Pink LilyDigital Marketing Director | Freelance
Jan. 2023Los Angeles, California, United StatesMonthly Ad Budget: $350k/month As the Freelance Digital Marketing Director for Pink Lily, I manage ad budgets of $350K+/month across paid search, paid social, email marketing, SMS, and more. My focus is on developing and executing data-driven marketing strategies that drive explosive growth for this fast-growing online fashion boutique. Key achievements include: 158% increase in website traffic
145% increase in brand awareness
162% increase in click-through rate (CTR)
174% increase in conversion rate (CVR)
169% increase in sales revenue
151% increase in social media engagement
I played a key role in transforming Pink Lily’s marketing approach, optimizing budget allocation, refining funnel strategies, and creating compelling creative content. By leveraging a multi-platform strategy across Google Ads, Bing Ads, Meta Ads, TikTok, LinkedIn, Twitter, Snapchat, and Pinterest, I drove targeted traffic, improved conversions, and significantly enhanced brand visibility. The strategy focused on data analysis to allocate budgets efficiently and optimize performance across all channels. The result was explosive growth in traffic, increased brand awareness, and revenue generation, solidifying Pink Lily’s position in the competitive online fashion market.