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Leader of Marketing & Sales Teams + Digital Brand Director
Delivered Fresh MarketingLeader of Marketing & Sales Teams + Digital Brand Director
Aug. 2018Charlotte, North Carolina AreaDigital/Creative Strategy, Branding, Strategic Marketing, + Lead Generation: Creative Testing + Optimization of Digital Ads / Retail POS < Using behavioral science to improve: attention, engagement, and sales < Brands: Pepsi, Starbucks, Panera, Quaker, Circle K, Kellogg's, Mondelez, Ortega, Cheetos+ more Camping World / Good Sam /@MarcusLemonis < Social Media Consultant - Instagram, Facebook, Twitter, LinkedIn < Primary Goal: Lead Generation and Retargeting. Tracked by Salesforce.com 2021 Programs - Generated 400k leads < Fall ' 21 - Good Sam RV Rental - new < Sept '21 - Pick Your RV - dealer events < Summer '21 - MLB/Cooperstown Hall of Fame < July '21 - Good Sam Park Mth 4wk promo ($125k in prizes) < Spring '21 - NHRA Drag Racing RV's at Gatornationals - 2 Finalists won RVs! < Feb '21 - NASCAR / Daytona - Campers Pick Your Driver: online sweeps < Winter '21 - Ultimate RV Show: 10/wk digital promo & RV showcase 2020 Programs - Generated 300k leads < Fall '20 - MLB Playoffs (NLCS) - "Hit It Here" web & in game TV promo < Sept '20 - Ult RV Show - Online only. Concerts by Alabama & Zac Brown < Aug '20 - Good Sam Park Mth - Free Camping Promo 2019 Programs - Generated 250k leads < Dec '19 - Camping World Bowl - Social media contests (ND v. Iowa State) < July '19 - MLB All-Star Game Flyaway NAPA Auto Parts: (2020-22) Marketing for 30+ Suppliers, & 2022 EXPO < Digital Geocapture of shoppers for Retargeting and Conversion < B2B Promotions for 30+ suppliers/brands from Turtle Wax to Liquid Wrench < Idemitsu Lubricants: Subaru Rallycross. eCommerce B2B Sales Incentive - USA/Canada Snipp.com SaaS: Marketing/Sales for digital loyalty, rewards and online sales tracking programs FLIR.com (Thermal Imaging): 2021 Digital B2B Rewards Program - Honeywell Fire & Safety
Vice President Marketing
RSM (Retail Sports Marketing)Vice President Marketing
Oct. 2002 - Aug. 2018Charlotte, North Carolina AreaAgency Leader. Client/Team Coach. Brand Marketing Consultant < Created Award-Winning Digital Advertising, Web, PR, Sports Activation + Shopper Marketing < Established RSM Creative and Digital teams to grow revenue and attract new clients < Strong supporter of growth opportunities for associates < Created client strategic marketing, consumer research + new product launches Oakley / Luxottica < Created custom Digital Rewards Program. Drove 13 to 1 ROI at retail < Generated 10M+ Social engagements for @Oakley #BubbasHover Camping World / Gander Outdoors / Good Sam Club: < Digital, Social, eCommerce, sales with: MLB, NCAA, NASCAR & CMAs to drive leads for Salesforce CRM retargeting. Efforts helped CWI going public on NYSE CVS "Digital College Campus Care Package" < Test project Geotargeted colleges w/Insta + FB. Outperformed goals by 5%. NAPA Auto Parts - Drove national sales growth for 14+ years by activating NASCAR, NHRA, & MLB Remington Outdoors (15 years) < Strategic Marketing, Creative, Channel + Digital Strategy (10 Brands) < Salesforce.com Community Mgmt < Consumer segmentation study refined messaging. Planned 20+ New Product Intros < $13M in sales from loyalty app Cabela's VISA (Capital One) < Grew card loyalty with VIP member adventures + Luke Bryan Concerts < SE Store Launch - Online Communities by DMA revealed shopping insights Callaway Golf, Odyssey Golf, SuperStroke Golf: $50M+ Sales over 5 years < Signed technology partnerships with: Apple, Land Rover, Pebble Beach + BMW Walmart (10 years) - Promoted 50+ CPG brands. Won "Walmart Reg Shopper Mtg Program of Year" < 1st Tee Open at Pebble Beach. Landed 17 CPG brands. Instore marketing delivered 2 to 1 ROI < Right Guard TD5 Product Launch w/ Facebook and Texas HS Football Program (+150% sales) < Coca-Cola: Drove +10% sales in Northwest states with NFL & Winter Olympics endcaps (XBOX) Stens.com: Rebranding of website drove database collection for Netsuite email & retargeting campaigns
Group Account Supervisor
The Zimmerman AgencyGroup Account Supervisor
Jul. 1999 - Sep. 2002Tallahassee, Florida AreaLed "disruption focused" Web/Digital, Account Service, Creative, Branding + PR teams. ($18MM). < Continental Tire: "What Drives You" Brand Campaign (Digital/Print,Promo) revitalized USA sales < Lufthansa/LSGSkyChefs: Launched global digital catering eHub earning 50% airline share < Capital City Bank: Retail + Business solutions. Digital + Rebranding Campaign < AFLAC: Duck facts” creative campaign drove +10% B2B customer sign-ups < Green Mountain Energy: Created new consumer energy brand, stimulating 20% sign-up growth < Florida/Caribbean Hotels/CVBs, Bertram Yachts, Panoz Automotive, Real Estate, NW Florida Hospital, GRU.net Florida Utilities

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