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Work Background
Assistant Vice President, Talent Branding & Capability
Etiqa Insurance and TakafulAssistant Vice President, Talent Branding & Capability
Sep. 2025Federal Territory of Kuala Lumpur, Malaysia
Talent Strategy & Operations
MR DIY InternationalTalent Strategy & Operations
Jul. 2024 - Sep. 2025Selangor, Malaysia• Reporting directly to CEO, pioneered the HR function as the first HR hire in MR.DIY International, establishing the foundational structure for the organisation covering Talent Acquisition, HRBP, and L&D. • Co-designed the Accelerated Development Program (ADP) for senior leaders together with the Group CEO, aligning leadership development to business strategy. • Developed key people frameworks - Individual Development Plan (IDP), Mentor-Mentee Guide, Shadowing Program, and Coaching Framework, all built from scratch • Successfully hired and closed four critical roles in one quarter (three senior hires) despite being new to Talent Acquisition
Corporate Project
Del Monte PhilippinesCorporate Project
Sep. 2023 - Nov. 2023Metro Manila• Conducted data analysis of 40,000 customers with 125,000 rows of data on Shopee & Lazada to identify "High Potential Shoppers" for Del Monte to target for their Kitchenomics platform • Developed a data acquisition strategy through a marketing campaign to increase their Kitchenomics FB Group membership through Shopee & Lazada by 12,500 members. • Succesfully launched the campaign within 1 week and exceeded the target by 20% on the first day of the campaign.
MBA Summer Associate - People Advisory Services (PAS)
Ernst & Young Global Consulting ServicesMBA Summer Associate - People Advisory Services (PAS)
Jun. 2023 - Aug. 2023Malaysia• Worked on the Future Skills Framework Project to map roles and skills for the Financial Services industry in Malaysia which will help in the industry's organisational planning, career roadmap development as well as learning and development. • Supported the team by extracting, cleaning, identifying and defining 570 roles and more than 1000 skills and proficiency levels obtained from various sources like Singapore Future Skills, Onet, Linkedin and many more.
Corporate Project
Phu Hung Life InsuranceCorporate Project
Jan. 2023 - Apr. 2023Ho Chi Minh City, Vietnam• Conducted a culture assessment in order to create an action plan for the management to improve their company culture in readiness for further growth and scale of the organization. • Conducted 2 focus groups and a company-wide cultural perception survey as well as statistical analysis to better understand the current state of the organizations culture. • Developed and provided a SML implementation strategy to the CEO of Phu Hung Life Insurance to improve their organization culture.
Learning Experience Specialist
RHB Banking GroupLearning Experience Specialist
Jun. 2021 - Jun. 2022• Managed a group-wide initiative to upskill 600 tech employees to create a new skills baseline for tech talents in the organization • Developing in-house e-learning content for RHB Collection Agents training to minimize training cost of collection training • Evaluate multiple LXP, e-learning content providers, vendors for RHB Group learning & development purposes • Created a development programme to maximise usage of free Coursera licenses within the group. • Assisted in setting up a new Digital Academy to focus on preparing talents within RHB to embrace digitalization and technology
Talent Development Specialist
AxiataTalent Development Specialist
Apr. 2017 - Jun. 2021Kuala Lumpur, Malaysia• Produced a people analytics report on Diversity & Inclusion in Axiata to improve women in leadership within the organization • Created the Axiata Foundation Policy & Limit of Authority which includes many areas like Business Planning, Accounting & Finance, Human Resource, Legal, Procurement, etc to guide the organization's day-to-day operations and activities. • Conducted analysis of over 3000 application data using Google Data Studio to improve marketing of AYTP • Revamped and digitalized the selection process, to improve the number of applications from 400 to 2000 candidates, improved experience and reduce manpower resources from 4 to 1 whilst maintaining quality selection of candidates • Led the new campus recruitment programme where we engaged 800 students across 17 universities with 25% successful application rate for AYTP • Led the planning, development and training of staff in SMART Cambodia to run and execute the SMART Edu University Student Development Programme (USDP) 2018 & 2019. • Lead the planning and execution of educational modules from workshop design, delivery, logistics, assessments and evaluation as well as support content design and delivery for various Axiata Young Talent Programmes
