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Work Background
Andersen StudiosGeneral Manager
Sep. 2024Melbourne, Victoria, Australia
Lug+CarrieHead of Brand and Marketing
Aug. 2021 - Aug. 2024Melbourne, Victoria, AustraliaPart of the leadership team that established Lug+Carrie as a mobility movement, delivering 5x subscriber growth over 3 years and becoming the biggest consumer e-cargo bike subscription service globally.
Bounce Creative and StrategyDigital Media Planner
Mar. 2021 - Sep. 2021
Australian GeographicCorrespondent
Feb. 2021 - Feb. 2022Sydney, New South Wales, AustraliaPhotographic journalist shooting and writing outdoor and adventure stories within NSW.
City of SydneyCommunications & Community Engagement Manager
Mar. 2019 - Jul. 2020Sydney, New South Wales, AustraliaThe City of Sydney’s Transport Department is nationally recognised for its successful Active Transport strategy. Reporting to the Head of the Cycling & Walking Team, I developed strategic programs, and education materials, building business partnerships to accelerate behavior change and the uptake of sustainable transport options amongst the council's business constituents.
Rapha Racing LimitedMarketing Manager
Jan. 2018 - Dec. 2018Sydney, AustraliaRapha is a global premium sporting retail brand. Reporting to the General Manager of APAC (Hong Kong HQ), I was responsible for the growth and retention of the brand’s globally recognised paid subscriber program and end-to-end management, activation and planning of Marketing, Communications and Community Engagement activity.
Rapha Racing LimitedCommunity Events and Marketing Coordinator
Jun. 2016 - Jan. 2018Sydney, AustraliaResponsible for market-leading activations and providing Rapha customers with premium benefits, while building the cycling community all over Australia with our unique event experiences and social media content.
Self EmployedMarketing, Brand Strategy, and Content Creation.
Apr. 2016 - Aug. 2021Sydney, AustraliaCommunications, growth marketing, creative direction, and brand strategy services to SMBs, international lifestyle brands and government entities. Clients include City of Sydney, Ruckus Energy, Skoda Australia, John Holland Group, Cycling Australia Magazine, JCDexaux.
Ritte CyclesMarketing Manager
Feb. 2015 - Dec. 2017Sydney, AustraliaSkol is a distributor of high-end international sporting products. My role was to relaunch and grow brand awareness in Australia.
J.V Holt & CompanyIndustrial Electrician
Jul. 2013 - Dec. 2014SydneyManaging a team of tradesmen and apprentices on large construction sites. The expertise I gained managing complex projects and creative, real-time problem solving have been foundational for my career.
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