Crafted visual designs utilizing motion graphics, stop-motion animation, stock images, and filming.
- Tailored designs to utilize and amplify the interactivity between actors, audience, and technology.
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