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Work Background
We Make WebsitesUX/UI Designer
Jul. 2021New York, United States
DasaProduct Designer
Dec. 2020 - Jul. 2021São Paulo, Brazil
Echos - Innovation LabStrategy and Product Designer
Nov. 2018 - Dec. 2020São PauloAs a Strategic designer, I had the opportunity to lead and participate in projects that tackled high-complexity problems at a variety of industries (Healthcare, Finances, Mobility), working with small studios and big corps.
With the Innovation Projects team, we helped these companies redefine their approaches, find new business opportunities and act on them. As a Product Designer, I worked on a series of digital products, from ideation all the way through UI/UX specification and shipping. I also took the role of Researcher in many projects, investigating, observing and talking to users and stakeholders both on and offline and facilitating workshops and sprints that allowed us to synthesize our discoveries.
FreelancingFreelance Industrial Designer
Aug. 2015 - Oct. 2017As a freelancing Industrial Designer, i had the opportunity to work in three different products: - Hoyo: a modular furniture that can alternate between sofa and bed. It became one of Meu Movel de Madeira's (a Brazilian furniture company) best-sellers and is often featured in their "Selected Products" section. This project brought me the opportunity of dealing directly with manufacturers and designing a mass-produced product. - Etto: I was asked by the same company, MMM, to design a year 2030-based furniture concept. As a conceptual product, it was an opportunity to work with less constraints and in a more imaginative way. - Makers Watches Trilogy: I was hired by an upcoming Accessories brand to design a series of three watches as a part of their first collection.
KubaCo-founder and Head of Design
Jan. 2015 - Mar. 2018Rio de Janeiro Area, BrazilKuba is a Brazilian manufacturer of sound equipment. Its goal is to create authentic tools for listening to music, with sound quality, comfort and style. As one of the co-founders, i was appointed Chief Creative Officer after the company's first investments round.
During my three years working for the company, I worked with every single aspect of Design. My responsabilities involved having the big picture view of the entire design process, from defining real user problems to tracking success metrics. It included researching (working cross-functionally to gather user data that generated insights), problem-solving (through the creating of prototypes and tests) and managing the implementation/shipping of every project. As a small startup, we also had the chance of directly monitoring the products` performance after its delivery. Through analytics data and direct contact with them, we worked non-stop to improve their experience.
Dimona Silk e MalhasService Design Consultant
Jan. 2015 - Aug. 2015Rebranding & Organizational Culture This project consisted in both Brand and Company Culture revision.
An extense research and mapping with all levels inside the company, conducted over three months, resulted in: - Rethinking services offered by the company and how they are offered to clients.
- Training & Development Program
- Brand Pillars (Vision/Mission/Values)
- Updated and improved Flow Chart
- Identification of new business opportunities (based on Trends Research)
- Re-branding (including logo and applications)
- Flagship Store design work done in partnership with Alan Rochlin and Marcela Setton.
IaffoCo-Founder and Product Designer
Jan. 2013 - Jun. 2014Rio de Janeiro Area, BrazilIaffo was a mobile platform to empower people and inspire creativity through T-shirt designs.
As one of the three founders and responsible for the entire Company when it came to Design, I was responsible for: - Research: field research, interviews, benchmarking and watching beta users testing the product in its different stages of development. - Branding: designing a visual system to be used by the company in presentations, social networks and the app itself. - User Experience (Landing Page and Android App): designing the visual assets and all User Interfaces inside the platform. That involved the creation journey of the shirts and the filling of forms by the clients` with their info (address, payment and shipping method) in a fast and natural way. - Strategy: thinking new features and ways the app could be improved. As one of the founders, I also had to pitch the company in events. On one of these opportunities, we were chosen as one of the Top 3 startups in Rio by Endeavour.
Dimona Silk e MalhasLead Designer
Apr. 2011 - Mar. 2013Rio de Janeiro Area, BrazilAs the company's first ever Designer after 30 years of activity, I was responsible for implementing a Design system to be used all across Dimona. That included all kinds of mediums (print, audiovisual, social networks).. My main functions included: - Graphics: create new illustrations and printing material for Dimona's own line of clothing and licensed partner brands (such as Rock in Rio, World Youth Journey, Porta dos Fundos). - Packaging: design new solutions for the way the company shipped and offered their products in-store. - Web Design: rethink the way Dimona offered its products and presented itself online.
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