Uptown CafeEvents, Marketing & Host Manager
Nov. 2016 - Jan. 2021Bloomington, Indiana, United States- Successfully booked 250+ events per year, averaging >$500k in sales annually.
- Conceptualized and executed successful themed events, including an annual Mardi Gras community engagement/marketing event, increasing the holiday’s year-over-year sales by 100%.
- Streamlined the front- and back-end booking process for the highest grossing weekend of the year.
- Researched and implemented an event management software, transitioning the events program from pen-and-paper to a PCI-compliant cloud-based software.
- Created COVID-19 event planning structure that adhered to state and local health department guidelines while maintaining high standards of service and guest experience.
- Established and maintained a playful yet professional voice for all social media accounts, a blog, and a newsletter.
- Increased average engagement across various metrics: follower count increased by 25%, post engagements increased by 100%, website clicks from social media increased by 200%.
- Introduced cutting edge ideas, such as outdoor seating domes, and subsequent SOPs; recapturing lost business during the height of COVID-19.