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Work Background
TalrooMarketing Communications Manager
Jul. 2023 - Oct. 2024Austin, Texas, United StatesStrategic Content and SEO Leadership | Marketing Communications, Content Creation, SEO Management
Tools used: Google Analytics, Google Search Console, Excel, HubSpot, WordPress, Canva, SEMRush, Cluvio, Sigma, Sprinklr, Storylane, SharePoint
- Coordinate and manage successful webinars featuring internal and external talent, achieving an impressive 38% average attendance rate.
- Collaborate with stakeholders on innovative and inclusive content creation campaigns such as case studies, reports, white papers, one-pagers, and decks. - Implement market research through focus groups and client interviews, contributing to the creation of effective strategies. - Implement advanced strategies for keyword research as part of the overall SEO plan resulting in higher search engine rankings.
- Develop and execute marketing strategies that included create engaging content to increase brand awareness and sales.
- Achieve a 29% average open rate for engaging monthly newsletters sent to clients and prospects. - Design effective nurture sequences for different applications, including content delivery, introduction, and post-event follow-up.
- Develop and implement a comprehensive content strategy that significantly increased brand awareness and customer engagement.
- Manage a team of writers to increase content production, leading to improved brand awareness.
- Leverage web analytics tools to gain insights into customer behavior and optimize marketing communications strategies.
TalrooMarketing Communications Specialist
Jul. 2022 - Jul. 2023Austin, Texas, United StatesEnsure brand consistency and create engaging content | Marketing Communications, Content Creation, Event Management
Tools used: WordPress, Asana, Microsoft Office, HubSpot, Hootsuite, Canva, Salesforce, Sigma, Cluvio - Develop and manage comprehensive content strategies, including case studies, emails, reports, newsletters, one-pagers, webinars, blog posts, social media content, press releases, and byline articles from inception to completion.
- Coordinate event logistics and provide critical support for sales teams with essential collateral.
- Create and implement processes to streamline content output and improve organizational efficiency.
- Utilize WordPress for website management and content publishing.
- Collaborate with the marketing team to ensure adherence to brand guidelines and maintain consistent brand messaging.
- Employ tools such as Asana for project management, HubSpot for marketing automation, and Hootsuite for social media management.
- Leverage Salesforce, Sigma, and Cluvio for data analysis and insights to inform marketing strategies.
-Manage cross-functional collaboration to enhance content creation and drive successful marketing campaigns.
MarkaazContent Manager
May. 2021 - Jul. 2022Austin, Texas, United StatesDrive comprehensive content strategy and brand consistency | Content Management, Startups, Cross-functional Collaboration
Tools used: HubSpot, Canva, Google Analytics, Jira, Outlook, Microsoft Office - Develop and manage a wide array of content, including blogs, investor decks, social media posts and graphics, podcasts, website and product updates, reports, newsletters, flyers, videos, press releases, and webinars.
- Collaborate with contractors and SEM and PR firms to ensure cohesive branding across all initiatives.
- Work closely with the product team, marketing coordinator, COO, CPO, business development department, and CEO to align content strategies with overall business objectives.
- Utilize HubSpot for marketing automation and CRM, Canva for graphic design, and Google Analytics for performance tracking and insights.
- Coordinate and oversee content creation processes, ensuring timely and high-quality output.
- Implement and manage project workflows using Jira, and maintain effective communication through Outlook and Microsoft Office tools.
- Lead efforts to enhance brand visibility and engagement through innovative content and strategic partnerships.
Export PortalContent & Social Media Manager
May. 2020 - May. 2021Glendale, California, United StatesStrategic leadership in content and social media management | Export Portal, Content Strategy, Team Management
Tools used: SmartSheet, Jira, Confluence, Slack, Trello, Canva, Zoho - Lead the content and social media departments, setting goals and strategies to align with organizational objectives.
- Plan, write, edit, and oversee all website content, collaborating with designers and developers to create new landing pages.
- Manage a team of international freelance writers to generate engaging blog content.
- Work closely with the Director of Operations to develop and implement protocols, organizational structures, and processes for efficient operations.
