Marc Lucato

Boutique Manager @TAG Heuer Switzerland

Sales & BizDevCustomer Service

Dear Mr. Lucato, In the past few months, TAG Heuer Switzerland has seen an overall increase in sales, particularly in our luxury watch segment. Our marketing campaigns have been successful in targeting a younger demographic, which has contributed to this growth. However, there is a slight decline in sales in our traditional customer base, which needs to be addressed. We are also seeing an increase in demand for our digital and smartwatch collections, indicating a shift in consumer preferences towards tech-integrated luxury watches. Our competitors are also investing heavily in this area. Therefore, it is recommended to increase our focus on developing and marketing our digital collections to stay competitive. Kind Regards.