adidas groupRegional Field Account
Jul. 2013 - Jul. 2015North East ItalyNorth-east local top retailers management
Client relationship management, developing partnerships for increasing sell in and sell out and margin
Tailor made business plans, credit management, trade terms management, in-store trade marketing activities in coordination with trade marketing specialist.
Market segmentation, geo-marketing analysis, new customer acquisitions
Sports catagory projects team member. This involves country forecasts, reports and analysis in order to develop plans to optimise trade terms and execution of focus strategies.
Measure progress on Reebok brand KPIs, monitoring and reporting on market trends and competitors in the area to make proposals, providing advanced plans and forecasts on wholesale performance.
Execution of sell-in, in compliance with trade terms as agreed with senior management.
Report to Reebok Area Manager Central and North Italy