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Work Background
Engage Video GroupChief People Officer
Aug. 2024 - Mar. 2025City of Cape Town, Western Cape, South AfricaAs the Chief People Officer, I am tasked with leading the transformation of our HR framework. I have implemented structured performance evaluations, established regular 1:1 meetings, and developed personalised growth plans alongside cultural enhancement initiatives to foster open communication and a supportive environment. I also focus on innovative recruitment strategies and revamping the onboarding process to attract top talent and ensure they feel welcomed and prepared. Ultimately, my efforts are aimed at cultivating a thriving workplace culture that would position our company as an employer of choice in the industry.
Engage Video GroupChief Operating Officer
Sep. 2023 - Aug. 2024Cape Town, Western Cape, South AfricaAs the Chief Operating Officer, I was responsible for driving operational efficiency and leading continuous improvement initiatives in collaboration with our executive leaders. I launched and managed our software development build, working closely with an external development agency to ensure successful outcomes, as well as overseeing our OKR process, aligning all teams with our strategic annual and quarterly goals.
EngageVideoGroupData Science and Reporting Lead
Dec. 2018 - Oct. 2023Cape Town Area, South AfricaAs the Data Science and Reporting Lead, I led and managed a team of nine paid media specialists and reporting analysts. I developed and executed cross-functional media strategies across Publishing and Optimisation, leveraging five key social media platforms: Facebook, Instagram, Twitter, TikTok, and Pinterest. By optimising product performance through A/B testing and data analysis, I ensured we maximised our impact. Additionally, I delivered insightful client reports filled with data-driven insights to inform our strategies and decision-making.
EngageVideoGroupOperations Manager
Jun. 2016 - Dec. 2018Cape Town Area, South AfricaUpon joining, I established the company's operational, production, and accounting systems, laying the groundwork for efficient processes. My role encompassed a diverse range of responsibilities, from creative ideation and pre-production planning to managing external shoot teams and developing paid media strategies. Throughout each project, I served as the primary point of contact for clients, ensuring seamless communication and collaboration. My responsibilities extended beyond creative work to include operational tasks like preparing client reports and drafting basic contracts.
Freeground Records - FreshlygroundAdministrator
Mar. 2015 - May. 2016Cape Town Area, South AfricaI oversaw the day-to-day operations of the record label, handling various administrative tasks to ensure smooth functionality. This included all aspects of the band's touring schedule, coordinating logistics, visas, and the development and distribution of merchandise. My role was crucial in keeping everything organised and efficient, allowing the band to focus on their music and performances.
DCD GroupAdmin Clerk/ Receptionist
Mar. 2011 - Nov. 2011Newcastle Area, South AfricaI managed DCD scanning systems, provided administrative support to the SHE department, and handled switchboard/reception duties. I also assisted with HR and payroll administration.
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