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Work Background
IllumioDirector of Field and Partner Marketing
Mar. 2023Barcelona, Catalonia, Spain
LuxyListMarketing Advisor
Nov. 2022Barcelona, Catalonia, Spain
Synack, Inc.Director, International Field & Partner Marketing
Aug. 2021 - Oct. 2022Munich, Bavaria, GermanyResponsible for development and implementation of all Field & Partner marketing functions, including Demand Generation, Localization & Translation, Product Marketing, Channel & Partnerships Marketing, and Marketing Operations for EMEA region.
• Developed process for MQL – SAL - SQL tracking on follow-up in region. Exceeded goal and led the company in
conversion and follow up rate. Built pipeline to $13mm (2x sales goal) in one year.
• Prepare, and manage quarterly, and annual budgets for region.
• Seamlessly converted from in-person to virtual events allowing for a continued success in region meeting MQL and pipeline goals.
• Set, monitor, and report on goals and results, including full-funnel metrics that align to the Sales targets, digital strategy metrics, campaign ROI, and customer engagement metrics.
• Launched Global Partner Program, onboarded 12 partners in 2021.
• Collaborate with peers across organization to create innovative, efficient and high-performing campaigns and programs
• Increase brand awareness and thought leadership reputation in region
Synack, Inc.Head of EMEA Marketing
Jan. 2019 - Aug. 2021Munich, Bavaria, Germany
Glasswing MarketingIndependent Business Owner
Aug. 2017Munich Area, GermanyI am an experienced marketing and event planning professional with global program and IPO transition. I have experience working with start-ups, small/medium businesses, and Fortune 100 organizations. I am currently residing in Munich, Germany and am available for programs originating in the US and EMEA.
Self-employedTaking a personal leave of absence to travel with my family
Aug. 2016 - Aug. 2017Traveled through Western Europe, Morocco, South East Asia, US, Mexico, and Cuba
Twilio Inc.Director Event Marketing
Sep. 2014 - Jul. 2016San Francisco, CADevelop strategy and execution plan for Twilio branded events, industry events, and developer programs
- Manage team of Event Marketing Managers and budget of $4MM +
- Manage company activities leading up to and on day of IPO at New York Stock Exchange
- Research and qualify events for Twilio, including conferences, tradeshows, hackathons, meetups, workshops and seminars. - Plan strategy and execution Twilio-hosted events, such as SIGNAL, Twilio's developer conference, roadshows, and other Twilio branded programs.
- Work with Sales to identify events that address key solution areas and current customer needs.
- Work with Marketing Automation and Sales Development teams to manage and follow up with event leads.
- Work with Channel Marketing to include partners in relevant events. Drive leads to partners as well as support partners at their events.
- Work with PR to research and coordinate speaking opportunities.
- Work with Community team to promote events, generate content, and engage with attendees.
Veeva SystemsDirector, Event Marketing for North America
Apr. 2014 - Sep. 2014Develop, manage, and execute major external and internal corporate events in North America. Provide best practices for event marketing globally.
Responsibilities include:
• Lead, and manage event strategy, and execution delivery for North American events targeting new business, customers, and partners
• Evaluate, and report on industry best practices to support innovative, and “fresh” approaches/ideas for corporate marketing events
• Plan, and deliver Veeva events and joint partner marketing programs
• Plan, and execute high quality executive programs designed to provide Veeva executives with effective opportunities to discuss Veeva’s strategic value with life science industry CxOs
• Ensure consistent, on brand messaging at events, and contribute to event theme creation, and key message development • Define, and refine objectives, metrics, and performance targets to improve business results, drive efficiency, impact, and relevance
• Build a world-class speakers bureau to raise visibility, awareness, and drive thought leadership
Dolby LaboratoriesEvent Marketing Director (Consultant)
Aug. 2013 - Jan. 2014San Francisco, CAConsultant role responsible for defining the Dolby event, trade show, and film festival strategy.
Core Responsibilities include:
• Strategic alignment of business objectives with experiential marketing activities; • Development of event strategy and investment of $4.5MM
• Create and track key standardized metrics to consistently measure the success of all events and trade shows
Yahoo!Sr. Manager Global Integrated Marketing
Sep. 2012 - May. 2013Responsible for global marketing outreach to EMEA and APAC
• Provide global view of what is happening in markets for product and marketing teams
• Lead communication efforts between the marketing organization in US and the teams in local markets
• Identify and present best in class marketing initiatives that are occurring in APAC/EMEA to Americas and identify thought leadership on how to execute locally
• Identify and present best in class marketing initiatives that are in Americas and applicable for APAC/EMEA and identify thought leadership on how to execute globally
Yahoo!Senior Manager Global Business Operations
Nov. 2009 - Sep. 2012• Responsible for global business operations for CMO office
• Support CMO in monthly reporting, quarterly, half year, and annual planning (including budget, head count, and program planning)
• Global point of contact to ensure Corporate program visibility into EMEA, APAC, Americas, and Emerging Markets
• Develop processes and procedures for engagement with corporate marketing functions
• Manage and maintain overall marketing plan and subsequent monthly status report for CMO organization
• Program management for global programs including Olympics, Y! omg launch in EU4, Y! Facebook pages
• Facilitate adoption of messaging, collateral, best practices, etc. across all regions
Sun MicrosystemsGroup Manager, Marketing Communications
Oct. 2008 - May. 2010- Responsible for designing, implementing, and keeping current company standards for brand, marketing communications processes, guidelines, tools, and resources --Manage team of designers, marcom managers, editors, and writers
--Manage collateral architecture, rules of engagement, processes, brand guidelines, infrastructure, measurements, and roles and responsibilities for managing and delivering marketing materials
--Manage centralized repository for collateral source files, print on demand process for completed marcom projects, and a Web first model for delivery of marketing materials
--Manage Graphic Design and Writers Commodities, Agencies, and Contractors --Allocate, manage, and track $5.8MM marcom budget
Sun MicrosystemsGroup Manager, Event Operations
Mar. 2005 - Oct. 2008Responsible for Sun branded event strategy and development of the Sun branded events team.
-- Manage team of event strategy, logistic, production, marketing, and operations managers -- Drive the event production strategy (online and live)
-- Work with BU leads, Director of Global Events, and VP of Marketing to determine corporate event strategy and planning.
-- Built standardized event metric plan for all corporate supported events by audience
-- Manage event operating budget of $13+ million
-- Reduced operating costs by 11% in first two quarters managing team -- Developed College and High School Program for JavaOne and CommunityOne Conferences
-- Build and maintain the internal Global Event Marketing Portal
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