Brenda Goh

Head of strategy, Chief marketing Officier & Communication

MarketingC-level ExecutiveSales & BizDevConsultingCOOBrand Marketing ManagerCommunications ManagerContent ManagerChanel ManagerCustomer Success ManagerPartnerships ManagerHead of GrowthAssistantAssociateEngagement ManagerProject CoordinatorCopywritingCopywriterContent WriterMarketing DirectorEditorTranslatorLocalization ManagerBilingual Communications Specialist

Brenda Goh, as the Head of Strategy, Chief Marketing Officer, and Communication in her last role - is responsible for the overall strategic direction and marketing initiatives of the company. Her role involves developing and implementing comprehensive marketing strategies, managing marketing communications, and ensuring the company's message is consistent and engaging. She leads efforts to enhance the company's brand image, customer experience, and market position. Brenda excels in identifying growth opportunities, driving market analysis, and aligning business goals with creative strategies. Her leadership, strategic thinking, and communication skills are instrumental in driving the company's success and competitiveness. She is currently also pursuing her global executive MBA in UK.

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Work Background

Regional Digital Marketing Manager (Secondment)

GSKRegional Digital Marketing Manager (Secondment)

Head of Strategy & Commercial Trade Channel and Digital Only Brands

GSKHead of Strategy & Commercial Trade Channel and Digital Only Brands

Local Separation Lead

GSKLocal Separation Lead

Mar. 2021 - Nov. 2022

Chief Of Staff

GSKChief Of Staff

Jul. 2020Malaysia

Portfolio Marketing Manager

GSKPortfolio Marketing Manager

Mar. 2020 - Jul. 2020Malaysia, indonesia

Product Manager

GSK Product Manager

Jul. 2018 - Mar. 2020MalaysiaAnti infective portfolio

Multichannel Marketing Associate

GSKMultichannel Marketing Associate

Jan. 2018 - Jul. 2018Completed the successful relaunch of the HCP portal (Upgrade of version 2.0 to 4.0)

Market Access Associate

GSKMarket Access Associate

Jul. 2017 - Dec. 2017Kuala Lumpur, Malaysia

Associate Product Manager

GSKAssociate Product Manager

Jul. 2016 - Jul. 2017Selangor, MalaysiaVaccines Managed a wide range of products covering disease areas such as the hepatitis A&B, influenza, MMRV and also HPV. Was fully accountable to launch the influenza vaccine in the Malaysian market which is launch successfully and hit all launch KPI's within the first two months of launch. Was also instrumental in re-launching the 4-1 MMRV vaccine in Malaysia in July 2016. Also a part of the HPV winning tender team in MY.

Graduate Management Trainee

GSKGraduate Management Trainee

Jul. 2015 - Jul. 2018

Associate professional medical representative

GSKAssociate professional medical representative

Jul. 2015 - Jul. 2016Respiratory Business Unit; Part of a product launch team

Research Intern

The University of NottinghamResearch Intern

Jun. 2013 - Sep. 2013

Telemarketing Representative

Info TrekTelemarketing Representative

Jul. 2012 - Sep. 2012A brief internship gaining insight on the telemarketing /IT business.

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