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Work Background
Parrish HealthMarketing Communications Specialist
Feb. 2022Southfield, Michigan, United StatesDeveloped comprehensive short- and long-term communications strategies.
Designed websites, logos, and marketing collateral, increasing brand awareness by 30%.
Led innovative print and digital campaigns for major publications.
Enhanced social media engagement, monitored performance metrics, and improved user experience.
Partnered with marketing teams to create targeted advertising strategies for diverse demographics.
R&L Color Graphics IncMedia Consultant
Feb. 2017Created award-winning marketing materials, increasing brand awareness for multiple clients.
Enhanced client visibility through strategic public relations campaigns and social media management.
Produced and managed content across websites, social media platforms, and digital advertising.
Conducted competitive research to optimize marketing strategies and drive results.
Macomb Community CollegeSenior Videographer/ Graphic Designer
Feb. 2013 - Mar. 2015Warren, MI USADesigned award-winning campaigns, earning two Gold and one Silver Education Advertising Awards.
Collaborated with producers and designers to create original video and graphic content.
Enhanced brand presence through innovative digital and print media solutions.
WXYZ-TVBroadcast Engineer MCO/TAPE
May. 2007 - Jul. 2007Southfield, MIKept signal strong, clear and reliable with continuous monitoring and optimization of broadcast equipment.
Evaluated program schedules and prepared programs to assess transmission readiness and identify any signal issues.
Worked with chief engineer to strengthen audio and video quality during broadcasts.
Carried out day-day-day duties accurately and efficiently.
Demonstrated respect, friendliness and willingness to help wherever needed.
Worked flexible hours; night, weekend, and holiday shifts.
Adjusted controls on station console to regulate transmission fidelity, contrast and brightness.
Completed emergency fixes as stopgap until maintenance teams could conduct advanced repairs.
Family Circle Productions Inc.Co-Owner and Senior Consultant
Jul. 2006Greater Detroit AreaDeveloped and executed comprehensive marketing strategies for over 10 clients.
Provided SEO optimization and digital campaign analytics for improved performance.
Designed visually compelling digital assets and managed multimedia productions.
Awarded three Bronze Telly Awards for excellence in video production and diversity campaigns.
Women's Survival Center of Oakland CountyDirector of Media and Communications
Mar. 2006 - Sep. 2006Bloomfield Hills, MIEstablished and maintained key relationships with other non profit organizations. Other responsibilities included planning communications, creating news letters and interacting with vendors, organizations and decision-makers. Worked closely with the vice president of development on fundraising events, and created communications materials for awareness and capital campaigns.
Detroit Public TelevisionBroadcast Technician
Aug. 1999 - Jul. 2007Monitored strength, clarity and reliability of incoming and outgoing signals and adjust equipment as necessary to maintain quality broadcasts.
Worked flexible hours; night, weekend, and holiday shifts.
Adjusted controls on station console to regulate transmission fidelity, contrast and brightness.
Evaluated program schedules and prepared programs to assess transmission readiness and identify any signal issues.
Planned video shoots in studio and remotely by managing production through stages to completion.
Served as overnight radio engineer during the transition from WDTR to WRCJ.
Maintained on-air audio quality, ensuring seamless transitions between programming and announcements.
Operated and maintained DigiCart and Audio Vault systems for program recording and playback.
Collaborated with station management to ensure accurate and timely execution of program logs.
Provided technical support for live and pre-recorded broadcasts, troubleshooting issues to maintain broadcast integrity.
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