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Work Background
Quiet in the Close Productions LtdPartner
Oct. 2022London, England, United KingdomA programme production entity
Self-employedStewart Mison Consulting
May. 2022Creative Business Generator- Strategic Thinker- Experienced in research, digital, change management.
Specialist in Media and Sport
MindProberSenior Vice President - Sports Business Development
Apr. 2022 - Feb. 2023Porto and Londonwww.mindproberlabs.com
FuseSportSenior International Advisor
Mar. 2018 - Mar. 2020London, United Kingdom
WILLOW SPORTS LIMITEDFounder
Sep. 2017 - Nov. 2022London, United KingdomWillow Sports is a media and digital investment consultancy created to drive, lead and conclude business and digital transformation in sport. As consumption of sport continues to grow on mobile connectivity, Willow is investing in the creation of digital media brands through collaboration with key rights owners on use of their video content, curating story telling into snack samples. Willow brings an independent service to help rights owners navigate this fast and emerging distribution area to generate revenue from new sources plus capture and interrogate data to allow informed decision making on engagement and building life-time vales. We have created and launched the BTCC App and Willow Motorsport’s own daily news app. Both are in the APP Stores
MicrosoftStrategic Director - Sports Business Development
Dec. 2014 - Jun. 2017Reading and MadridMicrosoft needs little introduction. The Company has created a new business division to focus on the global sports industry, working in partnership with Federations, Leagues and Clubs to help them transform their business to create in-depth CRM new monetisation solutions and efficient business and athlete management systems.
XSFNChief Executive
Feb. 2014 - Nov. 2014London and MadrdXSFN is a digital media network builder creating unique fan entertainment and engagement. The focus is creating the right solutions that will enhance the fan experience BEFORE- DURING and AFTER the Game. We specify and build "in stadium" digital delivery tools from standard Apps to immersive Second Screens that build and monetise the match day experience and offer new levels of engagement for commercial partners. Embedded within the solutions, XSFN provides unique Gamification ideas, data capture tools and best in class intelligent and dynamic CRM.
EVOLVE MEDIA LIMITEDOwner
Sep. 2011 - Mar. 2014London, United KingdomEvolve Media is a highly focused consultancy for sport and sports media marketing. Evolve Media was acquired XSFN in March 2014.
PARALLEL MEDIA GROUP PlcGroup Managing Director
Jul. 2010 - Aug. 2011I consulted to Parallel Media Group over a four year period and in the last twelve months served as Group Managing Director. During this time I restructured PMG’s balance sheet, negotiated new banking facilities and worked on a public placing at the end of 2010. In addition I was point on TV negotiations for Ladies European Tour Golf; a point of contact with the PGA European Tour renegotiating two key contracts for PMG. My final task was helping shape the structure and direction of the PMG's new media business.
Goose Corner TradingOwner
Jan. 2010 - Jul. 2010After three years setting up futures sport+entertainment and making it into one of the leading sports insight and accountability practices, it is time to go and seek a fresh challenge. Goose Corner Trading is about me. It is a temporary home as I finalise arrangements for my next big adventure. Watch this space!
FUTURES SPORT+ENTERTAINMENTManaging Partner
Nov. 2006 - Mar. 2010An integrated services offering within IPG Mediabrands providing detailed insight and strategic thinking on sport - How sports works as a communications channel, true TV data and values - ROI positioned against other media selections.
Octagon CSISenior Vice President
Jul. 2004 - Oct. 2006Worldwide head of BRANDCASTING.
Created a number of advertisier funded properties
Created a new rights trading model based on barter syndication
Introduced a research based rights valuation model
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