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Work Background
The Destination Institute by Think Liquorice Marketing ManagementManaging Director
Feb. 2022Dubai, United Arab EmiratesOver the years, my journey at Think Liquorice has evolved significantly, expanding to encompass my multifaceted role as a travel TV presenter and destination marketing specialist. As the host of an internationally acclaimed travel show, I've had the privilege to showcase diverse destinations and cultures, earning accolades along the way. Beyond television, I'm deeply involved in influencer destination marketing, frequently sharing insights at global events. My expertise extends to curating tailor-made training programs for luxury hotel groups and leading credit card brands, bolstering their sales and trade marketing endeavors. Collaborating closely with tourism boards, I orchestrate impactful initiatives ranging from hosting media and key opinion leaders on familiarization trips to providing comprehensive training sessions on market insights and trends. My passion for storytelling drives me to craft engaging narratives that resonate with audiences, leveraging my two decades of television experience and a dedicated production team to deliver compelling stories for travel brands and destinations alike.
Think Liquorice Marketing ManagementManaging Director
Sep. 2012Dubai, United Arab EmiratesThe founder and owner of a boutique PR, events and social media company managing local and international brands with experience activating campaigns in South Africa, New York and the Middle East.
Brand experience includes Fairmont Hotels, Audi, Marriott Hotels, Jumeirah Group, Birkenstock and many more.
Pragma GroupMarketing Director
Sep. 2011 - Sep. 2012Dubai, United Arab EmiratesFull service marketing, events and logistics.
Management of agency and external supplier
Media buying & planning
Media relations management
Securing campaign partners (Emirates, press partners etc)
Strategy and promotional management
Oversee a team of 6-8 including a creative design department
Boutique 1 Group LLCGroup Marketing Manager
Mar. 2011 - Sep. 2011Dubai, United Arab EmiratesManage day to day activations and launch events across luxury fashion brands housed within the stores.
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