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Work Background
Havas LynxCreative Director
Aug. 2023New York, United States
Cheil North AmericaExecutive Creative Director
Sep. 2022 - Jul. 2023Dallas, Texas, United States
Ogilvy BrasilExecutive Creative Director
Oct. 2020 - Sep. 2022Sao Paulo, BrazilAs the Executive Creative Director of Ogilvy Brazil, my main role was to build a new creative mindset, improve and raise the bar of the social media and content ideas and deliveries, implementing different team set-up and create and lead 360 campaigns for brands such as Fanta, Coca Cola, Campari, Chás Leão and many others.
UNLOCKERSFounder & Unlocker
Jun. 2020born to unlock potentials for brands, companies and people. Investing in Startups such as:
Avalyo (changing AI interactions customers)
Clube Motors (the first car health plan, focused on maintenance at no cost to subscribers) Fósforo Content (production company focused on tailor made content for social media)
Ogilvy Social.Lab BelgiumGlobal Chief Creative Officer
May. 2018 - Oct. 2020Global creative leader at Ogilvy Social Lab operations across Brussels, London, Amsterdam, Paris and New York offices, providing a new creative mindset and leading global projects for brands such as Nespresso, Philips, Axe, Coca-Cola, Sennheiser, KFC, Tourism of Belgium, Ford, Fanta, Carrefour, Ikea, Amex, Deutsche Bank and Sprite at the moment.
EdelmanEVP Creative & Digital
Jan. 2018 - May. 2018São Paulo Area, BrazilCreative consultancy to build a better digital and social media team for the agency. Resulting in a world class team delivering high standard work in the pace the market needs.
Little GeorgeCo-founder, General Manager & EVP Executive Creative Director
Apr. 2016 - Jan. 2018Little George is the agency that i created from the scratch, to become the first agency focused in creativity without a definition of platform inside the Ketchum group. At Little George we are thinking about big ideas first, using data insights, to provide new ways to provoke our clients to be different and relevant in today constantly evolving market. I was managing a team of 40 persons including creatives, planners, digital performance area (social listening, B.I., Monitoring) as well a team of PR specialists. We were focused in create integrated work with purpose to promote the best experience for the clients audience and achieve all the campaign goals.
KetchumExecutive Creative Director International
May. 2014 - Jan. 2018InternationalBring multidisciplinary, multiplatform skills to creative challenges across the Ketchum network. As the agency’s first “roving” creative consultant, provide creative services where Ketchum do not have a dedicated creative team and where the agency need supplemental “big idea” creative support.
OneWG (former DDB agency)Creative Director
May. 2013 - May. 2014Florianópolis Area, BrazilWe transformed a local agency in the most creative agency in the South Brazil market in just a year. Thinking without definition of platform and focusing on the big idea.
Dim&CanzianCreative Director
Jun. 2012 - May. 2013São Paulo Area, Brazil
OgilvySENIOR COPYWRITER
Mar. 2010 - Jun. 2012
Super ProduçõesSENIOR COPYWRITER
Jan. 2007 - Sep. 2009Create ATL and BTL campaigns and brand activations for Nokia, Claro, NET, Lojas Renner, LG, Perdigão, Telecine, Blackberry and Sony.
Alta ComunicazioneSenior Copywriter
Jan. 2004 - Dec. 2006
Saga PublicidadeSenior Copywriter
Jan. 2002 - Jan. 2004
Energia Young & RubicamSENIOR COPYWRITER
Jan. 2000 - Jan. 2002
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