The Bluemass Co.Senior Graphic Designer & Brand Manager
Jul. 2022 - Apr. 2024Lagos, NigeriaIn my new role, I am responsible for managing and directing the creative team and their output related to the proper cultivation and development of an overall creative direction for the company’s clients. I supervise the members of the creative team, including those responsible for branding, Art direction, marketing, design, media outreach, and message development. My specific tasks includes * Transforms rough ideas and general concepts into actions, projects, and completed products or messages.
* Leads the creative team and directs project completion in line with clients' goals.
* Develops design concepts that further the client’s brand identity.
* Inspires the creative team to more advanced and better work using brainstorming sessions, team meetings, and other strategic tools.
* Formulates short and long-term creative goals and strategies for achieving them.
* Maintains consistency over the quality and message of the creative team’s output.
* Evaluates the current status of the industry and the market to ensure the delivery of relevant and valuable products, messages, or branding.
* Anticipates the future direction of the industry using both research and own insight, and brings the company into the fore of that trajectory.
* Assigns tasks to the creative team and supervises their timely completion.
* Monitors creative budget, ensuring all projects are delivered within the projected parameters.
* Enforces deadlines and maintains efficiency in the creative department.
* Coordinates with vendors for timely delivery of goods.