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Work Background
MotusDirector, Brand and Communications
Apr. 2022• Drive overall brand strategy and own all communication across the organization as we continue to scale including management of trademarks
• Work with external creative agencies and your direct reports to develop integrated brand campaigns across earned/owned channels (content, organic search/SEO, social, PR); partner with the Demand Gen team on brand activations using paid channels.
• Oversee and expand our content marketing and organic social media strategy, working with your team to find new, creative ways to tell our story, engage with our target audiences, and drive visitors to the site. • Oversee our public relations & corporate communications programs, working with our PR agency to develop compelling narratives and thought leadership campaigns that drive awareness and consideration for our brand and emerging product category. • Partner with our Design team & free lancers to ensure all creative supports our brand and marketing objectives and is in line with channel best practices and past campaign learnings. • Work closely with Product Marketing to uncover new insights and consumer trends to inform brand positioning as we release new innovative products and critical enhancements
• Develop and implement company-wide internal communication strategies and programs that engage, inspire, and align employees with Motus’ brand, vision, priorities, and key initiatives.
• Own the measurement and reporting on brand health trends, brand campaign performance, and communication program results, with a strong focus on how brand marketing can create a competitive advantage.
• Define audiences and who we seek to serve with a deep understanding of their needs, challenges, and keys to success
Motus, LLCManager, Brand Management
Feb. 2019 - Apr. 2022- Managed brand evolution and manage all brand assets for internal team, managed all brand M&A projects.
- Lead a team of designers and content writers that owned our visual brand experience, social media channels, blog writing, marketing content creation and any company wide marketing request.
- Lead team executing on all field marketing events including tradeshows, regional customer events,
- Key contributor and strategic lead for PR efforts that focused on thought leadership, earned media, company and tech awards and maintain market leadership position.
- Served as Project Manager for all large-scale brand projects.
Motus, LLCMarketing Events Manager
Sep. 2016 - Feb. 2019• Organize all aspects of Motus-hosted demand generation events including venue sourcing, pre- show promotion and post-show analysis
• Own the end-to-end management of all Sales/Marketing events, including venue sourcing, pre-show promotion and post-show analysis
• Own the Marketing Event Jira board and manage the two-week sprints • Manage all events to project and budget plans liaising with all key stakeholders
• Determine trade show booth design and layout, obtain equipment and products needed for the exhibit, and organize the packing, shipping and ordering of any necessary materials • Execute pre-event communications in order to drive booth traffic and onsite demos/meetings
• Lead communication to internal stakeholders on the event logistics, daily recaps, and post-show results as well as host and manage pre-show and post-show meetings • Execute event onsite by supervising booth set-up, organizing staff, and handling any onsite issues that arise • Conduct post-event analysis on overall event presence, leads, pipeline and revenue generated
Motus, LLCTeam Lead, East
Nov. 2015 - Aug. 2016Oversee a team of 2-5 Associates with a focus on providing the best and most comprehensive support to clients. • Be a coach, advocate and go-to-resource to all Associates.
• In conjunction with the Manager, Client Services, monitor and report on team performance data
to ensure client service levels are consistently met.
• Proactive and constant communication with the Manager, Client Services on project progress,
personnel issues and process improvement recommendations.
• Oversee training of new and existing Associates.
• Oversee the Monthly Reimbursement Report quality assurance process for assigned territory
and participate in QC as necessary.
• Manage, capture and record all client cases, case updates and ongoing tasks in Salesforce.com.
• Serve as Subject Matter Expert (SME) to rest of team on recurring, custom tasks. • Liaise with the Product, Driver Services and Client Relations teams as necessary to ensure proactive and timely resolution of client issues.
Motus, LLCOperations Associate, Banking
Feb. 2012 - Oct. 2015BostonManage and administer all activities associated client funds that come into 130+ individual client bank accounts. On average, the monthly volume through the client accounts is between 15 and 20 million. In this role I am responsible for keeping accurate reconciliations of each account, processing payments and delete/reversals and any returns. Other responsibilities include:
• Create business cases that aim to automate and streamline manual processes within the finance department
• Manage transition to SalesForce and FinancialForce for all banking and invoicing processes
• Train Account Management and Client Services Team on banking policies and procedures • Responsible for opening new bank accounts and making changes to existing bank accounts
• Maintain superior knowledge of NACHA regulations • Assist on marketing projects, which include creating sales content, rebranding and LinkedIn content creation
• Work closely with Bank of America to ensure all processes and technologies are efficient and up to date
• Provide excellent customer service to internal/external clients
• Currently taking on Project Management
Motus, LLCClient Services Associate
Jul. 2011 - Feb. 2012Greater Boston Area• Provided high level support for clients using a web based, mobile product
• Managed, analyzed and presented Google Analytics for upper management and Sales team
• Fielded high volumes of incoming customer support inquiries via phone and email
• Resolved and responded to complex customer issues efficiently and effectively
• Worked closely with Account Management and Product team on large client requests
• Processed daily updates and participated in maintenance requests
• Completed data entry into the CRS online system
Rutberg & Company LLCMedia Intern
Jan. 2011 - Apr. 2011San Francisco Bay Area• Designed system in Excel to organize and streamline data for event hosting over one thousand people • Researched and reported daily on key individuals in the internet and mobile industry
• Continuously edited updated and organized main contact list for all events in Excel
• Sent out high volume of invitations for a mobile conference to high profile individuals • Preformed daily data entry in Excel regarding personnel changes in the mobile industry
• Managed emails and correspondences • Provided general administrative support to the media team • Managed daily faxing and photocopying of documents
• Arrange meetings including booking conference rooms and catering if needed • Prepared presentations on special projects as needed
Red Gate GalleryIntern
Apr. 2009 - May. 2009London, United Kingdom•Wrote and organized press releases for the upcoming shows and events •Updated the galleries website about the most current shows
•Reviewed artists work and potential for showing at the gallery •Prepped for show openings, installed the artworks
•Greeted visitors to the gallery and informed them the about the current show
•Answered phone calls and replied to emails
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