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Work Background
Who’s Who Public RelationsCEO/Founder
Jan. 2020Full service Branding, Marketing and Public Relations firm.
Station Museum of Contemporary ArtCurator
Oct. 2019 - Aug. 2022Develop and organize new collections to expand and improve educational and research facilities Conduct extensive research, negotiate prices on and buying items such as sculptures, statues, and paintings that can add value to the collection Maintain records and cataloging acquisitions
Collaborate with other institutions Research, compile and prepare written information about catalogs and publish it on the institution's website Ensure collections are properly preserved Update websites to explain new attractions Raise funds and obtain grants to expand collection, update facilities, or support research efforts
Travel GlobaliteSocial Media Manager
Sep. 2018 - Aug. 2022Perform research on current benchmark trends and audience preferences Design and implement social media strategy to align with business goals Set specific objectives and report on ROI Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news) Monitor SEO and web traffic metrics Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency Communicate with followers, respond to queries in a timely manner and monitor customer reviews Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout) Suggest and implement new features to develop brand awareness, like promotions and competitions Stay up-to-date with current technologies and trends in social media, design tools and applications
Passport BestieSocial Media Manager
Sep. 2018 - Aug. 2022Houston, Texas AreaPerform research on current benchmark trends and audience preferences Design and implement social media strategy to align with business goals Set specific objectives and report on ROI Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news) Monitor SEO and web traffic metrics Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency Communicate with followers, respond to queries in a timely manner and monitor customer reviews Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout) Suggest and implement new features to develop brand awareness, like promotions and competitions Stay up-to-date with current technologies and trends in social media, design tools and applications
Reading With A RapperPresident
Aug. 2018Houston, Texas, United States
Live Oak Lounge & GrillEvent Manager
Dec. 2016 - Aug. 2022Houston, Texas AreaPlan event from start to finish according to requirements, target audience and objectives
Come up with suggestions to enhance the event’s success
Prepare budgets and ensure adherence
Source and negotiate with vendors and suppliers
Be in charge of hiring personnel (DJs, waiters etc.)
Coordinate all operations
Lead promotional activities for the event
Supervise all staff (event coordinators, caterers etc.)
Approve all aspects before the day of the event
Ensure event is completed smoothly and step up to resolve any problems that might occur
Analyze the event’s success and prepare reports
100 Black Men of Atlanta - 100 Scholars Robotics AllianceContract Publicity Representative
Aug. 2015 - Aug. 2022Greater Atlanta Area• Develop PR strategies, campaigns, initiatives, to improve public perception of companies
• Prepare and publish marketing materials, press releases, media kits and other company literature
• Draft speeches and presentations for company executives
• Develop and maintain branding materials such as logos and corporate images
• Compile comprehensive information about the company for the media
• Develop and launch company website, social media, and other web content
Farrah PR & ConsultingPublicist
Aug. 2015 - Aug. 2018Greater Los Angeles AreaAct as liaison between client and media correspondents
Manage client relationships
Plan, develop and implement communications strategies for key media contacts and customer references
Draft press/news releases, media alerts and media pitches
Develop and assemble media kits
Monitor media coverage to stay abreast on industry trends
Maintain digital and social media for optimized search engine optimization
Coordinate and assist with events including organizing events including press conferences, exhibitions, open days, and press tours
Source and manage speaking and sponsorship opportunities
Perform tasks as directed
Managing the PR aspect of a potential crisis situation
Tha CelebriteaContributing Writer
Aug. 2015 - Mar. 2018Greater Atlanta Area• Writes targeting, compelling, timely and appropriate content for online channels daily
• Works effectively with other writers, designers, product managers, and reviewers to produce accurate and informative content
• Demonstrates a high degree of accuracy efficiency when writing, revising, editing, or proofreading
• Stays abreast of current industry trends and implements strategies to increase readership
• Meets all deadlines, fulfills scheduling commitments and consistently archive turnarounds in a fast-paced, rapidly changing environment
Houston TREND MagazineContributing Writer
Jan. 2014Houston, Texas Area•Writes targeted, compelling, timely and appropriate content for online channels •Works effectively with other writers, designers, and product managers, and reviewers to produce accurate and informative content •Demonstrates a high degree of accuracy and efficiency when writing, revising, editing, or proofreading •Stays abreast of current industry trends and implements strategies to increase readership •Meets all deadlines, fulfills scheduling commitments and consistently achieve quick turnarounds in a fast-paced, rapidly changing environment
Comcast NetworksStreet Team Member
Jul. 2013 - Jul. 2014Houston, Texas AreaAs a Street Team Member, I supported the marketing initiatives of the company by going to various sporting events and promoting CSN. We handed out promotional items and verbally informed current and prospective customers about CSN's exciting channel and what it has to offer. I interacted with fans and visitors, gave away prizes, took photographs and occasionally video, promote various contests or aspects of the channel, and generally reached out to the brand’s audience in a positive, memorable way.
Legends Do LivePublic Relations Officer
Jan. 2013Houston, Texas AreaAct as liaison between client and media correspondents ◾ Manage client relationships ◾ Plan, develop and implement communications strategies for key media contacts and customer references ◾ Draft press/news releases, media alerts and media pitches ◾ Develop and assemble media kits ◾ Monitor media coverage to stay abreast on industry trends ◾ Maintain digital and social media for optimized search engine optimization ◾ Coordinate and assist with events including organizing events including press conferences, exhibitions, open days, and press tours ◾ Source and manage speaking and sponsorship opportunities ◾ Perform tasks as directed ◾ Manage the PR aspect of a potential crisis situation
House of ObsessionsPublic Relations Manager
Jan. 2013 - Aug. 2022Houston, Texas AreaAct as liaison between client and media correspondents Manage client relationships Plan, develop and implement communications strategies for key media contacts and customer references Draft press/news releases, media alerts and media pitches Develop and assemble media kits Monitor media coverage to stay abreast on industry trends Maintain digital and social media for optimized search engine optimization
Coordinate and assist with events including organizing events including press conferences, exhibitions, open days, and press tours Source and manage speaking and sponsorship opportunities Perform tasks as directed
Manage the PR aspect of a potential crisis situation
The LiveWire AgencyContract Publicity Representative
Jan. 2013 - Aug. 2015Houston, Texas Area• Act as liaison between client and media correspondents
• Manage client relationships
• Plan, develop and implement communications strategies for key media contacts and customer references
• Draft press/news releases, media alerts and media pitches
• Develop and assemble media kits
• Monitor media coverage to stay abreast on industry trends
• Maintain digital and social media for optimized search engine optimization
• Coordinate and assist with events including organizing events including press conferences, exhibitions, open days, and press tours
• Source and manage speaking and sponsorship opportunities
• Perform tasks as directed
• Managing the PR aspect of a potential crisis situation
CW 39Assignments Desk Editor
Jan. 2013 - Nov. 2013As Assignment Desk Editor, I am required to keep the news room organized by receiving and setting up stories for predators, writers, and photographers. I also set up press releases and correspond with other sources to keep track of the best stories. • Assist with reporting breaking news stories
• Assisted in confirming information for writers/predators including press releases and clearance
• Find needed elements for putting together compelling stories
• Listened to police scanners for breaking news stories
• Stayed up-to-date by checking other news sources such as Houston Chronicle, Houston Community Newspapers and Associated Press
• Line produced shows and segments for air
• Updated social media sources i.e. Facebook, Twitter, Instagram
• Executed procedures pertaining to get video from source all the way to air
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