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Work Background
Hometree In-House Copywriter
May. 2023 - Nov. 2024Greater London, England, United KingdomFor the London-based sustainable energy scale-up business, I developed a distinct company Tone of Voice, principles around compliance based language and spearheaded the deployment of multiple customer facing campaigns. As part of the team that led a company-wide rebrand, I worked closely with external agencies, developers, graphic designer and internal stakeholders. My copy innovations and insights have delivered increased customer conversion, retention and improved NPS scores.
Atomized StudiosDevelopment Assistant Producer
Jun. 2022 - Aug. 2022Greater London, England, United KingdomI was headhunted to become a part of the Atomized development team, where I contributed to the preproduction phase of a feature documentary centered around the NFT boom and Damien Hirst’s NFT project ‘The Currency’. Directed by the BAFTA award-winning filmmaker David Shulman, the documentary premiered in London in 2023. Within this role, I provided a wealth of story concepts, conducted comprehensive research and analysis, crafting provisional scripts that shaped the final documentary.
Robert Ossant CopywritingFreelance Writer
Mar. 2021London, England, United KingdomWith extensive experience writing about craft and embroidery, freelancing has enabled me to contribute to academic and industry contexts. I've written for the Fashion Studies Journal, provided academic essays for exhibition catalogues in major fashion events across Europe, spoken at the British Museum, reviewed student work for Parsons School of Design, and participated in events like The Embroidered Art Exhibition and The 2023 International Needlework Convention. Additionally, I've shared insights on leading arts podcasts and national radio shows. In the commercial realm, I've provided consulting and content creation services to high-fashion brands including Gucci, Saint Laurent, Alexander McQueen, and others. I've also collaborated with fashion e-commerce retailers like Mr Porter, Bloomingdales, and The Outnet to enhance the presentation of their latest collections.
Hand & LockCommunications Manager
Oct. 2013 - Aug. 2021London, United KingdomHand & Lock is a small embroidery atelier in central London offering bespoke embroidery services to fashion designers and the general public. The company also operates a host of courses and organises an annual embroidery competition that appeals to embroidery students at design schools around the world.
I have been tasked with managing all communications from the company by social media, print media, newsletter, brochure, leaflets and adverts. I also manage the website, the website analytics and the company’s adwords account. I contribute or manage all content generated for the company website and all new-stories written for the monthly newsletter.
Minty/Bit/StrongerDigital Content Editor
Aug. 2013 - Aug. 2015LondonMinty/Bit/Stronger was a punchy monthly online magazine covering news, culture, fashion, Interviews and more. Designed for the way people consume news in the 21st century it is optimised for mobile phones and tablets.
Planet IvyFreelance Contributor
May. 2013 - Jun. 2014London, United KingdomWrite news articles and comment in an upbeat intelligent way for the 19-24 year old audience. Using SEO and Wordress to maximise article exposure and relevance.
DMGTTravel Contributor
Jan. 2012 - Jun. 2013London, United KingdomI worked on the UK travel team contributing commercial content for Scotland, Wales, Ireland, Yorkshire and the Midlands.The section was the largest of any national newspapers and I worked with key accounts, agencies and direct advertisers to help keep it the market leader for domestic getaways.
ArchantSenior Media Executive
Aug. 2010 - Jan. 2012West KensingtonI developed and implemented new commercial feature ideas to help advertisers find new ways to communicate that are still in use by the company now and wrote reviews for the website and magazine
ReachMedia Executive
Feb. 2008 - Aug. 2010London, United KingdomAt the Daily Mirror, I worked to weekly deadlines on the two popular entertainment sections. I contributed editorial for advertising features and co-created feature layouts with the design team.
Robert Ossant Copywriting
Hometree
Greater London, England, United Kingdom
Atomized Studios
Greater London, England, United Kingdom
Hand & Lock
London, United Kingdom
Planet Ivy
London, United Kingdom
DMGT plc
London, United Kingdom
Archant
West Kensington
Reach
London, United Kingdom
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