EngageVideoGroupData Science and Reporting Lead
Dec. 2018 - Oct. 2023Cape Town Area, South AfricaAs the Data Science and Reporting Lead, I led and managed a team of nine paid media specialists and reporting analysts. I developed and executed cross-functional media strategies across Publishing and Optimisation, leveraging five key social media platforms: Facebook, Instagram, Twitter, TikTok, and Pinterest. By optimising product performance through A/B testing and data analysis, I ensured we maximised our impact. Additionally, I delivered insightful client reports filled with data-driven insights to inform our strategies and decision-making.