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Work Background
ClearMarket | AutomotiveLead Product Designer
May. 2017 - Jun. 2023Pasadena, CAAs the Lead Product Designer at ClearMarket, I directed design strategy for our wholesale and customer-facing products to realize our brand vision. Collaborating closely with executives and engineers, I integrated design into strategic planning and product execution. My role cultivated innovation, focusing on aligning customer needs with business success through top-tier design solutions.
MobiistockCEO/Co-founder
Jun. 2014 - Jun. 2016Los Angeles, CaliforniaAs the CEO and Co-founder of Mobiistock, a tech startup in the mobile stock photography industry, I had the amazing opportunity to build the platform from the ground up. From conceptualizing and designing the marketplace to managing a dedicated team of engineers and collection photographers, every step was a labor of love. It was a thrilling journey in the fast-paced world of tech startups, filled with creativity, challenges, and the joy of witnessing our vision come to life. Being at the helm of Mobiistock taught me invaluable lessons about entrepreneurship, collaboration, and the transformative power of technology.
Novoa Studio LACreative Director
Mar. 2014 - May. 2017Greater Los Angeles AreaAs the Creative Director at Novoa Studio LA, I was instrumental in shaping the overall design and marketing strategy. My role entailed orchestrating captivating designs and effective marketing campaigns that embodied our brand's vision and connected with our target audience. Balancing creative innovation with strategic planning, I played a key role in driving our brand forward. Under my leadership, Novoa Studio LA consistently delivered quality work, carving a unique space in a competitive market landscape.
SituatioNormalLead Designer
Jan. 2014 - Feb. 2016Montclair, New JerseyAt SituationNormal, I held a dynamic role as the lead designer responsible for crafting the visual identity of Seton Hall University's SHU Athletics. From Seton Hall basketball to soccer and baseball, I had the privilege of designing a wide range of materials that captured the essence and excitement of each sport. My work spanned across various mediums, including digital TV, posters, billboards, and all collateral materials. It was a thrilling experience to create compelling and impactful designs that showcased the spirit and pride of Seton Hall's athletic program.
TeachmeoCEO/Co-founder
May. 2012 - Feb. 2016Los Angeles, CAAs the CEO and Co-founder of Teachmeo, I played a pivotal role in building a groundbreaking marketplace that disrupted the world of education. From conceptualizing and designing the platform to hiring key team members and recruiting talented teachers, I led the full lifecycle of Teachmeo's development. With a passion for education and a commitment to innovation, I created a seamless and user-friendly website that facilitated personalized one-on-one teaching experiences through live video. It was a rewarding experience to see Teachmeo grow and empower learners and educators worldwide.
Sundance VIP | Film Fest Party ListCo-Owner
Nov. 2010 - Jan. 2016Los Angeles, California, United StatesAs the co-owner of SundanceVIP and Film Fest Party List, we created an exceptional experience for attendees by providing a curated list to the most coveted parties, premieres, and events at The Sundance and Slamdance Film Festivals in Park City, Utah. From concept to implementation, I oversaw all aspects of the app's operations, including from scratch design of web and mobile apps, marketing, team management, and securing partnerships. The successful sale of the first iteration of SundanceVIP in 2011 validated the value of our efforts and spearheaded Film Fest Party List, marking a significant achievement in delivering unforgettable experiences to guests at one of the world's most prestigious film festivals.
The Little Room StudioCreative Direction & Operations
Nov. 2009 - Dec. 2016Greater Los Angeles AreaSuccessfully managed design, production, and photography, handling everything from detailed photo shoots to curating aesthetic design elements. With my keen eye for detail and deep understanding of visual storytelling, I brought diverse narratives to life through powerful imagery, ensuring each project reflected our commitment to quality and artistic expression.
Pearl ParadiseCreative Director
Jun. 2005 - Jun. 2011Working at Pearl Paradise was an incredibly rewarding experience, where I had the opportunity to lead and work with a small design team and photography studio. Together, we created captivating designs, stunning product imagery, and a beautifully crafted website that showcased their exquisite jewelry collection. With a strong focus on user experience and interface design, we ensured that our designs not only visually impressed but also provided seamless and intuitive interactions for customers. It was a dynamic environment where attention to detail, artistic expression, and user-centric design principles were key drivers. Being part of this team allowed me to further develop my leadership skills while fostering a culture of innovation and excellence. Together, we successfully brought the brand's vision to life, creating exceptional design and photography that delighted customers and elevated the Pearl Paradise brand.
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