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Network Power<100 people
Roles
✨50%
Business Owner
🧑💼50%
C-level Executive
⚖️50%
Legal
Geos
🇫🇮50%
Finland
Work Background
Green Power EnergyLead Generation Executive
Jan. 2023 - Dec. 2024Recruited to lead and oversee all marketing efforts, driving business growth through planning, execution, and analysis of performance-focused campaigns. Managed cross-functional teams responsible for sales enablement, lead generation, media strategy, and content creation, ensuring company’s presence was strengthened across multiple regions.
• Directed $200K monthly budget and guided team of 33, streamlining processes across sales and call center teams while ensuring optimal lead generation and sales efforts.
• Launched third-party lead generation initiative that generated $5.8M in 4 months, contributing to 29% of company’s annual revenue.
Real Partner MarketingChief Executive Officer
Jan. 2022United StatesDevelop and execute comprehensive marketing roadmaps for clients in diverse sectors, focusing on e-commerce, retail, luxury, and B2B. Lead omnichannel campaigns across paid search, SEO, affiliate marketing, social media, programmatic, native, and connected TV platforms, optimizing brand performance and driving business growth.
• Launched https://www.linkedin.com/redir/suspicious-page?url=RealPartnerMarketing%2ecom, leading team of 80 contractors to execute successful affiliate marketing campaigns across multiple industries, including beauty, CBD, and fashion.
• Spearheaded marketing strategy for largest roofing company in U.S., optimizing lead generation and reducing costs, while scaling lead vendors from 2 to 60 within one month.
PosiGenGrowth Marketer
Jan. 2022 - Dec. 2023Managed lead generation department, overseeing third-party lead generation efforts and directing call center operations with 80 agents to drive business growth and operational efficiency. Coordinated cross-functional teams to develop and execute data-driven marketing strategies, optimizing workflows and expanding into new markets.
• Achieved $250K in cost savings within 6 months through workflow optimization and expanded into 3 new markets, driving $120M ROI on $12M budget.
• Increased lead pool by 700%, reduced lead costs by 58%, and improved lead volume by 140%, resulting in 40K additional leads per month.
Acceleration PartnersSenior Marketing Manager
Jan. 2021 - Dec. 2022Led global affiliate marketing strategies for retail, SaaS, and e-commerce brands, managing cross-functional teams to drive customer acquisition through paid social, search, OTT/CTV, display, affiliate, and influencer marketing. Directed full lifecycle of affiliate campaigns, ensuring alignment with brand goals through A/B testing, audience segmentation, and data analysis.
• Increased revenue by 300% across client accounts by optimizing placements, improving partner relationships, and streamlining processes for enhanced profitability and operational efficiency.
• Influenced 83% channel growth, increasing revenue from $18M to $33M while maintaining 12-to-1 ROAS across all accounts.
Gen3 MarketingMarketing Manager
Jan. 2021 - Dec. 2021Directed global affiliate marketing campaigns for D2C and B2B brands such as EyeBuyDirect, HelloFresh, and ButcherBox, driving performance across platforms like ShareASale, Commission Junction, Rakuten, and Impact. Aligned go-to-market (GTM) strategies and optimized Return on Ad Spend (ROAS) through collaboration with media channels and strategic partnerships.
• Achieved 429% Return on Ad Spend (ROAS) across all campaigns, consistently surpassing performance goals through innovative marketing techniques and cross-platform collaboration.
• Successfully managed $1.5M affiliate marketing budget, driving $3.2M in revenue within 8 months by leveraging strategic partnerships and targeted optimizations.
Smooth Speak Chief Executive Officer
Jan. 2012 - Dec. 2021Led marketing efforts for a digital advertising agency specializing in SEO, SEM, television, radio, and traditional billboard advertising. Directed customer acquisition strategies across various channels while managing direct sales efforts with brand partners. Developed and executed omnichannel campaigns, including pay-per-call, email, and CTV, to enhance brand awareness and optimize lead generation.
• Increased lead generation by 60% through content optimization and improved collaboration, significantly driving customer engagement.
• Grew revenue from $2M to $14M in first year by acquiring 116 new clients through targeted digital strategies.
Walton County Sheriff's OfficePublic Information Officer
Jan. 2010 - Dec. 2012I managed the agency communications strategy and led key projects processes for the emergency management division of the Walton County Sheriff’s Office, overseeing the end-to-end coordination of high-profile disaster events, such as the BP Deepwater Horizon Oil Spill response. I was also the primary on-camera media spokesperson for the WCSO Emergency Management Department during crisis events such as murder investigations and officer-involved shooting events.
Florida Department of Law EnforcementPublic Information Officer
Jan. 2008 - Dec. 2010I helped developed a digital marketing and communications strategy for the Florida Department of Law Enforcement that contributed to 83K sign-ups to receive targeted community alerts with approximately 800 new registrants each week. My most significant contribution involved organizing a 12-day public awareness campaign using concurrent press conferences in 7 locations, 90 digital billboards, and 100+ television, radio and newspaper outlets to capture a deadly fugitive wanted for more than 30 years. These efforts led to receiving an Award of Distinction from the Florida Public Relations Association and was mentioned in Congress.
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