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Work Background
Venture MusicPaid Media Manager
Mar. 2023United States, Nashvilleexecute and manage paid media strategies across Meta, TikTok, Spotify, Google (Youtube), Hulu and more
to create synergistic conversion funnels; collect user data through self-determined targeting to allow for
fan retargeting; audit and review client’s marketing strategies including ads, SMS/email, ROAS,
merchandise and ticket sales on a weekly basis; serve as both strategist and account manager for a
number of advertising clients; provide guidance on brand voice and perception on socials: ran full tour
marketing campaigns for local and international touring artists.
Conversion Interactive AgencyDigital Strategist
Oct. 2021 - Mar. 2023Nashville Metropolitan Areaprovide timely and individualized digital strategy optimizations for a large clientele list; create and maintain full scale Google campaigns of all types; monitor client success and lead quality through ATS and Google Analytics; build strong relationships with account managers and vendors while keeping up to date on the latest SEO, Digital Marketing Trends, and Recruitment trends; use excel to build time management and create accurate data models; present to clients and execs on all current digital implementations and strategic budget recommendations; assist social marketing team in blog ideation
Drive Thru Sound Co-Owner / A&R Consultant / Manager
Mar. 2020Nashville, Tennessee, United StatesManages TikTok creators and upcoming artists; negotiates and secures brand deals; strategizes social campaigns and music release schedules; advises within artist development and day to day scheduling; curates aspects of design from website to merch; consults independent artists, managers, and creators on TikTok campaigns. Campaigns include: Pizza Hut, Chime, Converse, American Eagle, Byte, Cinnamon Toast Crunch, LG Mobile, etc Cumulative TikTok followers: 7.5 million
Cumulative Instagram followers: 190,000 BIG WINS: Hosted Influencer Content Event in collaboration with Jonas Group Media to bring Nashville Influencers together with local brands for content ideation and execution. The result was spectacular, check out the media kit attached
Universal Music Publishing GroupGlobal Data Services Coordinator
Jul. 2018 - Apr. 2021Greater Nashville Area, TNHandles royalty preparation of data ingestion on a global scale, coordinating with overseas offices and resolving discrepancies found within songwriter/production agreements. In addition, runs investigative projects on suspense works and cooperates on UK Chart statistical analysis.
Sony/ATV Music PublishingLicensing & Income Tracking Intern - Paid
Aug. 2017 - Dec. 2017Greater Nashville Area, TNCompleted numerous projects within the licensing and income tracking departments including, but not limited to: Retrieving misplaced license and song information for the entire Franz Waxman catalogue. Updating metadata discrepancies and catalogued songs within Tempo. Administering validity of new licenses and electronically filed HFA and non-HFA NOI's. Resolving 100+ unique license requests over the phone and through email. Performing a quarterly income tracking report consisting of 50k+ data cells on Excel, using Pivot tables and other visual mediums to display a final income report of 100 clients. Volunteering at the NMPA 1st Annual Gold and Platinum Gala.
The CollectiveArtist Management Intern
May. 2017 - Aug. 2017Greater Nashville Area, TNConducted Tour Marketing for notable artists such as Edwin McCain, Clint Black, and Sara Evans. Administered thousands of E-blasts using MailChimp and Emma regarding touring, shows, and upcoming events. Advertised for and Worked at the Sara Evans booth at CMA Fest selling merchandise and wine partnership with OneHope Wine
Big Yellow Dog MusicFilm/Synchronization Licensing Intern
Jan. 2017 - May. 2017Greater Nashville Area, TNSuccessfully licensed commercial advertisement sync briefs for Converse, Toyota, Universal Pictures, Comcast/Xfinity and other notable companies with help from the Big Yellow Dog team. Completed detailed organization of metadata for hundreds of songs in the BYD catalog. Researched current television shows and recording information so to create future briefs.
atmalogyBarista
Jul. 2016 - May. 2017Greater Nashville Area, TN
Breakout GamesGame Master
May. 2016 - Sep. 2016Greater Nashville Area, TN
Amplify Entertainment GroupIntern
May. 2016 - Aug. 2016Greater Nashville Area, TNLocated and contacted artists and bands from all around the US to organize tours and audio/video recording sessions. Contributed creative and aesthetic insight by redesigning segments of the website.
Clayview Country ClubSports Camp Counselor
Jun. 2015 - Aug. 2015Kansas City, Missouri Area
Clayview Country ClubTennis Instructor
Jul. 2013 - Aug. 2015Kansas City, Missouri Area
The National Golf Club of Kansas CityAssistant Tennis Instructor
Oct. 2012 - Jul. 2013Parkville, Missouri
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