Market Merchandising/Marketing
Mar. 2022 - Feb. 2024Los Angeles, California, United StatesWithin merchandising I build all product on Shopify from copywriting, curating collection pages, seo/meta tagging, as well as tracking analytical data. Other duties include trend-forecasting in the form of inspo-boards and color palettes for larger seasonal collections and collaborations for our design team to work off of. Within marketing I handle the brand's social media strategy, management, and copy. As the brand’s influencer marketing manager I curate seeding lists per drop, do all outreach and handle all campaigns from beginning to end.