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Work Background
ThinkTank Learning, IncVice President of Communications & Public Relations
Jan. 2013 - Jun. 2015San Jose, CaliforniaBuilt a communications, public, corporate, and government relations department from the ground up. Procured the necessary physical and employee resources to effectively execute all communications and public relations strategies.
• Created and implemented a strategic-communications plan for internal and external communications.
• Identified key media outlets and members of the media, while deepening and cultivating those relationships to maximize media coverage.
• Secured national news coverage for CEO on Bloomberg Television and in Bloomberg print media.
• Established protocols and procedures to maximize inside communications.
• Delivered speeches on behalf of the CEO in the United States and China.
• Wrote speeches, talking point, etc. for the CEO and elected officials.
• Delivered speeches on behalf of the CEO in the United States and China.
• Secured meetings for the CEO, investors, politicians, and community members with the Governor, Ambassadors, and various public officials.
• Represented the CEO on California Delegation trips to China.
• Spearheaded numerous community outreach programs and represented the CEO on corporate boards and associations.
• Led efforts within the organization to re-connect the company with its mission, vision, and overall strategy. Set goals and tracked performance based on data consolidated from several sources.
• Oversaw efforts to train management staff on program to create a climate of appreciation within the organization.
• Secured nearly $350K of community and philanthropic support from the surrounding community. Distributed funds to projects and initiatives based on financial need.
• Drafted a political contribution plan that successfully distributed nearly $100K in funds to local, state, and federal candidates on behalf of the organization.
Crimson West ConsultingOwner & Consultant
Jan. 2011Modesto, CaliforniaAct as trusted advisor and consultant to a variety of different businesses/clients. Advocate for standardization in business processes, develop strategic and effective communication tools that target specific audiences, and forge relationships with key business partners on their behalf.
• Strategically implement a communications and community outreach plan for a large waste management organization. Align their goals and objectives with the correct political and local community figures/influencers. • Collaborate with the largest energy efficient company in California. Set meetings with key decision-makers in the local community. Provide the client a platform to present its unique proposals. • Analyze local community leaders and businesses to determine the most effective plan of attack for the client. Increase revenue from contracts by nearly $4M. • Establish a community outreach plan that includes annual agricultural scholarships for local high school seniors. • Combat adverse effects of negative press surrounding the perceived mismanagement of the company. Secure renewal permits and realize a $27.1M annual economic benefit to the surrounding community.
• Develop and cultivate strategic relationships with local trade organizations to protect clients’ interests, while increasing clients’ public profile.
• Implemented a strategic plan for a flourishing AG business looking to expand its operation, grow its revenues, and have a beneficial impact on its community.
• Work with businesses within emerging industries to create strategic plans, methodologies, and communication plans to establish and broaden their economic footprint, while avoiding public misconceptions.
Doctors Medical CenterBusiness Development - Contract Analyst
Feb. 2010 - Jul. 2010Modesto, California AreaAs the Contract Analyst, within the Business Development Department, I pursued new business development initiatives. I also established and executed physician recruitment strategies. Some accomplishments included:
♦ Implemented and provided necessary feedback for a comprehensive settlement with the Department of Health Services. Improved efficiency for government reporting requirements. ♦ Assisted in the retention efforts surrounding all physicians in the facility. Drafted contracts that outlined their compensation and other terms of employment.
Various State LegislatorsLegislative Representative
Jan. 1994 - Dec. 1999CaliforniaActively represented various state legislators in the field as well as the Capitol. Delivered communication strategy, presentations, and other speaking engagements on their behalf. • Drafted compelling speeches and presentations on behalf of legislators. Motivated constituents to act and delivered the intended message.
• Attended events and functions on behalf of representatives. Maintained their position on key issues and forged new relationships within the community. • Directly introduced legislation and met all critical deadlines. Coordinated events and other press releases that outlined the key points of new legislation.
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