Business Development Manager
GoSTEMBusiness Development Manager
Oct. 2016 - Mar. 2017Kuala Lumpur, Malaysia• Developed the company’s first product and obtained strategic partnership with various organizations like Google, Microsoft, Planetarium Negara for the company to operationalize the product and obtain business worth RM225,000 within 6 months of operations, impacting 4600 students
Perdana Fellow
Prime Minister's OfficePerdana Fellow
Jun. 2016 - Nov. 2016PutrajayaShadowing YB Senator Datuk Paul Low and assist the Ministry in all efforts related to Integrity, Good Governance and Human Rights. Manage the various projects under the ministry including: - Analysis on impact of direct tender for projects based on the National Audit Report from 2011- 2015 - Managing meetings, action items, timeline, etc for Alternate to Detention project - Wrote reports for attended conferences
Axiata Young CEO Development Programme Participant
AxiataAxiata Young CEO Development Programme Participant
Jan. 2016 - Dec. 2018• Awarded Top 10 Axiata Leadership Award of Cohort 1 - Overall Program • Worked on a tech startup known as SportsConnect • Consulted and executed a National Tourism Project for the Melaka State Government in order to spur a new growth sector in Melaka Tourism. Programme was adopted by the state government and launched in World Travel Fair 2017. • Led a sales team of 9 that obtained 26 merchants and 164 users in an on-the-ground merchant and user acquisition exercise in Sarawak, within less than 12 hours • Led a team of 19 people that worked for 3 months and delivered a Go-to-market strategy for Boost, an e-wallet company in Malaysia to enter the Thailand market.
Committee Member
National Consultative Committee on Political Funding (JKNMPP)Committee Member
Aug. 2015 - Sep. 2016The Malaysian Policy in regards to politics and elections has not been upgraded ever since the country has gained its independence. Hence the government has created a committee to look into the reform of these policies in ensuring the continued relevance, integrity, transparency and good governance of policies related to political financing. This committee of 20 leaders, chaired by Datuk Paul Low, Minister in Prime Ministers Office looks into the issues regarding political financing in Malaysia and provide consultation on its reforms to the Prime Minister and his Cabinet of Ministers. The full report on the 32 recommendations can be read here: http://transparency.org.my/filemanager/files/shares/LAPORAN-JKNMPP-ENGLISH.pdf
Founder
Youth For IntegrityFounder
Mar. 2015 - Mar. 2017The Youth For Integrity Initiative looks into creating awareness and instill integrity, transparency and good governance among youths in Malaysia through many programs, events and activities related to it. In charge of recruiting students from Private Institutes of Higher Learning (IHL) into joining, collaborating or working with the Youth For Integrity Initiative and its programs. Also act as an advisor to the inititative to ensure that all programs are catered to students wants and needs.
MaGIC - Stanford Go2Market Program
Stanford University Graduate School of BusinessMaGIC - Stanford Go2Market Program
Mar. 2015 - Mar. 2015Successfully admitted to and participated in program for innovators and entrepreneurs. Taught by Stanford MBA faculty, the program covered topics including business model & strategy, management, financial reporting and budgeting, pricing, market research and design thinking. Worked closely with talented cohort of ASEAN innovators representing industries including education, transportation, technology and health care. The program ended with a pitching session to business leaders and Stanford alumni
Intern - Group IT Strategy and Architecture
AxiataIntern - Group IT Strategy and Architecture
Aug. 2014 - Oct. 2014Kuala Lumpur, MalaysiaTo assist in tracking and managing projects under the Groups IT Strategy and Architecture Department. Coordinate teams to achieve project goals within given timeline.
IT Project Manager - Intern
PT XLSMART Telecom Sejahtera TbkIT Project Manager - Intern
Jun. 2014 - Aug. 2014Grha XL, Mega Kuningan City, South JakartaManage IT Projects in XL Axiata and ensure the completion of the projects given by using tools like Gantt Charts, Weekly reports and such. Following Project Management Methodologies as a guideline to complete each task.
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