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Work Background
ClearSaleInternational Marketing Manager
Apr. 2024São Paulo, Brasil- Manage the LATAM Marketing team;
- Develop and execute the complete annual strategic Marketing plan for LATAM (Mexico, Argentina and Colombia) and ROW (United States and Canada);
- Branding: Create strategies to increase brand awareness in the international market, understanding the challenges and specificities of each region;
- Content and PR: Develop deep knowledge with the teams of all products and solutions in order to map personas and their needs and develop organic strategies for attracting leads (Blog posts, rich materials and SEO);
- Identify opportunities with the press to expand strategic institutional and product messages;
- Performance / Media: Constantly and effectively develop the demand generation process from the arrival of leads to the conclusion of the business opportunity, engaging each of the teams involved in the process for successful billing;
- Optimize campaigns and paid media channels for greater performance and generation of opportunities for medium and large accounts, mainly;
- Develop strong connections and relationships with the commercial team and support teams;
- Build campaigns that are aligned with the positioning strategies of the company's offers;
- Events: Organize the company's presence at the main international market fairs, in addition to its own events with the aim of creating relationships, enchantment and generating business opportunities;
- Analysis of competition based on their positions in campaigns and social networks;
- Map marketing needs and strategies for each account profile;
- Responsible for generating MRR (new monthly recurring revenue) from marketing channels;
- Analytical vision for measuring results and impacts directly related to the Business;
- Manage, design strategies and measure results with partner agencies for media performance and demand generation, content and PR;
- Manage the area's complete budget and measure theROI;
- Reports and presentations of strategies and results to the board;
Certsys Manager of Marketing & Communications
Jul. 2022 - Apr. 2024São Paulo, BrasilResponsible for managing the P&L of the area and the entire marketing team; Create and manage the marketing plan (B2B) with the company's leadership team;
Ensure the development and execution of marketing and internal communication actions, according with the company's business plan; Lead marketing projects connected with the brand positioning and that reinforce the experience and experience of the pillars of branding; Provide a view of the area in the short, medium and long term team execution perspective;
Follow market trends, checking the availability of new media and technologies, suggesting innovations together with the R&D and strategic areas of the company; Pipeline generation, monitoring and executing actions with the Sales team; Development of strategies and communication approach with the sales team for each front of the company; Lead research into new segments (or penetration of current segments) together with the sales team;
Knowledge to create when necessary and lead social media fronts, digital campaigns, conversions, leads qualification and brand awareness; Manage Branding and all planning and elaboration of campaigns, look books, and brand actions; Manage the production of brand image and content, supplying branding and commercial needs; Manage the entire content team in strategic brand communication such as collection launches, product line launches and brand projects; Enhance the Marketing area in the organization;
Responsible for the results of Internal Communication and Marketing activities, strategically exercising the planning, control and general supervision of activities, aiming to optimize results for customers and stakeholders; Positioning the Marketing area as a more strategic support area for the company's operating pillars (portfolio, arguments, organization) and customer relationships (communication in general).
GlobantMarketing & Communications Lead for Brazil at Globant
Aug. 2020 - Jul. 2022Brasil• Provide support and assistance to the senior team in planning, developing, producing, and delivering marketing and communications materials.
• Work with internal teams to implement social media or content campaigns adapted for the Brazilian market.
• Work on a daily basis with the PR team and PR agency: dealing with enquiries from the public, the press, and related organizations.
• Manage development, production, and distribution of promotional and collateral materials.
• Coordinate with designers and use tools to send emails, newsletters and campaigns.
• Create written materials including some marketing, PR, social media and sales messaging.
• Be responsible for ensuring accuracy on information and proofreading targeted to the Brazil market.
• Events and Programs: help find venues, serve as liaison with vendors, assist with managing on-site production and help with overall coordination activities.
• Assist with preparing event or project budgets and provide periodic progress reports for each initiative.
• Propose new ideas to improve the event planning and implementation process.
• Partner with digital marketing and content teams to create messaging that enhances lead generation. Design & execute client engagement workflows to produce 1:1 meetings for the account teams.
