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Work Background
CapabilitySourceSenior Marketing & Design Solutions Consultant
Sep. 2022Phoenix, Arizona, United StatesAs a Strategic Planning Specialist in the marketing and creative sectors for global companies, I excel in designing and implementing comprehensive strategies to navigate both optimal and complex scenarios with precision. Leveraging my expertise in MarTech platforms like Workfront and monday.com, I optimize workflows by automating repetitive tasks, eliminating redundancies, and driving streamlined processes that directly enhance operational efficiency and client profitability. My approach prioritizes standardizing processes and procedures to establish consistency and predictability across diverse global operations. This not only ensures seamless project execution but also delivers measurable results that align with my clients’ strategic objectives. With a sharp focus on identifying improvement opportunities, enhancing operational efficiencies, and bridging systemic gaps, I consistently deliver high-value solutions that exceed expectations. Through proactive cross-functional collaboration and a commitment to continuous improvement, I empower teams to achieve best-in-class performance in the fast-paced marketing and creative industries.
AT&TAssociate Director eCommerce
Aug. 2021 - Oct. 2023Bothell, Washington, United StatesDriving the online wireless business for our upgrade customer experiences by partnering with marketing, analytics, merchandising, lead gen, product, and shareholders across the AT&T organization focused on reducing friction and improving sales online.
AT&TAssociate Director Digital Production
Oct. 2020 - Aug. 2021Bothell, Washington, United StatesLeads a team of technical producers, product managers and content implementation specialists driving content automation, CMS component design strategy, and implementation of new products across our digital experience platform. Keenly focused efforts are directed toward the ability to bring our content to life through new capabilities while streamlining internal operations to improve speed to market. Onboarded Adobe Workfront to over 200 people in the organization. Maintained and drove automations and efficiencies into the organization winning us Adobe Lion award - Organizational Agility. Responsible for leading the team to operationalize and improved processes which led to +1M in savings per year; hyper dilligent about using software to create efficient workstreams along with training the entire organizaiton.
AT&TAssociate Director Digital Production
Jan. 2019 - Oct. 2020Bothell, WA, United StatesResponsible for leading a team of producers and content strategists who manage wireless customer experience deliverables across all digital properties. The team oversees content planning and execution of web projects, production schedules, and quality assurance under aggressive timelines. Responsible for CTR/progression to shop pages/checkout for offers, devices, and accessories in support of business goals. Works directly with Product Marketing, Online Business, Executive Leadership, and external stakeholders to ensure a flawless execution of a variety of deliverables. Accountable for the content strategy and customer journey in the wireless experience online.
AT&TAssociate Director Product Marketing
Aug. 2018 - Jan. 2019Bothell, WashingtonLeads the team responsible for wireless e-commerce product operations (devices & accessories) and the upgrade customer lifecycle.
AT&TSr. Lead Content Strategist
Nov. 2017 - Aug. 2018Bothell, WAApple online product owner, marketing strategy, and launch execution for att.com.
AT&TLead Marketing Manager eCom
Mar. 2017 - Nov. 2017Bothell• Leads a team responsible for implementing external products including Apple, GoPhone, International and insurance on our digital platform driving mobile and digital first.
• Responsible for executing and leading on multi-million dollar launches spanning several organizations and channels with first to market marketing in digital platforms.
• Owns the operational digital product relationship with product marketing teams outside our digital organization.
• Onboards and implements digital products and services such as Mobile Share Advantage, International, Insurance, GoPhone, and Apple Products while focusing on mobile first and responsive web design.
• Defines requirements and impacts to digital online applications ensuring a seamless customer experience while aligning our company strategy to maximize profits.
• Serve as a digital product owner and digital requirements support across multiple projects and programs providing oversight, feedback, and reporting out to stakeholders.
• Identify and measure product marketing operational processes including workflow management, troubleshooting, and escalations.
• Strategic strategy and future roadmap of digital external products.
AT&TSenior Business Manager
Mar. 2016 - Mar. 2017Bothell, Washington• Leads a team responsible for implementing external products including Apple, GoPhone, International and insurance on our digital platform driving mobile and digital first. • Responsible for executing and leading on multi-million dollar launches spanning several organizations and channels with first to market marketing in digital platforms.
• Owns the operational digital product relationship with product marketing teams outside our digital organization.
• Onboards and implements digital products and services such as Mobile Share Advantage, International, Insurance, GoPhone, and Apple Products while focusing on mobile first and responsive web design. • Defines requirements and impacts to digital online applications ensuring a seamless customer experience while aligning our company strategy to maximize profits. • Serve as a digital product owner and digital requirements support across multiple projects and programs providing oversight, feedback, and reporting out to stakeholders. • Identify and measure product marketing operational processes including workflow management, troubleshooting, and escalations.
• Strategic strategy and future roadmap of digital external products.
AT&TSr. Technical Director
Sep. 2014 - Mar. 2016Bothell, WA• Defined and implemented a new project management support role; pilot role implemented during our DirecTV merger spanning multiple Project and Program Managers while leading our training program for onboarding this new role.
