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Work Background
Kinship Coffee CooperativeSocial Media Marketing Manager
Jan. 2023 - Mar. 2023New York, New York, United States· Created an integrated marketing plan for three stores based on a calendar, including community outreach, retail distribution, and social media actions resulting in an overall average 40% increase in sales.
· Conceptualized the editorial calendar, creative direction, and content creation, which achieved a growth of 170 new followers in one month with organic posts.
· Built a content strategy, including hashtag planning, and scheduling for IG resulting in 40% of accounts engaged, and 6000+ accounts reached with reels.
We are EireneBrand Strategist
Sep. 2022Personal project which I have been dedicating my time and effort and has allowed me to put all my acquired knowledge and skills to practical use. Through this project, I have been able to delve deeper into the industry and gain a more comprehensive understanding of its workings. Moreover, I have been honing my existing skills and acquiring new ones, which has been an incredibly enriching experience. From conducting extensive research to implementing innovative ideas, this project has allowed me to apply my capabilities in a meaningful way, while also facilitating my growth as a professional.
Invertir en MadridMarketing and Brand Strategy Advisor
Jan. 2018 - Mar. 2020· Helped open a new line of business focused on real estate services for international clients in Madrid under the DFLAT Madrid umbrella
· Defined the general marketing strategy for B2C clients by delivering market intelligence and research focused on the international market for target customers
· Consistent coordinating with the team to develop actions according to the company's goals
· Built brand awareness among the sector by applying a strategic branding plan
· Successful email marketing automation campaigns for current and new clients with Active Campaign
· Designed the new website
· Built and maintained a relationship with the team
· Coordinating with the team and contractors to guide and supervise the marketing actions according to the company’s goals
DFLAT Madrid Accommodation ServicesBrand Marketing Manager
May. 2017 - Mar. 2020Madrid Area, Spain· Provided strategic direction, planning, and project governance for a local lodging agency that supported an international market growing across 10 countries between Europe and Latin America through B2B and B2C multi-channel strategies.
· Designed, created, and delivered consistently compelling marketing campaigns, which increased efficiency by growing the website traffic from 1,500 to 13,000 monthly visitors in a year and a 20% increase in customer retention.
· Reporting and accurately following up on project status according to calendars, and frameworks to the CEO and founding partners, stakeholders, and coworkers, encompassing budget estimation, resources, and action plans.
· Guided a new general marketing strategy for the different areas and business units (B2B and B2C) of the company by conducting market research which contributed to the monthly growth of the company between 2018 and 2020.
· Established the marketing department's tasks and procedures implementing new tactics based on the company’s previous actions and implemented them into a new market in English into 6 new regions.
· Coordinated consistently with the 4 business unit teams to develop actions according to their goals in the company's business plan.
· Improved the brand reputation and messaging across former, current, and new stakeholders by establishing brand guidelines including, tone of voice, crisis management, and visual identity.
ServantripDigital Marketing Specialist
Mar. 2015 - Apr. 2017Madrid Area, SpainPromoted into four challenging roles:
· Business developer team leader for Latin America - Led a 4 people team dedicated to finding and engaging local professionals for countries in Latin America driving the team to become the number 1 team in performance closing 20 deals a month per person.
- Organized and planned the team's tasks and managed the communications quality control reaching at least 120 professionals a month per person. · Acquisitions Marketing Specialist - Planned and managed the overall Google Ads campaigns for 75 countries in Spanish, English, French, Italian, Russian, and Chinese for B2B and B2C audiences.
- Performed keywords research for each market and language and delivered strategic ads according to each country obtaining a 6% engagement rate and a 1,2% Conversion rate. - Supervised and maintained an efficient relationship with a team of 2 digital specialists and 6 business developers to ensure correct ads interpretation · Marketing and Product Design Specialist - Coordinated with the IT and Operations teams to develop the app prototype, and provided brand guidance and feedback in the creation of landing pages to improve the frontend design for the website and blog.
- Supported an effective collaborative relationship with the Content Marketing Specialist to maintain brand guidance for social content, and B2C email marketing campaigns. · Strategic Alliance Specialist - Conceptualized successful B2B email campaigns for Travel Agents and Travel Services providers for 75 countries using Active Campaign and Mailchimp.
- Helped build a database of more than 25,000 travel agents and travel services professionals in the different targeted areas of services. - Supervised and maintained an efficient relationship with teams of other 3 to 6 digital specialists assigned to each region
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