Code3Account Manager, Performance Marketing
Nov. 2021 - Jul. 2022Los Angeles, California, United StatesClients: StockX and Just Right * Supports overall day-to-day account needs including administrative and project management-related tasks that serve as the foundation of operational excellence (status docs, project/budget trackers, timeline management, internal team meetings etc)
* Provide Social campaign strategy, optimizations and execution in the UI across Facebook, Instagram, TikTok, Snapchat, Twitter, Pinterest and LinkedIn and providing feedback to client on KPI improvements * Collaborated with internal teams on email marketing and CRM audience segmenting * Regularly pull data to provide insights to clients on weekly basis
* Pinpoints and owns dedicated internal workstream and client communication for specified deliverable
* Contributes to monthly internal ideation meetings around growth goals and opportunities
* Tracks internal budgets that roll up to quarterly projections
* Oversees and supports on objective alignment, planning, execution and optimization for the most complex campaigns across the marketing funnel
* Contributes to full team’s strategic media planning initiatives, campaign recommendations, and testing opportunities to optimize performance and meet business objectives
* Serves as first round of review for reporting, insights, and media planning before sending to clients or higher management levels
* Coordinates campaign strategies and tactics closely with platform partners and possesses understanding of and can speak to platform nuances and use cases with clients and internal teams
* Brainstorms new ways to improve advertising and engagement on Facebook, Twitter, Instagram, Pinterest, Snapchat and TikTok