• Track and manage lead flow to maximize sales conversion rates.
• Work with CRM (Salesforce), marketing automation, and other marketing tools. Maintain and update databases, including mailing lists
• Create and maintain metrics reports on marketing activities, effectiveness, and business impact.
Grupo RaízesAnalista de marketing sênior
Sep. 2018 - Aug. 2020São Paulo, São PauloResponsible for the development project of brand positioning and commercial partnerships with a focus on:
- Management of products and services;
- B2B communication strategies;
- New business;
- Digital media;
- Branding;
- Prospecting events;
- Content management;
- Operational management;
- Competitive Intelligence and Market Studies;
- Innovation and Trends;
Lotus Global MarketingCoordenador de Trade Marketing
Jul. 2017 - Jan. 2018São Paulo, São PauloI coordinated the department during another employee's leave, working on the following fronts:
- Trade marketing;
- Digital marketing and campaigns with influencers;
- Press office;
- Management of social networks and Youtube;
- Institutional material to present new brands / licenses;
- Market research;
- CRM management and relationship with strategic partners;
Ciranda Cultural Editora e DistribuidoraCoordenador de marketing
Mar. 2015 - Mar. 2017Barueri, São PauloResponsible for the publisher's marketing department and team leader, I had the opportunity to manage the sector, working directly with:
- Development and management of the sector's strategic planning;
- Launch and dissemination of products in online and offline media for individuals and companies;
- Management of e-commerce, institutional website, blog, search tools, hotsite, social networks, Analytics and advertising;
- Coordination of launch and pre-launch events with the press, influencers, media outlets, advisory services and mind-setters;
- Implementation of internal marketing campaigns and actions;
- Development of materials for multiple POS channels;
- Market studies, competitive intelligence, trend analysis and brand positioning.
Agenda PúblicaCoordenador de Comunicação e Marketing
May. 2014 - Mar. 2015São Paulo, São Paulo, BrazilResponsible for the institution's marketing and communication department (OSCIP), where I worked mainly with:
- Develop marketing planning focused on professionals from the public sector and professionals in the field of corporate sustainability;
- Work with the development of promotional materials and actions (online and offline) aimed at sales growth and institutional image building;
- Search for innovative initiatives that help in communicating value to the respective publics of the organization;
- Produce and organize market intelligence information to guide the development of marketing actions;
- Understand the needs of internal and external customers, in addition to translating them into actions that contribute to the organization.
Nepos - Sistemas de Controle e Automação em Estacionamento e Tráfego LtdaAnalista de marketing
Aug. 2011 - Mar. 2013São Paulo, São Paulo, BrazilAs the only employee in the area, I was responsible for all the department's duties:
- Strategic marketing;
- Digital marketing;
- Sales marketing;
- Communication and market research;
- Events (Production, Organization, Implementation);
- Brand positioning and branding;
- Design and elaboration of printed and online material;
- Contact with agency, supplier, client.
Instituto Universal BrasileiroAssistente de marketing
Jan. 2010 - Aug. 2011São Paulo, São Paulo, BrazilResponsible for a team of four employees.
- Strategic marketing;
- Digital marketing;
- Sales marketing;
- Responsible for the company's internal and external communication;
- Market study focusing on launching new products;
- Elaboration of briefing;
- Negotiation of advertisements in targeted channels;
- Budget analysis and projection;
- Brand positioning and branding;
- Planning of online and offline campaigns;
- Contact with agency, supplier, client.
Santander BrasilTrainee
Mar. 2008 - Sep. 2009São Paulo, São Paulo, BrazilKnowledge Management in Sustainable Development, being responsible for sustainability portals and monitoring their metrics.
- Digital marketing;
- Endomarketing;
- Competitive intelligence and competition analysis;
- Market research;
- Events (Production, Organization, Implementation);
- Brand positioning and branding;
- Analysis of indicators (Analytics, Webtrends, SEO, SEM);
- Management and taxonomy of board documents.
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