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Work Background
The TAgendaFounder and Host
Jan. 2023United States
Voter Formation ProjectFounder and CEO
Jan. 2021Washington DC-Baltimore Area
ACRONYMSenior Director of Campaigns
Mar. 2019 - Mar. 2021Constructing innovative online voter registration and mobilization programs that meet unregistered communities where they are in order to drive measurement-based solutions for expanding the electorate.
Lockwood Strategy LabSenior Director of Campaigns
Mar. 2019 - Jan. 2021
FacebookClient Solutions Manager
Sep. 2015 - Mar. 2019Washington, DC
The New Media FirmLead Digital Strategist
Mar. 2015 - Sep. 2015• Develop client online advertising strategy for acquisition, persuasion, branding, and GOTV campaigns.
• Develop organic strategies to enhance the online efforts of our national, state, and local campaigns, organizations, and labor unions.
• Market The New Media Firm’s online advertising capabilities through writing of RFPs and representing the firm at conferences and events.
• Develop and strengthen internal management processes for the digital department.
• Train and manage junior staffers who execute online advertisement placement, optimization, tracking, and reporting.
• Implemented in-house real-time bidding through a programmatic demand side service provider.
The New Media FIrmDeputy Digital Director
Aug. 2014 - Mar. 2015Washington, DC• Develop client online advertising strategy for acquisition campaigns, persuasion campaigns, and GOTV camaigns
• Further the online efforts of our national, state, and local campaigns, organizations, and labor unions.
• Develop and strengthen internal management processes for the digital department
• Execute online advertisement placement and optimization
• Track and report online advertisement performance
Applyfit.comOwner and Writer
May. 2013 - Sep. 2015Washington D.C. Metro Area• Writes about the intersection of health, wellness and technology from the perspective of a busy, active professional in Washington DC. • Develops and implements social media strategies to grow the audience.
Beekeeper GroupAccount Manager
Apr. 2013 - Jun. 2014Washington D.C. Metro Area• Managed several client accounts in the non-profit, healthcare, education, and technology sectors to grow and manage their online presence through developing online strategies informed by data to achieve their goals.
• Wrote strategic content for client blogs, websites, and social media channels designed to achieve messaging goals determined by the client.
• Established, monitored, and managed online metrics reporting systems using various CRMs, Google Analytics, Facebook Insights and Twitter analytics.
Americans for Tax FairnessDeputy Digital Director
Oct. 2012 - Mar. 2013Washington DC• Monitored media clips daily to generate new content for the campaign’s two websites, www.americansfortaxfairness.org and www.atfactionfund.org, two Facebook accounts, and two Twitter accounts.
• Regularly updated and edited the campaign’s two websites with new content from our grassroots program and news media coverage about the campaign’s work and issues. • Tracked website and social media analytics.
• Drafted and sent action e-mails.
• Copyedited campaign publications, such as press releases, fact sheets, and press clip documents.
• Maintained coalition partner and participant groups and listservs.
NGP VANSales Coordinator
Apr. 2011 - Oct. 2012Washington D.C. Metro Area• Drafted and sent product information emails that serve as the initial contact for over 500 new NGP VAN clients ranging from school board candidates to top tier campaigns and principals at national organizations. • Provided daily research updates to nine Account Executives through the utilization of various online sources such as: www.FEC.gov, www.opensecrets.org, state-based filing software, national and local political blogs, Facebook, Twitter, and Google Alerts.
• Served as the Senior Coordinator to Director of Sales and Marketing and provided a wide range of project execution, both immediate and long-term, including but not limited to: supporting a company-wide overhaul of our internal order form system and procedure; aiding in major partnership roll-outs; and aiding event planning for professional events.
• Acted as the administrator for core CRM database used across seven departments and functioned as the primary source of support for a staff of over 70 people in the DC office.
• Managed and trained six interns and junior level administrative staff to interact with clients.
Women's Campaign ForumCommunications Fellow
Jan. 2011 - Apr. 2011Washington D.C. Metro Area• Managed the Women’s Campaign Fund’s Facebook page, Twitter page, and blog in order to produce a coordinated message that drew attention to specific women’s issues.
• Wrote and published articles about policy shifts pertaining to women and women candidates for WCF blog, Women and Politics.
• Drafted the Women’s Campaign Fund’s weekly news alert email, “Miss Representation,” and website.
Revolution MessagingSocial Media/Communications Intern
Sep. 2010 - Dec. 2010Washington D.C. Metro Area• Drafted SMS messages to send to United States Senate and United States House candidates’ contact lists.
• Assisted with SMS message strategy and utilized online platform to send over 20 SMS messages to over 500,000 contacts.
• Organized client lists and updated sent message reports.
• Tracked social media dialogue through Facebook, Twitter, and Google about clients and drafted reports for the CEO.
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