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Work Background
iFoodCRM Manager
Jan. 2023 - Apr. 2024São Paulo, BrazilAs a results-driven CRM and Growth strategist, I specialize in designing and implementing data-driven retention strategies that drive customer engagement and business growth. With a proven track record in orchestrating CRM campaigns across multiple channels, I excel at managing CRM calendars to enhance targeting efficiency, reduce campaign clutter, and increase monthly active users. As a Growth & CRM product owner, I have led cross-functional teams in business analysis and feature development, collaborating with AI squads to refine behavioral models and optimize CRM channel investments.
ShopeeGrowth Marketing & CRM Manager at Shopee
Dec. 2021 - Jan. 2023São Paulo, BrazilAs a CRM & Growth Marketing Manager at Shopee, I played a pivotal role in driving Shopee’s successful entry into the Brazilian market by leading customer acquisition and market penetration strategies. I managed the full scope of CRM operations, including strategic planning, audience segmentation, and sales funnel optimization, and spearheaded the development and execution of A/B testing to enhance engagement across CRM channels. My focus on monetization strategies and automated buyer lifecycle campaigns, leveraging Salesforce and other CRM tools, contributed to aligning Shopee’s e-commerce strategy with cross-functional teams to optimize overall business performance.
ShopeeGrowth Marketing & CRM Lead
Dec. 2020 - Dec. 2021São Paulo, Brazil
Banco PANMarketing and CRM Specialist
Sep. 2019 - Dec. 2020São Paulo, BrasilI specialize in optimizing user flows and analyzing customer behavior to drive product adoption and engagement. My expertise includes creating targeted segmentation and personalized campaigns, producing detailed reports for decision-making, and fine-tuning strategies to achieve goals. I played a key role in launching the PAN digital account, enhancing customer acquisition, and improving market share through strategic positioning and successful campaigns.
Banco PANSenior Strategic Planning Analyst
Mar. 2016 - Aug. 2019São Paulo Area, BrazilStreamlined performance indicators, operational enhancements, and launched new products in tandem with partner departments. Conducted market analysis to unlock financing growth, developed budget forecasts, and identified opportunities for heightened productivity and profitability.
PetrobrasProject Engineer
Jan. 2013 - Oct. 2015Rio de JaneiroExpertly managed new pipeline construction projects, from bidding and planning to execution and performance oversight.
LightTrainee Account Executive
Aug. 2011 - Jan. 2013Rio de Janeiro Area, BrazilSpearheaded a primary project aimed at formulating a strategy for customer loyalty within Grupo Light, spanning energy sales and services. Actively involved in daily projects to enhance procedures, overseeing the control and management of contracts
Bureau VeritasProject Engineer
May. 2011 - Aug. 2011 Rio de JaneiroActively engaged with cross-functional teams to streamline processes for the successful expansion of Michelin's Resende-RJ factory. Monitored project progress diligently and implemented effective solutions to ensure operational efficiency and project success.
Companhia Siderurgica NacionalTrainee industrial engineer
Jul. 2009 - Jul. 2010Volta RedondaStreamlined production costs through analysis and efficient management. Collaborated in process optimization, identifying key areas for cost reduction and operational efficiency enhancement.
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