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Work Background
MepalHead of Brand
Feb. 2024
wehkampDirector Marketing
Dec. 2021 - Jan. 2024Zwolle, Overijssel, Nederland
wehkampHead of Marketing
Apr. 2021 - Dec. 2021Zwolle, Overijssel, Nederland
wehkampHead of Journey
Jul. 2020 - Apr. 2021Zwolle, Overijssel, NederlandThe Journey team is part of the Marketing organization and is responsible for the entire journey from awareness, consideration, through conversion and creating loyal/returning customers. This team consists of campaign and journey managers, marketing media specialists, shop marketeers and content specialists.
WehkampLead Shopping Experience Content
Mar. 2017 - Jul. 2020Zwolle en omgeving, NederlandWehkamp is the Dutch online retailer for Fashion and Living in The Netherlands. Wehkamp has more than 2.7 mln loyal customers, more than 500k unique visitors per day and sends more than 10 million packages per year. As Lead Shopping Content I lead a team of ±25 talented individuals and I am responsible for:
- Shop marketing throughout all categories to optimize our customers’ shopping journey
- Manage and optimize our content marketing within our shop that reflects our overall marketing strategy - Content strategy that connects our commercial, marketing objectives and meets our customers’ needs - UX iterations on our content by testing, experimenting, designing and creating - Consumer generated content to inspire our customers In this role I work closely together with the CSO, CMO and Head of Product to drive trading on a daily basis, and set and work on our North Star. My team of content specialists, shop marketeers, copywriters and e-commerce specialists optimizes our customers’ journey every single day. The team works cross functionally with Product Owners, UX designers, Category managers, Marketing and the creative teams.
wehkampTeam Lead Redactie - Magazine
Nov. 2016 - Apr. 2017Zwolle, Overijssel, NederlandWehkamp ran an online magazine with lots of editoral inspiration, how to's, buying guides and collaborations with influencers. This to make shopping at wehkamp more fun, inspirational and engaging. A team of art-directors, social media experts, creatives, copywriters and stylists were working on this passionated. Over time integrated this type of content in our campaigns and in the journey.
MediaplanetManaging Director
Jul. 2015 - Oct. 2016Amsterdam Area, NetherlandsMediaplanet delivers content marketing campaigns together with 15 000+ clients globally and produces 1,000 themed campaigns each year. This within the content verticals; health, lifestyle, technology, business and cause in 11 languages. Since the start in Stockholm back in 2002, the company has grown with 15 offices across Europe and North America. In my role as MD I was responsible for the Netherlands.
MediaplanetContent & Production Manager
Dec. 2014 - Jun. 2015Amsterdam Area, Netherlands
MediaplanetProject Manager
Feb. 2014 - Nov. 2014Amsterdam Area, Netherlands
Crossroads GlobalHead of Marketing and Communications
Jul. 2012 - Jan. 2014Luxemburg, London U.K.
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