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Work Background
AdobePerformance Media Manager
Dec. 2022
LendingTreeSr. Paid Media Analyst
Jul. 2022 - Nov. 2022
Code3Account Manager, Performance Marketing
Nov. 2021 - Jul. 2022Los Angeles, California, United StatesClients: StockX and Just Right * Supports overall day-to-day account needs including administrative and project management-related tasks that serve as the foundation of operational excellence (status docs, project/budget trackers, timeline management, internal team meetings etc)
* Provide Social campaign strategy, optimizations and execution in the UI across Facebook, Instagram, TikTok, Snapchat, Twitter, Pinterest and LinkedIn and providing feedback to client on KPI improvements * Collaborated with internal teams on email marketing and CRM audience segmenting * Regularly pull data to provide insights to clients on weekly basis
* Pinpoints and owns dedicated internal workstream and client communication for specified deliverable
* Contributes to monthly internal ideation meetings around growth goals and opportunities
* Tracks internal budgets that roll up to quarterly projections
* Oversees and supports on objective alignment, planning, execution and optimization for the most complex campaigns across the marketing funnel
* Contributes to full team’s strategic media planning initiatives, campaign recommendations, and testing opportunities to optimize performance and meet business objectives
* Serves as first round of review for reporting, insights, and media planning before sending to clients or higher management levels
* Coordinates campaign strategies and tactics closely with platform partners and possesses understanding of and can speak to platform nuances and use cases with clients and internal teams
* Brainstorms new ways to improve advertising and engagement on Facebook, Twitter, Instagram, Pinterest, Snapchat and TikTok
Nectar CommunicationsAssistant Account Executive, Digital Strategy & PR
Feb. 2021 - Oct. 2021* Working with clients Chime, Fenwick & West, Coinbase, X, The Moonshot Factory (a part of Alphabet, Google's parent company) and Menlo Ventures to strategize and execute PR communications, digital media communication including paid social and influencer relations
* Managing paid Social campaigns in the UI (Facebook, Instagram, Twitter, LinkedIn) and running organic initiatives
* Collaborating with internal teams on email marketing campaigns and SMS campaigns * Created monthly analytics reports using Excel to recap social media performance to show MoM improvements
* Creating pitch decks, coverage reports and monthly engagement reports for clients
* Utilizing Hootsuite and Tweetdeck to engage in social listening and make recommendations for content creation to clients
* Secure media opportunities and staff interviews
* Managed projects for each team and set deadlines to keep each project on track keeping agile methodologies in mind
* Monitoring SEO, analytics, web and digital marketing strategies then delivering strategic suggestions to assist clients
WonderyPR and Social Media Intern
Jan. 2021 - Apr. 2021
Katch MediaMedia Genome Analyst
Jan. 2021 - Mar. 2021* Analyze 3-5 films per week and code into Katch Media Genome for data analysis.
* Participate in focus groups with business development team to analyze the connection between the “genomic” data and user preferences.
BCI prSocial Media Manager
Oct. 2017Greater San Diego Area* Managing client relations, social media management, paid social campaigns and tracking news coverage for six companies, with project budgets ranging from $2M to over $50M, to create creative and accurate content and messaging
* Regularly working to set up paid Social campaigns and recommend optimizations to drive customer acquisition costs down by over 25% QoQ and quality lead gen up by over 15% QoQ for several clients * Work with teams on organic Socials and planning MoM, grew Social following for several clients by 25% YoY * Regularly managing client projects on Facebook, Instagram, LinkedIn, Twitter and contributing to operational effectiveness
* Managed and collaborated on email marketing, CRM audience segmentation for all channels and SMS campaign testing
* Growing social media audiences on client platforms by ~35% over a one year period
* Clients have included the University of California, SVA Architects, BNBuilders, Jamul Casino, TRI Pointe Homes, Affirmed Housing, the Hard Rock Hotel in San Diego, Pendry in San Diego and more
* Meeting with clients on a regular basis to present a monthly PR report of social media posts and earned media, tying specific wins to data on Visibility Reports using Cision
* Securing media coverage designed to influence key audiences and industry leaders from publications like the WSJ.com, The New York Times, LA Times, The San Diego Union-Tribune, Engineering News-Record, Money Magazine and more
Abercrombie & FitchManager
Jun. 2017 - Jul. 2019Greater San Diego Area* Led and motivated the store team to increase sales, helping the store beat quarterly plans of between $520k-$650k for three consecutive quarters.
* Recorded and analyzed business metrics to see trends, forecast future sales and plan merchandising around customer demographic. This led to a boost in sales within the store.
* Held bi-monthly meetings with the management team to hear creative input.
* Studied store business metrics, trends and merchandise to train other associates and management around these topics and speak to them during weekly District Manager visits and monthly Regional Manager visits.
La Jolla Holding Co, LLCPart Time Associate
Aug. 2015 - May. 2017* Researched and identified leads for events.com to sales pitch to.
* Researched competitors in the ticketing platform field and generated reports and presentations.
* Supported the company through the funding of Series B and C rounds and assisted in client pitches.
* Gave presentations to investors on the trajectory of the company in great detail and created monthly email updates.
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