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Work Background
BrandyoOwner and Marketing Director
Jul. 2015 - Aug. 2024Creative Agency - Your values shared with the world. Brandyo helps start-ups, small and medium companies to share their stories and to create personalized communication campaigns and more. Responsibilities: - Develop and implement marketing strategies;
- Lead and oversee the implementation of long and short term plans in accordance with clients' strategies and goals;
- Content management, content strategy, and content development for Brandyo's clients;
- Evaluate product/service development timetables, budget forecasts and quality of project management systems, procedures and controls;
- Evaluate pricing models for each product/service provided and adjust accordingly;
- Identify strengths and weaknesses and develop marketing strategies to overcome challenges and successfully achieve goals;
- Establish, update and expand web presence for clients;
- Build a team of professionals that can successfully collaborate to create and implement marketing strategies;
- Plan and organize events;
- Conduct market research to develop strategic marketing plans for clients.
Hero LifeMarketing Director
May. 2014 - Dec. 2014Birmingham, Alabama AreaHero Life's deliberate focus is on raising awareness for the thousands of rare health disorders impacting individual and families worldwide. Our cadre of heroes consists of individuals and caregivers that are affected by a rare disorder and the many challenges that are faced. Responsibilities: - Contribute to marketing effectiveness by identifying short and long term goals; -Recommending options and courses of action to management; - Create short and long term marketing strategies by directing market research collection, analysis, and interpretation of market data.
- Influence present and future products by determining and evaluating current and future market trends;
- Develop new uses for existing products by analyzing statistics regarding market development; acquiring and analyzing data; consulting with internal and external sources;
- Maintain research database by identifying and assembling marketing information;
- Develop and implement content strategies;
- Create and manage Marketing and Social Media strategies.
Proiect13PR&Events Manager
Mar. 2013 - Jul. 2015BucurestiProject 13 is a platform that brings together 13 educational workshops on topics related to fashion and lifestyle. Responsibilities: - Develop projects from proposal right up to delivery;
- Deliver events on time, within budget;
- Setting, communicating and maintaining timelines and priorities on every project;
- Plan, develop and implement PR strategies;
- Answer questions from media, individuals and other organisations;
- Research, write and distribute press releases to targeted media;
- Prepare and supervise the production of publicity brochures, handouts, promotional videos, and photographs;
- Maintain and update information on the organisation's website;
- Manage and update information and engaging with users on social media (mostly Facebook);
- Market research;
- Email marketing - developing and managing e-mail marketing campaigns;
- Communicate, maintain and develop client relationships;
- Manage supplier relationships;
- Manage operational and administrative functions to ensure specific projects are delivered efficiently;
- Ensure excellent customer service.
Media Events&EntertainingPR&Events Executive
Jun. 2012 - Aug. 2013BucurestiMedia Events&Entertaining is a creative agency that specializes in integrated marketing and event production. Services provided: PR consultancy, branding, media relations, marketing, and design, Social Media management, concept and mediation of international business, event production (corporate, artistic, promotion, product launches). Responsibilities: - Plan, develop and implement PR strategies alongside the PR Manager;
- Answer questions from media, individuals and other organisations;
- Research, write and distribute press releases to targeted media;
- Prepare and supervise the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs.
- Maintain and update information on the organisation's website and the clients' websites.
- Create Social Media strategies;
- Manage and update information and engaging with users on social media (mostly Facebook).
- Market research;
- Database management;
- Maintain and develop partnerships with media and other organizations;
- Manage supplier relationships;
- Analyse media coverage.
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