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Work Background
EdgioDirector, Digital Marketing & Design
Mar. 2022Established a best-in-class demand gen engine to drive aggressive growth targets in two separate markets: content delivery networks and cyber security for web applications at the edge for enterprise customers. Responsible for SEO/SEM, reporting, demand, customer marketing, social, PR, ABM, and digital/web. Implemented project management software for Marketing org. KEY ACHIEVEMENTS
- Increased website conversions by 30% and time on site by 22%
- Created over 16 multi-touch digital campaigns that contributed 40% of new customer meetings
- Grew SEO traffic by 33% and SEM CTR by 51% delivering a 42% increase in digital lead creation
Identity Digital Inc.Sr. UI/UX Designer
Jan. 2018 - Mar. 2022Bellevue, Washington, United StatesDirected creative, UX, product, and marketing design for all Identity Digital brands. Developed marketing strategies to enhance brand awareness, demand generation, user engagement, and customer retention. Built personas and developed value proposition and brand positioning frameworks. Managed agency partners for website development/design, digital advertising, event and print assets, videos, and more. Collaborated with CEO, CMO, CTO, and other executives on customer, investor, and board decks. Responsible for the management and maintenance of all corporate web properties. KEY ACHIEVEMENTS
- Led the rebrand, product redesign, and GTM of BL.INK SaaS short link platform
- Drove 46% increase in free to paid conversion by building automated, behavior-based nurture sequences and in-platform experiences - Developed and led focus groups and leveraged key learnings for product enhancements and prospect messaging
Donuts Inc.UI/UX Designer
Jan. 2017 - Jan. 2018Bellevue, Washington
University of WashingtonWeb Developer/ Designer
Jul. 2015 - Jan. 2017Seattle, Washington, United StatesResponsible for the design and development of a high-traffic, information-dense website for prospective students. Implemented a new user testing framework and cadence which informed a sitewide restructuring of the navigation and website information architecture. KEY ACHIEVEMENTS
- Implemented a site-wide information architecture redesign leading to a significant improvement in ease of navigation and advisor use experience
- Led in-person and online user testing sessions which informed sitewide enhancements
ZumiezFront End Developer
Oct. 2013 - Mar. 2015Lynnwood, Washington, United StatesCutting-edge apparel and gear for skateboarding, snowboarding, and surf lifestyles; AR $879M, 8,900 employees.
Responsible for ideating and implementing front-end website design improvements, seasonal experiences, product launches, sales, contests, and more. Worked closely with the online merchandising and marketing leads to ensure timely, impactful, and successful campaigns.
ZumiezSenior Web Producer
Aug. 2011 - Oct. 2013Lynnwood, Washington, United StatesLed a team of creatives developing impactful web and marketing initiatives consisting of landing pages, emails, ads, website updates, product promotions, fit guides, lookbooks, product launches, A/B testing, and contests. Worked closely with merchandisers and marketers to ensure digital advertising and SEO performance. Built out an organizational framework for ease of task/project management, approvals, and communication. KEY ACHIEVEMENTS
- Helped grow online demand leading to Zumiez’s first $1MM sales day
- Delivered projects that supported 2014 26% YOY increase in sales and a 110% YOY increase on Cyber Mondays
- Managed the brand development and launch of the Zumiez Outlet
- Implemented the first A/B testing program on Zumiez.com using Adobe Target
Andrea Lee Jordan CreativeWordpress Designer & Developer
Mar. 2011 - Sep. 2011Seattle, WADesigned and developed custom WordPress sites for agency clients. Web Design & Development, WordPress Consulting, WordPress Design & Development, PHP, JQuery, HTML, CSS, UX, Project Management. KEY ACHIEVEMENTS
- Built custom themes for e-commerce sites to meet their revenue goals
- Collaborated with agency designers on design implementation and testing to deliver greatest outcomes
Dumb EyesWeb Development Intern
Dec. 2010 - Mar. 2011Seattle, Washington, United StatesWordpress Theme Development, PHP, JQuery, HTML, CSS Developed custom Wordpress sites for agency clients.
Green TortoiseBookkeeper
Oct. 2007 - Feb. 2011Seattle, Washington, United StatesResponsible for all accounts payable, payroll, and tax preparations.
Norwegian Cruise LineGroup Services Coordinator & Assistant Front Office Manager
Mar. 2005 - Aug. 2007Management, training and scheduling of 12-15 person team of front office staff. Handled escalated guest complaints. Established processes for efficient handling of guest concerns. Managed all on ship private events such as weddings and parties.
American Orient ExpressPurser
Mar. 2004 - Nov. 2004Responsible for the flow of information, concerns, requests, scheduling, and emergencies response between the passengers, crew and corporate offices. QuickBooks database of all finances for the train during each weeklong trip, including accounts payable, payroll preparations and passenger accounts.
DeNoise Studios LLCAssociate Business Developer
Dec. 2001 - Apr. 2003Emeryville, CAOutbound Marketing and Project Management. Responsible for all customer interaction from first contact through all aspects of project completion. Maintained a dialogue with the manufacturers as well as within the DeNoise.com studio to ensure product quality and timeliness. Oversight of all replication projects from beginning to end.
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