• Lead technology teams in iPhone launches to ensure system stability and product launch stability. Making key product decisions which supported our technology environments. • Built command center websites for key product launches and testing lockdowns to track and ensure visibility for leadership and key stakeholders.
• Wrote, designed, and implemented a new risk and issues management website which replaced 150-page leadership presentation. Cost savings in excess of 2.2 million per year with this new functionality.
• Created and maintained the PMO Playbook taking it from a 60-page outdated Word document transforming it into a website to ensure effective project management and process efficiency.
• Built extensive website for resource capacity planning and scrum team contacts spanning organizations of thousands of employees and contractors.
• Lead for Digital Experience IT in PMO website updates, new scope, metrics aggregation and improvements.
• Lead a team that trained and supported the Mobility and Home Solutions PMO in all things process and process efficiency and improvement.
AT&TSenior Systems Project Manager
Mar. 2014 - Aug. 2014Bothell, Washington• Lead a project team consisting of 24 project managers and a team of 5 Scrum Masters. Acting organization manager while supervisor is out of office. • Oversees project execution, determines and supports resource requirements for Wireless and Home Solutions IT, drives organizational change specifically focused on initiative management and alignment. • Train project managers and assess training needs. Implements best practices while leveraging teams across all channels to assure efficiency and alignment. • Continuation of creating new procedures and processes to account for gaps between organizations. Focusing on new PMO organization in IT from Work Intake to Delivery for all Wireless and Home Solutions Sales teams.
• Primary liaison for portfolio planning from work intake to release management for Wireless Sales. Responsible for ensuring pod assignment and manage priorities with business to assure projects are cared for.
AustinCSI at AT&T MobilityConsultant Project Manager
Jan. 2013 - Mar. 2014Greater Seattle AreaWireless sales project manager team lead for AT&T Mobility portfolio. Assisting with work intake while focusing on team assignment and operational gaps. IT transition financial lead for all portfolio work in the Home Solutions and Wireless Sales families. Directly responsible for operational efficiency gap analysis and support. Training lead for all IT process for the PMO in Wireless and Home Solutions Sales. Guiding team members in operational transition concerns between organizations while also assuring gaps in process are accounted for and documented for future team members.
HCR ManorCareMarketing and Sales Director
Nov. 2011 - Dec. 2012Lynnwood, WA• Responsible for all outside marketing and sales, including but not limited to advertising, direct education of services provided, direct physician contact and Seattle area hospital liaison. • Identify areas of improvement and opportunities for internal and external customers.
• Maintain all referral databases while fostering and developing all referral sources in conjunction with finding new territories build upon.
• Facilitating training, reporting issues, and formulating community partnerships in relation to Federal Regulatory standards across all community settings. • Balance budget daily while consistently juggling priorities under extreme pressure while maintaining peace among outside and facility urgency while providing the best quality care for the patient in a highly acute setting.
HCR ManorCareBusiness Office Manager
Oct. 2009 - Nov. 2011Lynnwood, WA• Coordinates with all department managers and line staff to assure projects are completed timely.
• Liaison to Regional Directors, hospital staff, community members, and families; education on insurance plans, policies, and procedures to facilitate efficiency across all settings while maximizing revenue for all parties.
• Directs, organizes, plans, and manages all accounts receivable, accounts payable, front office, payroll, and admission processes.
• Audit review specialist in correlation of state and federal guidelines.
HCR ManorCareHuman Resources Director
Dec. 2007 - Oct. 2009Spkane, WA• Directly responsible for job posting, market analysis, scheduling, interviewing, and salary negotiation.
• Training staff of 200+ employees in policies and procedures, updated policy and procedural changes, and implementation of new hard and software systems. • Benefit administrator and single point of contact for all HR business related inquiries.
• Organizing and leading quality assurance meetings
• Organized, scheduled, and led all departmental training.
• Consultant on all disciplinary actions across all departments.
• Facility Liaison for IT concerns, including contact person for corporate IT department to resolve issues, training on computer programs and systems, and reporting of all issues.
Anesthesiologist Associated IncLead Payment Analyst
Jan. 2004 - Dec. 2007• Assure all department employees comply with company and governmental regulations.
• Auditing of all records daily, monthly, and quarterly.
• Liaison for staff across all departments to assure revenue is booked, recovered, and analyzed per governmental and company standards.
Anesthesiologist Associated IncAccount Manager II
Jan. 2004 - Dec. 2007Government Processes:
• Responsible for creating efficient processes and over-seeing the implementation across settings. • Responsible for creating new processes, implementing, and training all staff on policies and procedures in relation to specialty billing; including but not limited to, training management staff on governmental contracts and private sector policies. • Specialist in California, Washington, Montana, and Idaho government billing
Holiday InnGuest Services Manager
Jan. 2000 - Jan. 2004Responsible for auditing all receivables, managing all front office staff, coordinating system processes throughout building across all departments.
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