Self EmployedDigital Nomad
Oct. 2017Built and scaled high‑performing WordPress/WooCommerce sites end‑to‑end, improving conversion and Core Web Vitals via clean architecture and targeted performance tuning. Shipped custom child themes; extended functionality with ACF, WPForms, Elementor/Divi, and REST API integrations to accelerate delivery without sacrificing code quality. Automated critical workflows (orders, emails, CRM, Sheets, marketing) using Uncanny Automator and native hooks, reducing ops overhead and time‑to‑launch. No‑code expertise: Leveraged stacks like Zapier/Make, Webflow/Framer, Airtable/Notion, Elementor/WPForms to prototype, automate, and ship faster in line with growing market demand. Drove measurable SEO growth with technical SEO and structured data; implemented GA/GTM tracking for data‑driven iteration across funnels and checkout. Optimized speed, security, and reliability with WP Rocket/W3TC, CDN, and hardening via Wordfence/iThemes; enforced rigorous updates, backups, and monitoring. Led migrations and deployments across dev/staging/prod, de‑risking releases with checklists, rollbacks, and observability to protect revenue and uptime. Collaborated with stakeholders to translate business goals into UX flows (forms, checkout, funnels) that lift engagement and reduce friction. Communicated results with clear metrics and outcomes, aligning bullets to recruiter best practices and scanability. Troubleshooting: Resolved complex WP/Woo issues across app, plugin, theme, and DNS layers using structured triage (repro, staging isolation, logs/APM, WP_DEBUG). Mail & server config: Ensured deliverability and secure, high‑performance hosting via SPF/DKIM/DMARC, SMTP relays, and DNS; tuned Apache, PHP‑FPM, and caching; hardened WP with least‑privilege, rate limiting, backups, and monitoring. AI‑driven delivery: Embedded AI across coding, SEO/content, chatbots, and analytics to accelerate build/test/release, personalize UX, and automate support with modern WP plugins and tooling.