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Network Power<100 people
Roles
💸100%
Marketing
🧑💼100%
C-level Executive
🐦100%
Design
Geos
🇨🇦100%
Canada
Work Background
The Bluemass Co.Senior Graphic Designer & Brand Manager
Jul. 2022 - Apr. 2024Lagos, NigeriaIn my new role, I am responsible for managing and directing the creative team and their output related to the proper cultivation and development of an overall creative direction for the company’s clients. I supervise the members of the creative team, including those responsible for branding, Art direction, marketing, design, media outreach, and message development. My specific tasks includes * Transforms rough ideas and general concepts into actions, projects, and completed products or messages.
* Leads the creative team and directs project completion in line with clients' goals.
* Develops design concepts that further the client’s brand identity.
* Inspires the creative team to more advanced and better work using brainstorming sessions, team meetings, and other strategic tools.
* Formulates short and long-term creative goals and strategies for achieving them.
* Maintains consistency over the quality and message of the creative team’s output.
* Evaluates the current status of the industry and the market to ensure the delivery of relevant and valuable products, messages, or branding.
* Anticipates the future direction of the industry using both research and own insight, and brings the company into the fore of that trajectory.
* Assigns tasks to the creative team and supervises their timely completion.
* Monitors creative budget, ensuring all projects are delivered within the projected parameters.
* Enforces deadlines and maintains efficiency in the creative department.
* Coordinates with vendors for timely delivery of goods.
PTRlifestyleGraphic Designer and Marketing Strategist
Apr. 2021 - May. 202227 Awolowo Rd Ikoyi Lagos NigeriaA little above two years working as a Brand manager I was promoted to Chief Operations officer. Following a restructuring process to reflect the current growth and expansion of the company , new roles were created and commissioned. In my new role my responsibilities included - Design and implement business strategies, plans and procedures
- Set comprehensive goals for performance and growth
- Establish policies that promote company culture and vision
- Oversee daily operations of the company and the work of executives (IT, Marketing, Sales, Finance etc.)
- Lead employees to encourage maximum performance and dedication
- Evaluate performance by analyzing and interpreting data and metrics
- Write and submit reports to the CEO in all matters of importance
- Participate in expansion activities (investments, acquisitions, corporate alliances etc.)
- Manage relationships with partners/vendors/ Promoters and other personnels
PTRlifestyleSenior Brand Manager
Sep. 2018 - Apr. 2021Lagos, NigeriaPTRlifestyle is a group of two hospitality companies, Kabaal and Skyfall Oceanfront Club, a nightclub and beach club respectively. As the brand manager my day to day responsibilities included but were not limited to;
- Analyze brand positioning and consumer insights
- Shape and communicate our vision and mission
- Translate brand elements into plans and go-to-market strategies
- Manage a team of marketing people working on brand initiatives
- Lead creative development to motivate the target audience to “take action”
- Establish performance specifications, cost and price parameters, market applications and sales estimates
- Measure and report performance of all marketing campaigns, and assess ROI and KPIs
- Monitor market trends, research consumer markets and competitors’ activities
- Oversee new and ongoing marketing and advertising activities
- Monitor brand awareness and consumer reactions
- Devise innovative growth strategies
- Align the company around the brand’s direction, choices and tactics
FreelanceBrand Manager
Oct. 2016 - Sep. 2018I have four years of success engaging, inspiring and activating audiences to drive demand for brands under my belt. My creative designs are known for their effectiveness, functionality, strategy and a unique way of telling brand stories. I have also worked in a diverse array of industry verticals— fashion, content and television production, lifestyle, event planning, entertainment, and business services — winning new clients and friends along the way
PopcentralBrand Manager & Graphic Designer
Mar. 2016 - Apr. 201618b The Rock Dr, Lekki Phase I, Lagos 106104, Lagos, NigeriaAs the first Brand Manager for the Brand, PopCentral, It was my duty to oversee the establishment of the brand. I worked collaboratively with my colleagues to ensure that the brand gained traction and the brand proposition was well communicated through the best channels. To achieve these my daily routine included;
- Monitoring and managing the brand collaterals and content
- Quality Control for contents - Brainstorming creative ways to create brand awareness
- Oversee Advertising and Marketing activities
- Generating names for new and existing content, coming up with ideas for new packaging designs, including shape, size, colours, fonts and imagery
- Checking marketing copy and communication
- Overseeing the production of email campaigns, websites, exhibition stands, and liaising with producers & copywriters
PopcentralWeb Graphic Designer
Jul. 2015 - Apr. 2016Lagos
RedboxAfricaGraphic and Web Designer
Jul. 2015 - Apr. 2016Lagos, NigeriaMy role involves visualising and creating graphics including illustrations, logos, layouts and photos. I was responsible for shaping the visual aspects of websites, books, magazines, product packaging, exhibitions and more. My day to day job description involved;
- Study design briefs and determine requirements
- Schedule projects and define budget constraints
- Conceptualise visuals based on requirements
- Prepare rough drafts and present ideas
- Develop illustrations, logos and other designs using software or by hand
- Use the appropriate colors and layouts for each graphic
- Work with copywriters and creative director to produce final design
- Test graphics across various media
- Amend designs after feedback
- Ensure final graphics and layouts are visually appealing and on-brand
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