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Work Background
Ave Maria UniversityDirector, Digital Platforms
Feb. 2022Ave Maria, Florida, United StatesDigital marketing and strategy, management of multiple digital platforms, web design and development, SEO, paid search and paid social.
Continental CreditInternet Marketing Strategist
Jun. 2011 - Aug. 2020In a highly competitive market, conducted extensive keyword and traffic analysis, built and user-tested multiple landing page sites tied to keywords. Currently create and manage a sophisticated pay-per-click campaign resulting in virtually unlimited leads for client. PPC campaign is currently pulling 5% click-through ratio and a 17% form-fill conversion rate. Actively consult with sales manager and sales team to hone sales message and align with site messaging and goals.
Augustine InstituteUI/UX
Jan. 2011 - Feb. 2011Greater Denver AreaUI/UX/Usability. Instrumental in the development and ongoing UX design of a membership site (currently 650k user), formed.org.
Augustine InstituteDirector, IT Platforms
Feb. 2010 - Nov. 2024Greenwood Village, Colorado, United States
Intuitive WebsitesWeb Marketing Consultant
Jan. 2005 - Jun. 2011INTERNET MARKETING CONSULTANT Helping businesses market via the Internet, including keyword research, SEO, pay-per-click advertising, social networking, link building and site sales-funnel optimization. Responsibilities including front-line account management, design, development, ongoing management of digital marketing success for small businesses. WEBSITE DEVELOPER Developed dozens of websites, for small to midsize businesses. E-COMMERCE SPECIALIST Developed dozens of e-commerce websites for small to midsize businesses, specializing in the open source Magento platform. (Portfolio available upon request.) LEAD GENERATION STRATEGIST Assisted clients in developing and monitoring effective website sales funnels, including messaging, site offers, and conversion tools such as forms, phone, email, webinars, and other creative methods for converting visitors to leads and sales. USER TESTING SPECIALIST Conducted detailed video and written user-testing sessions, including actionable recommendations for clients including an International Resorts company, a major new homes builder and a major land developer.
FreelanceOwner, Dennis McCarthy Web usability, development, marketing, design
Jan. 2001Colorado Springs, Colorado, United StatesUsability consulting, designing and managing complex web projects, website development, web marketing (including Google/Facebook advertising, SEO, content development, social media), branding/messaging on the web, ecommerce development.
About LearningTech Coordinator, K-12 Professional Development
Jan. 1985 - Jan. 20104MAT EXPERT, INSTRUCTIONAL DESIGNER Expert on a well-known instructional design methodology called "The 4MAT System". This is a system for understanding how people learn and designing instruction in a way that appeals to all types of learners, moving from experience to information to application to creative use of material learned. See aboutlearning.com or 4mat4business.com for details. LEARNING AND E-LEARNING CONSULTANT Instructional design consultant. Coached groups of teachers and instructional designers to improve their instructional design.This work had a direct impact on the quality of learning experiences for thousands of learners. APPLICATIONS DEVELOPER Managed a team to create practical, user-friendly web-based applications designed to help teachers and instructional designers actively create learning that is more engaging and more appealing to diverse learners. These projects also involved extensive work with standards-based education and standards databases. PRESENTER TO SCHOOL MARKET Engaging, enthusiastic ed-tech presenter. Hundreds of hours of presentation experience to the school market, in both instructional and marketing/presales settings and using both live and web-based presentation platforms. AUTHOR AND EDITOR Excellent speaking and writing skills. Acted as an editor on multiple book projects, co-authored a book on effective instruction for the teacher market.
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