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Work Background
The Genius StrategyCreative Lead
Dec. 2023Craft compelling brand narratives and translate identities into impactful messaging by creating engaging content across diverse mediums, from digital platforms to traditional advertising.
Successfully consulted on marketing strategy and brand architecture leading to double-digit sales growth for clients
Create dynamic copy across multiple channels by using consumer data and innovative ideas to drive engagement
Design captivating, culturally-relevant content, through a fusion of authenticity and compelling storytelling
Craft an effective counter-messaging strategy and digital content for political campaigns and organizations
Consistently exceed client expectations and project requests on time and on budget
CommentSoldHead of Copy
Apr. 2023 - Dec. 2023Led and nurtured a dynamic Copy Team, fostering creativity and growth among junior copywriters. Established brand voice standards and messaging strategy and crafted copy across multiple touchpoints, achieving streamlined brand messaging.
Key Successes:
Creative lead on major product launches
Crafted growth-focused campaigns with data-informed content strategies by identifying operational efficiencies for enhanced brand progression
Proficiently liaised with cross-functional partners by developing content strategy and fused with broader marketing objectives
New Relic, Inc.Sr. Content Manager
Apr. 2021 - Mar. 2023United StatesHelped develop an outstanding brand identity and messaging architecture, across all products and platforms through voice, design and brand pillars. Partnered with Product Marketing to help build productbenefit messaging that resonated with target audience. Worked with audience research to define strategic market research and uncover new consumer insights.
Kimberly-ClarkSr. Copywriter & Digital Storyteller
Mar. 2021 - May. 2021Wrote compelling digital copy and descriptions to promote product solutions that adhered to online
editorial standards, brand guidelines and legal requirements. Lead content brainstorming sessions and drove the conceptualization and creation of content for new product launch, including an interactive, digital brochure. Identified gaps in existing messaging, recommended ways to strengthen messaging and modify assets according to grammar and style guide. Edited content to ensure narrative consistency, voice.
and tone, as well as accuracy for error-free publishing.
·Analyzed digital copy to align customer experience
trends and best practices
EdelmanAssociate Creative Director
Jan. 2021 - Mar. 2021Clearly articulated creative ideas through discussions and documentation internally and with partners. Lead a cross-functional team to develop multi-channel content for Microsoft campaign pitch. Collaborated with Creative Directors and designers to bring influencer campaigns to life and ensure copy addressed campaign and DE&I objectives. Strategically lead, develop, and maintain the distinctive
brand voice for Microsoft with a strong understanding of the product’s positioning and DE&I priorities. Developed innovative ideas and strategies to engage with diverse consumers through Black History Month campaign connecting with influencers in the BIPOC community
across multiple channels.
InComm PaymentsSr. Creative Copywriter
Dec. 2018 - Mar. 2020Greater Atlanta AreaGenerated captivating ideas and create smart, fresh, attention-grabbing copy relevant to the target consumer and balanced it with the brands’ tonality. Wrote compelling headlines, website copy, emails, digital, ads, video content, social posts, themes and campaign concepts. Created impactful digital programming that aligned to the buyers’ journey while adhering to demand generation best practices. -Developed tone of voice, brand statement and 2020 tagline ‘Life, Simplified’ for American Express/Walmart prepaid product
-Lead strategic brainstorming, campaign development and creative execution
-Successfully implemented creative ideas and digital campaigns that improved brand identity, engagement and contributed to sales growth, including a 12% increase in product sales from the previous year
KORE WirelessContent Strategist, Foreign Markets
Sep. 2017 - Nov. 2018Alpharetta, GAEnriched company website with new blog posts, product guides/brochures, and marketing copy for in-house marketing agency. Wrote clear marketing copy to promote company products/services. Proofread and edited content regularly. Wrote technical guides and articles about company products and services. Ensured all-around consistency (style, fonts, images, and tone) and updated and wrote website content as needed. Also aligned content with marketing campaigns and product launches using HubSpot CRM and Salesforce CRM to measure/track results.
Cox CommunicationsCommunications Specialist III
Oct. 2015 - Jun. 2017Atlanta, GeorgiaWrote and edit digital content for Cox customer care intranet and external content for cox.com. Developed and directed customer care processes, methods and procedures, knowledge management and communication strategies. Provided call center personnel with up-to-date information on products, services, processes, tariffs, rates, features, and troubleshooting techniques by collecting and disseminating information, methods, and procedures via web-enabled electronic knowledge databases. Created and maintained content in KEY and KANA knowledge centers using tools and languages such as HTML, JavaScript, Flash, and metatags. Managed and solicited feedback, research alternatives, and propose improvement recommendations for enhancement to communications and knowledge center tools using Sharepoint databases.
IBMTechnical Support Writer, Help Desk
Apr. 2013 - Aug. 2015Atlanta, Georgia
Greenway Entertainment GroupCreator & Executive Producer
Jun. 2010 - Mar. 2015Creator and Executive Producer of drama series Boulevard West.
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