Driven Brands, Inc.Vice President Sales - CARSTAR Canada
Jan. 2015 - Dec. 2019Direct Reports: 7, Indirect: 36Executive member of the North America senior leadership team with responsibility for budgets exceeding $500MM with major insurers, fleets & commercial accounts. As executive member and lead on all RFP/RFI/RFQs and the execution of all national contract sales, I created long-term strategic plans with accountability to private equity owner targets while exceeding expectations through value-creation and integration with commercial clients. Under my leadership, I provided a matrix structure optimizing performance and increasing market share for my national sales directors, regional directors, managers, and the North American Contact Centre . Additionally, I've established career development plans to achieve an employee retention rate of 82% over three years. My contributions are as follows: • Partnered with the leadership and team to deliver four times brand EBITDA versus the underwriting model through top-line sales, net unit growth, procurement synergies, and discretionary spend. • Drove the $505MM budget achieving 18% year-over-year growth in 2018 and overall sales growth of over $200MM, a 67% growth within a three-year mature market period. • Negotiated competitive contract terms and pricing models with Canada’s largest insurers to drive profits; implemented a proactive sales cycle process and client segmentation framework for added success.
• Launched the company’s first North American in-house advisor with a Top 10 Insurer with a full management system and telephony integration; oversee seven direct and 36 indirect reports. • Exceeded >$500M in the 2018 sales year to deliver the strongest in the history of the brand. -Acted as Vice President Franchise Development CARSTAR Canada (10 mons.)
Part of Driven Brands, Inc. a Roark Capital Company
- Launched three co-branded repair centres with one of Canada’s largest insurers, and designed structured career development plans for the promotion of key leaders.