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C-level Executive
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Design
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Work Background
Senior Graphic Designer & Brand Manager
The Bluemass Co.Senior Graphic Designer & Brand Manager
Jul. 2022 - Apr. 2024Lagos, NigeriaIn my new role, I am responsible for managing and directing the creative team and their output related to the proper cultivation and development of an overall creative direction for the company’s clients. I supervise the members of the creative team, including those responsible for branding, Art direction, marketing, design, media outreach, and message development. My specific tasks includes * Transforms rough ideas and general concepts into actions, projects, and completed products or messages. * Leads the creative team and directs project completion in line with clients' goals. * Develops design concepts that further the client’s brand identity. * Inspires the creative team to more advanced and better work using brainstorming sessions, team meetings, and other strategic tools. * Formulates short and long-term creative goals and strategies for achieving them. * Maintains consistency over the quality and message of the creative team’s output. * Evaluates the current status of the industry and the market to ensure the delivery of relevant and valuable products, messages, or branding. * Anticipates the future direction of the industry using both research and own insight, and brings the company into the fore of that trajectory. * Assigns tasks to the creative team and supervises their timely completion. * Monitors creative budget, ensuring all projects are delivered within the projected parameters. * Enforces deadlines and maintains efficiency in the creative department. * Coordinates with vendors for timely delivery of goods.
Graphic Designer and Marketing Strategist
PTRlifestyleGraphic Designer and Marketing Strategist
Apr. 2021 - May. 202227 Awolowo Rd Ikoyi Lagos NigeriaA little above two years working as a Brand manager I was promoted to Chief Operations officer. Following a restructuring process to reflect the current growth and expansion of the company , new roles were created and commissioned. In my new role my responsibilities included - Design and implement business strategies, plans and procedures - Set comprehensive goals for performance and growth - Establish policies that promote company culture and vision - Oversee daily operations of the company and the work of executives (IT, Marketing, Sales, Finance etc.) - Lead employees to encourage maximum performance and dedication - Evaluate performance by analyzing and interpreting data and metrics - Write and submit reports to the CEO in all matters of importance - Participate in expansion activities (investments, acquisitions, corporate alliances etc.) - Manage relationships with partners/vendors/ Promoters and other personnels
Senior Brand Manager
PTRlifestyleSenior Brand Manager
Sep. 2018 - Apr. 2021Lagos, NigeriaPTRlifestyle is a group of two hospitality companies, Kabaal and Skyfall Oceanfront Club, a nightclub and beach club respectively. As the brand manager my day to day responsibilities included but were not limited to; - Analyze brand positioning and consumer insights - Shape and communicate our vision and mission - Translate brand elements into plans and go-to-market strategies - Manage a team of marketing people working on brand initiatives - Lead creative development to motivate the target audience to “take action” - Establish performance specifications, cost and price parameters, market applications and sales estimates - Measure and report performance of all marketing campaigns, and assess ROI and KPIs - Monitor market trends, research consumer markets and competitors’ activities - Oversee new and ongoing marketing and advertising activities - Monitor brand awareness and consumer reactions - Devise innovative growth strategies - Align the company around the brand’s direction, choices and tactics
Brand Manager
FreelanceBrand Manager
Oct. 2016 - Sep. 2018I have four years of success engaging, inspiring and activating audiences to drive demand for brands under my belt. My creative designs are known for their effectiveness, functionality, strategy and a unique way of telling brand stories. I have also worked in a diverse array of industry verticals— fashion, content and television production, lifestyle, event planning, entertainment, and business services — winning new clients and friends along the way
Brand Manager & Graphic Designer
PopcentralBrand Manager & Graphic Designer
Feb. 2016 - Apr. 201618b The Rock Dr, Lekki Phase I, Lagos 106104, Lagos, NigeriaAs the first Brand Manager for the Brand, PopCentral, It was my duty to oversee the establishment of the brand. I worked collaboratively with my colleagues to ensure that the brand gained traction and the brand proposition was well communicated through the best channels. To achieve these my daily routine included; - Monitoring and managing the brand collaterals and content - Quality Control for contents - Brainstorming creative ways to create brand awareness - Oversee Advertising and Marketing activities - Generating names for new and existing content, coming up with ideas for new packaging designs, including shape, size, colours, fonts and imagery - Checking marketing copy and communication - Overseeing the production of email campaigns, websites, exhibition stands, and liaising with producers & copywriters
Web Graphic Designer
PopcentralWeb Graphic Designer
Jul. 2015 - Apr. 2016Lagos
Graphic and Web Designer
RedboxAfricaGraphic and Web Designer
Jul. 2015 - Apr. 2016Lagos, NigeriaMy role involves visualising and creating graphics including illustrations, logos, layouts and photos. I was responsible for shaping the visual aspects of websites, books, magazines, product packaging, exhibitions and more. My day to day job description involved; - Study design briefs and determine requirements - Schedule projects and define budget constraints - Conceptualise visuals based on requirements - Prepare rough drafts and present ideas - Develop illustrations, logos and other designs using software or by hand - Use the appropriate colors and layouts for each graphic - Work with copywriters and creative director to produce final design - Test graphics across various media - Amend designs after feedback - Ensure final graphics and layouts are visually appealing and on-brand

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