Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
Just Ask LizFractional C-Suite Pro
Jun. 2017As a fractional CEO, COO, CMO, and CRO, I provide comprehensive strategic leadership and executive expertise to a diverse portfolio of clients, driving growth, operational excellence, and financial stability. My responsibilities include: • Leading innovation and fostering growth-oriented business cultures
• Identifying and developing new revenue streams
• Enhancing operational efficiency and reducing costs
• Orchestrating successful branding campaigns and events
• Playing a key role in business acquisitions and negotiations
• Implementing high-yielding go-to-market strategies
• Managing logistics, import/export operations, and international sourcing
• Setting up and managing 3PL partnerships Key Achievements: • Maximized ROI on 8-figure client portfolios
• Exceeded quarterly revenue quotas by triple digits
• Achieved record-breaking increases in ROAS & AOV through strategic marketing
• Significantly decreased expenses via strategic alliances and operational efficiencies
• Implemented robust financial management systems, improving cash flow and profitability Core Competencies: • Strategic Leadership & Innovation
• Business Development & Revenue Generation
• Marketing Strategy & Brand Management
• Financial Planning & Analysis
• Operational Efficiency & Process Optimization
• Human Resources Management
• Business Acquisitions & Contract Negotiations
• Go-to-Market Strategy & Implementation
• Logistics & International Sourcing • 3PL Setup & Management I specialize in establishing and overseeing critical business functions: • Marketing: Comprehensive strategies, budget allocation, performance tracking
• Finance: Robust systems including budgeting, cash flow management, P&L oversight
• Human Resources: HR policies, talent acquisition, employee development
• Funding: Identifying and securing appropriate sources (VC, loans, grants) For a comprehensive portfolio of brands, companies, and projects I've managed, visit: www.elizabethmclead.com
CUMULUS MEDIAVP Integrated Sales & Marketing + Promotions
Apr. 2013 - Apr. 2017Led comprehensive revenue generation, event production, and audience growth initiatives through integrated marketing strategies. Served as a key liaison between Programming and Sales Departments, clients, and listeners. Key Responsibilities: ● Drove brand awareness through targeted messaging and promotional strategies
● Orchestrated 40+ diverse promotional events annually, managing budgets, staffing, and logistics
● Developed and implemented promotional social media and search engine marketing strategies
● Boosted sales through strategic lead generation and proactive customer relationship management
● Recruited and led high-performance marketing and execution teams
● Established strategic partnerships with entertainment venues and local charities
● Streamlined operations and oversaw product commercialization Notable Achievements: ● Exceeded quarterly revenue quotas by triple digits
● Significantly increased ROAS (Return on Ad Spend) and AOV (Average Order Value) through strategic marketing initiatives
● Optimized operational efficiency, reducing expenses through strategic alliances
● Successfully balanced client needs with listener experience in coordinating paid events and charity endeavors
Stroke Detection PlusDirector of Operations
Mar. 2011 - Apr. 2013Oversaw operations across 22 states, aligning daily workflows with business objectives and collaborating with functional leaders to drive organizational success. Key Responsibilities: ● Implemented new procedures and quality improvement initiatives in collaboration with functional leaders
● Developed and executed short-term and long-term corporate goals with senior management
● Defined and revised operational policies to optimize performance and efficiency
● Managed team performance through formalized training, coaching, and performance management
● Monitored budgets and resource allocation to maximize operational efficiency
● Analyzed customer feedback to identify areas for improvement and drive business success Notable Achievements: ● Successfully managed operations across a 22-state territory, ensuring consistent service quality and efficiency
● Implemented corrective actions that significantly improved overall quality of services
● Developed and optimized systems and procedures, enhancing operational performance
● Created and executed training programs that achieved team goals and improved skill sets
Harley-Davidson Motor CompanyDirector of Rider Services
May. 2007 - Mar. 2011Led innovative rider engagement programs and events, focusing on customer experience, safety, and sales conversion. Key Responsibilities: ● Established and managed the dealer Fleet Rental Program
● Guided prospective riders in selecting appropriate motorcycles based on their experience level
● Developed strategies to convert renters into buyers through education and memorable experiences
● Managed special events to enhance brand engagement and community involvement
● Designed and implemented targeted safety courses Notable Achievements: ● Created and executed the first-ever "Ride for a Cure" motorcycle event, uniting riders from 12 states for a charity ride at a NASCAR track, benefiting Susan G. Komen for the Cure
● Launched a groundbreaking women-focused rider safety course, breaking barriers and building confidence among female riders
● Successfully set up the dealer Fleet Rental Program, creating a new revenue stream and pathway to motorcycle ownership
● Increased conversion rates from rentals to purchases through strategic education and experience-based marketing
Intch is a Professional Networking App for the Future of WorkSee more people like Elizabeth on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
265253 people
16
Program Manager @ DISH Network
19
Marketing Creative Director
19
Founder @ Beagle
59099 people
19
Marketing Creative Director
15
Principal Consultant @ Marketing Endeavors Strategic Consulting
27
CEO @ Doxuama arts