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Work Background
UX ProsperarFounder, UX / CX Researcher & Strategist
Feb. 2024Dubai, United Arab EmiratesConducting new-age UX research, inspired by top tech! I help businesses connect their wise, time-tested processes with today’s tech-savvy, highly aware, short-attention-span users. At Prosperar, I have been working on brands such as: e&/Etisalat, Bridgestone, MAF, Nielsen IQ, Market Vistas, The Laughing Cow, etc. My work this last year spanned across categories such as: Automobile, Telecom, Slow fashion, Skincare, Haircare, Lifestyle, Health and Fitness, Online Supermarkets, F&B We conducted the following studies for these clients: Discovery research, Journey Mapping, Persona Mapping, Usability studies, Marketing and App Content evaluation, Value proposition, U&A
CareemAssociate Director User Experience Research
May. 2023 - Nov. 2023Dubai, United Arab Emirates- Led UX Research for Rides, Careem Pay wallet, Food, Groceries, Careem Plus, Captains, Smart Mobility ELectric Bikes, etc.
- Set up the UX Research and Strategy team from scratch, promoting user-centric practices and training designers to meet the growing demand for UX research.
- Launched Careem Plus Loyalty Program, achieving 20x growth in subscribers by focusing on user-centric practices.
- Launched DineOut Discovery and Discounts platform, handling everything from initial discovery to usability testing and post-launch improvements.
- Informed the rides and loyalty pricing strategy in KSA from a user and competition perspective.
- Led UX Research for Loyalty, DineOut, Rides, Food, Groceries, Bikes, and Careem Pay.
- Managed, trained, and mentored researchers at senior, mid, and junior levels.
- Established user-centric product development, marketing and copywriting practices across Careem.
CareemSenior UX Research Manager
Jun. 2022 - May. 2023Dubai, United Arab Emirates
CareemUX Research Manager
Jun. 2021 - May. 2022Dubai, United Arab Emirates
Domino'sDeputy General Manager UX Research
Feb. 2021 - Jun. 2021Gurugram, Haryana, IndiaAt Jubilant FoodWorks Ltd. (Domino’s, Popeyes, Dunkin Donuts, etc.)
OLX GroupUX Research Manager
Sep. 2019 - Jan. 2021Gurgaon, India
Hero MotoCorpConsumer Research and Insights - Global Product Planning
May. 2017 - Aug. 2019New Delhi Area, India
IpsosResearch Manager
Jun. 2016 - May. 2017Mumbai, Maharashtra, India
UnileverAssociate Consumer Insights Manager
May. 2011 - May. 2016Mumbai Area, IndiaVia Quantum Consumer and Design Solutions
Tata Tele Business ServicesCustomer Research Intern
Apr. 2010 - May. 2010
Karuna For Animals In DistressAnimal welfare - Social Welfare Internship
Nov. 2009 - Dec. 2009Mumbai, Maharashtra, IndiaProcess journey improvement for sterilisation of stray cats, funds collection and sponsorship
OgilvyUser Research for Bru
Apr. 2009 - Jun. 2009Mumbai, Maharashtra, India
Motilal Oswal Financial Services LtdCustomer Service Intern
May. 2008 - Jun. 2008
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