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Work Background
The Wyanoke GroupDirector, Campaign Strategy
Apr. 2023 - Aug. 2024
Healio Strategic SolutionsDirector Program Management
Jun. 2022 - May. 2023
IndegeneDigital Operations Project Manager
Apr. 2021 - Jun. 2022
Bristol-Myers SquibbMarketing Operations Manager
Jul. 2019 - Apr. 2021Lawrenceville, New JerseyManage execution of all digital tactics for ELIQUIS HCP.
IMCDirector, PMO
Jun. 2018 - Jul. 2019Holmdel, NJManage the end-to-end process/program management across all departments (Timing, Burn rate, resource allocation/outsourcing). Focused on development and launch of Thermo Fisher Scientific’s Digital Experience globally consisting of onsite tools, apps, reference materials, questionnaires, etc. HIghlighted project: These are all developed in conjunction with the stakeholders to serve the needs of HCPs, HCCs as well as laymen hosted within an AEM environment. J&J Animas pump close out multi-channel campaign to assist user with transitioning to a new Insulin Delivery System as Animas exits the business.
Healthcare DestinationsSenior Manager Marketing Operations
Sep. 2016 - May. 2018Red Bank, New JerseySpecializes in customized marketing solutions for brands with unique marketing challenges, with a strong emphasis on access, reimbursement, sales training and communications. Focused on niche markets—including orphan drugs, proprietary biomedical delivery systems, and medical devices— helps clients achieve success in both pre- and post-launch settings. Web, digital, responsive design, app development, print and direct mail.
Guidemark HealthProject Manager
May. 2016 - Sep. 2016Princeton, New Jersey
Baldwin & Obenauf, Inc.Digital Producer/ Project Manager
Sep. 2014 - May. 2016Project Management of the globalization of the Johnson & Johnson Talent Acquisition site by coordinating all aspects of translation into 10 languages. Manage the development of Flash training module for MasterCard’s Privacy Division. Relaunched the New Jersey Economic Development Agency website. Project Managing the development of all web properties, packaging development and print collateral for the launch of product launch for Total Merchant Services in conjunction with Apple.
Phoenix Marketing SolutionsSenior Project Manager
Oct. 2012 - Nov. 2013Manage all iPad and web portal development for Rep and Speaker materials and scheduling applications. Manage timely and on-budget delivery of Speaker Training Meetings, Advisory Boards and Web Conferences for several major pharmaceutical companies. Collaborate with Scientific Affairs and medical faculty on development of Medical Education slide presentations. Coordinate all programs from concept to delivery.
MerckMulti-Channel Marketing & Execution Project Manager
May. 2009 - Jul. 2012Managed the planning and implementation of multi-channel marketing programs and solutions in support of several brands. Oversaw the design of cross-channel integration, information flows, data capture requirements and business rules in support of programs. Tracked, managed, communicated and resolved project plans, status and issues with relevant stakeholders. Ensured all content was compliant with FDA regulations regarding pharmaceutical promotion. Managed www.merckspeakerservices.com, a website designed as a full service destination portal for Health Care Professionals who speak on behalf of Merck. Services over 10,000 registered users. Worked with every brand to organize Speaker Preparation meetings, held around the U.S., for each new launch or update of a drug. Trained between 50 and 300 physicians in the use of the site.
Ultimate OfficeDirector, Creative Services
Oct. 2004 - Nov. 2008Recruited to improve revenue and profits through a series of process improvement and cost containment initiatives relevant to website design, implementation and management, and catalog/collateral material production. Joined management team adding a serious and highly analytical dimension to all meetings, discussions, and intra-departmental communications.
Manage $10MM purchasing and web/print services budget, five web development company vendors, and all IT functions related to file creation and management. Design, schedule, solicit bids, award contracts, and produce 14 catalogs per year, coordinating all phases of production (from pre-press to match prints). Additionally, design and manage retail website, from copywriting, image manipulation, and illustration through page layout and photo shoot execution. Supervise a photographer and two designers. Train and supervise desktop publishers, print vendors, and web developers. Report to CEO.
Synapse Group Inc./Time WarnerBusiness Systems Analyst
Jan. 1997 - Dec. 2004Provided leadership and operations expertise in coordinating all activities between marketing and operations for new platform development and existing platform maintenance. Served as point person for initial sales and technical client contact. Created documentation from inception through to completion of business requirements, technical requirements, and administration.
Synapse Group, Inc.Creative Services Director
Jan. 1997 - Dec. 2004Managed internal direct mail, point of purchase, presentation, design, and production service functions. Set critical priorities, determined schedules, and assigned projects. Collaborated with traffic and client service departments to facilitate efficient completion of projects. Proofed mechanicals and attended press runs as necessary. Established and documented procedures; coordinated all aspects of production, from vendor relations to cost evaluation. 10 direct reports. Reported to Executive Director, Production.
MicroWarehouseArt Director
Jan. 1994 - Dec. 1997Designed and produced five monthly, international catalogs; executed copywriting, scanning, photo retouching, illustration, and text/image layout. Trained and supervised designers and desktop publishers. Coordinated all phases of production. Supported internal growth from two to five catalogs without any increase in production staff headcount. 3 direct reports. Reported to Assistant Publisher.
GTE VisNet EastProject Manager
Jan. 1989 - Dec. 1992Developed and presented bids for 13 interactive programs. Managed $2MM budget, script review, production, post-production and fulfillment. Developed design system including storyboard standards, shot sheet system and IVD team format. 5 direct reports. Reported to Director, VisNet East.
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