Terry Nugent

Principal

Email Marketing ManagerMarketing DirectorMarketingCopywriterContent Manager

I'm a published, versatile writer with a Marketing MBA, and a a Board member of the Independent Writers of Chicago (IWOC). Extensive experience and expertise in email marketing including knowledge of click-through rates and other performance metrics. Retail marketing experience. You name it, I'll write it--or edit it. Examples include: -Newsletters -Blog pots -Web page copy -Email copy -Social media content including LinkedIn articles and posts -Presentations, proposals, PowerPoints, video scripts sales sheets, brochures -Speeches -Book ghostwriting and editing Vertical experience and expertise includes: -Healthcare (medical, dental, policy, economics) -Industrial (manufacturing, logistics) -Financial (invrestments, biotech, options) -Nonprofit (membership marketing, policy, meeting minutes) I'm a published, versatile writer with a Marketing MBA, and a a Board member of the Independent Writers of Chicago (IWOC). Extensive experience and expertise in email marketing including knowledge of click-through rates and other performance metrics. Retail marketing experience. You name it, I'll write it--or edit it. Examples include: -Newsletters -Blog pots -Web page copy -Email copy -Social media content including LinkedIn articles and posts -Presentations, proposals, PowerPoints, video scripts sales sheets, brochures -Speeches -Book ghostwriting and editing Vertical experience and expertise includes: -Healthcare (medical, dental, policy, economics) -Industrial (manufacturing, logistics) -Financial (invrestments, biotech, options) -Nonprofit (membership marketing, policy, meeting minutes) Top skills Top skills Social Media • Marketing • Nonprofit Organizations Social Media • Marketing • Nonprofit Organizations ServicesServices Benefit from my extensive experience, education, expertise and versatility in writing and marketing. Only pay for what you need, by the hour or project, full time or part time, weekdays, weekends, or holidays-available 24/7/365. My time is yours for a reasonable price. I know online and off

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Work Background

Principal

Terryfic Writing AgencyPrincipal

Jun. 2021United StatesExperienced, published writer with an MBA specializing in B2B marketing content including Web sites, blogs, newsletters, emails, presentations, speeches, LinkedIn articles and posts, other social media. Board member at Independent Writers of Chicago (IWOC). Industry vertical expertise includes healthcare (medical and pharmaceutical marketing, healthcare policy and economics). industrial (manufacturing), financial (investments, derivatives, public policy), political (public policy), nonprofit (membership marketing, fundraising, policy).

Director, Social Selling

The Litigation Connection LLCDirector, Social Selling

Apr. 2020Greater Chicago AreaIn charge of marketing including content, database development, social selling.

Managing Partner

Nugent VenturesManaging Partner

Jan. 2019Chicago, IL, United States

Director

Medical Marketing Service, Inc. (MMS)Director

Feb. 2016 - May. 2018Schaumburg, ILData science strategist and executive, senior level marketing executive with strong record of value creation in healthcare, medical, publishing, B2B, B2C, unified, integrated, digital, direct.

Director of Publishing and Association Development

Medical Marketing Service, Inc. (MMS)Director of Publishing and Association Development

Apr. 2012 - Feb. 2016Greater Chicago AreaI turn data into dollars. Recent case in point: 800% increase in association client data revenue.

VP Marketing

Medical Marketing Service, Inc. (MMS)VP Marketing

Oct. 1989 - Mar. 2012Helped grow business by 1500%. Oversaw all marketing and PR activity including email marketing, direct marketing, Web site, SEO, social media, exhibits/trade shows, newsletter, and advertising. Wrote copy, bought and planned media, deployed email, rebranded company, launched first Web site. Spearheaded selection of ESP for Med-E-Mail (SM) Physician Email Marketing Service. Handled list management accounts of leading associations including American Medical Association (AMA), American Dental Association (ADA), American Osteopathic Association (AOA), American College of Physicians (ACP), American Academy of Physicians Assistants (AAPA), American Pharmacists Association (APhA).

Director, Membership Development

American Medical AssociationDirector, Membership Development

Dec. 1980 - May. 1989Responsible for member acquisition and retention through direct marketing and sales. Achieved all time records of 297,000 members and $70 million dues revenue. Supervised staff of 13. Substantial public speaking and speechwriting experience as well as extensive interface with senior management and elected physician leadership at highest levels. Involved with political action committee fundraising.

Advertising Specialist

Montgomery WardAdvertising Specialist

Jan. 1977 - Dec. 1980Worked with merchandise buyers and art directors to plan and execute catalog development including copy and rough layout, sample acquisition, copy approval, artwork, etc.

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