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Work Background
Digital Commerce 360Global Market Research Analyst
Dec. 2021Winston-Salem, North Carolina, United StatesIn my role at Digital Commerce 360, I work with our research team building an extensive global database of 4,000+ online retailers. The database is purchased by decision makers to understand their competition as well as national brands, and category trends. •Conduct in-depth research utilizing secondary research methods to gather data from SEC filings and online sources. This data is to track online retailers' revenue trends, omni-channel, AOV, cross boarder and other data relevant to online retailers.
•Developed the process to incorporate a quarterly update to support our forecasting on each public retailer. Provide input on our algorithm that forecast for the private online retailers we track.
•Created and tracked e-commerce trends across 4 continents, incorporating individual techniques in 13 nations and secondary research in 24 others.
•Provided feedback on consumer surveys, design and results, to support the company's editorial board.
Marcus & MillichapNational Research Services Publications Director
Aug. 2012 - Jul. 2020Phoenix, Arizona•Managed production of 1,000+ analytical research reports annually, covering various industry sectorsand 50+ metro areas, achieving media hits in The New York Times, The Wall Street Journal, USAToday, and Forbes.
•Supported 1,300 agents with comprehensive reports, enhancing the department's reputation as acredible source for commercial real estate forecasts and analyses.
•Selected, hired, trained, and coached up to 12 analysts/writers to work both independently and on team projects to develop high-end commercial real estate investment reports.
•Reorganized analyst workflow and created the department’s annual production calendar to maximize efficiency while ensuring high-exposure. Report production increased on average 12 percent annually.
Self-EmployedMarket Research Contractor
Jan. 2010 - Jul. 2012Atlanta, Georgia, United States• Revealed significant technology insights interviewing 100+ key management and c-level professionals for Veritas Insights Research benchmark reports. Results used for sales and marketing deployment national corps such as Motorolla, Honeywell, Telogis. • Interviewed over 500 Atlanta local businesses and created profiles for AOL/Patch directory.
• Wrote articles on local businesses and community highlights for AOL/Patch online paper. • Designed and applied a procedure to assemble internet data from various sources within strict deadlines for HotelTonight, a smartphone application.
Turner BroadcastingMarket Research
Nov. 2005 - Jul. 2010Atlanta, GA- CNN Programming Research (2009-2010) - Cartoon Network Research (2008-2009)
- GameTap.com, Market Research (2005-2008) • Analyzed various attitude and customer satisfaction surveys, worked with vendors to implement surveys, analyzed crosstabs, developed underlining story, insights presented to management, and c-level executives with strategic recommendations. • Analyzed and recommended business opportunities for growth based on competitor market share and key performance indicators. • Provided actionable recommendations based on consumer insights for advertising strategies for various channels including out-of-home, radio, linear, and digital. • Developed database tracking customer’s patterns utilizing MS Access. Results provided insights on GameTap’s most popular games, defined by various indicators, and used for promotions of product. • Managed monthly focus groups on a digital layout accessing consumer’s use of the website. Results provided developers insights to consumer ease or inability to access certain targets.
BBDO AtlantaConsumer Behavior Research Analyst
Jan. 2004 - Nov. 2005Atlanta, GA•On the BBDO Atlanta research team, I analyzed business growth opportunities for our client Cingular Wireless within a team of 8 analyst, utilizing primary research including attitude awareness & usage, pricing, new product concepts, and customer satisfaction surveys.
•Utilized secondary research to analyze competitor and consumer behavior, assisting Cingular Wireless in the Chicago market business development.
•Maintained internal databases including Nielsen market media spend, Cingular Wireless Customer Services, and Telephia data.
•Assisted with focus groups across the country evaluating new business opportunities and for various channel marketing strategies.
Marcus & MillichapResearch Manager
Oct. 1996 - Dec. 2003Atlanta, GAPromoted to East Coast Division Manager - Coached a team of seven Research Managers to develop and implement a business plan within their office. Offices were located in Atlanta, Ft. Lauderdale, Fort Lee (Northern NJ), Tampa, Philadelphia, Manhattan, and Washington D.C. Atlanta Research Services - • Analyzed business opportunities for retail, apartment, and office investment sales with management, including territory assignments and profit projections.
• Created and managed a centralized location for client presentations, market research reports.
• Developed and supported operations for the first research department in Atlanta. Including tracking and measuring investment sales, construction, economy, and rental rates.
Two North Carolina CountiesEconomic Development Director
Jan. 1987 - Dec. 1996Stanly County and Yadkin County•Spearheaded long-term initiatives for Stanly and Yadkin county governments, developed and implemented strategic plans to boost economic development.
•Led day-to-day activities for Stanly County Economic Development (1992-1996) and Yadkin County Economic Program and Chamber of Commerce (1987-1992), enhancing local commerce and community engagement, attracting new businesses.
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