The New Media FirmLead Digital Strategist
Mar. 2015 - Sep. 2015• Develop client online advertising strategy for acquisition, persuasion, branding, and GOTV campaigns.
• Develop organic strategies to enhance the online efforts of our national, state, and local campaigns, organizations, and labor unions.
• Market The New Media Firm’s online advertising capabilities through writing of RFPs and representing the firm at conferences and events.
• Develop and strengthen internal management processes for the digital department.
• Train and manage junior staffers who execute online advertisement placement, optimization, tracking, and reporting.
• Implemented in-house real-time bidding through a programmatic demand side service provider.