- Track and report on the performance of both content and social media departments, ensuring all goals set by upper management are met.
- Create and execute promotional and content strategies with targeted goals, collaborating with designers, developers, and the operations team.
- Develop branded identities and personas for Export Portal and associated projects.
- Assist the recruitment manager in finding suitable candidates for open positions within the content and social media departments.
- Conduct interviews and performance reviews in accordance with company policy.
- Audit and correct past content to maintain high-quality standards.
- Utilize tools such as SmartSheet, Jira, Confluence, Slack, Trello, Canva, and Zoho for project management and collaboration.
Export PortalContent Manager
Nov. 2019 - May. 2020Glendale, CaliforniaInnovative content and promotional strategy execution | Export Portal, Content Management, Team Leadership
Tools used: SmartSheet, Jira, Confluence, Slack - Create and execute promotional and content strategies with specific, targeted goals.
- Develop and conceptualize new web page designs, collaborating closely with designers, developers, and the operations team.
- Implement branded identities and personas for Export Portal and associated projects, ensuring cohesive brand representation.
- Assist the recruitment manager in identifying and hiring suitable candidates for open positions.
- Generate engaging blog posts and website content for Export Portal and associated projects.
- Conduct audits and corrections of past content to maintain high standards of quality.
- Lead and manage a team of international freelance writers to produce diverse and compelling content.
- Leverage tools such as SmartSheet, Jira, Confluence, and Slack for efficient project management and collaboration.
Export PortalCopywriter
Feb. 2019 - Nov. 2019Greater Los Angeles AreaComprehensive content creation and team management | Export Portal, Content Strategy, Quality Assurance
Tools used: SmartSheet, Jira, Confluence, Slack - Generate engaging blog posts for Export Portal and various associated projects.
- Develop and produce website content, ensuring alignment with brand guidelines and objectives.
- Conduct thorough audits and corrections of past content to maintain consistency and quality.
- Lead and manage a team of international freelance writers to deliver high-quality content.
- Utilize tools such as SmartSheet, Jira, Confluence, Slack, and other CMS platforms for efficient project management and collaboration.
Self-employedFreelance Writer
Mar. 2018 - May. 2021Greater Los Angeles AreaExpertise in journalistic and SEO content creation | Freelance Writer, SEO Strategy, Diverse Publications - Blend journalistic expertise with SEO knowledge to create on-brand, engaging, and search-engine-optimized content.
- Write for high school magazines, various blogs, and news sites, producing compelling and informative pieces.
- Feature work on several successful eCommerce websites, contributing to their online visibility and ranking.
- Craft content that balances reader interest and SEO requirements, ensuring high search engine performance.
Coalition TechnologiesCopy Strategist
Feb. 2017 - Jul. 2018Culver CitySEO Expertise and Client Success | Coalition Technologies, Content Management, Client Success
Tools used: SEO Tools, Social Media Management Platforms, CRM Software - Lead SEO content creation for clients, collaborating with freelance writers to deliver high-quality, optimized content.
- Produce SEO copy for both Coalition Technologies and its diverse client base, enhancing online visibility and rankings.
- Manage social media accounts for clients, developing strategies to increase engagement and brand awareness.
- Create documents and contracts to support the sales department, providing unique insights to capitalize on sales opportunities.
- Collaborate with a global team to ensure the success and satisfaction of clients, driving results through effective teamwork and communication.
UloopIntern
Jun. 2016 - Aug. 2016As an intern, I wrote timely, relevant, and interesting 800-word stories weekly to complete my ten week, 100-hour internship. See examples of my work in my portfolio, linked above.
California Polytechnic State UniversityStudent Assistant
May. 2015 - Sep. 2015I worked with Information Services at the PolyCard service desk. I made all the ID cards for the incoming students, took inventory, and distributed the ID cards, among other duties. With this job, I have gained experience with the CS Gold program and made flyers and other forms of advertising with InDesign and Illustrator.
California Polytechnic State UniversityStudent Assistant
Jun. 2014 - Jun. 2015San Luis Obispo, California AreaI worked in the ITS department with Tech Services as a student assistant. My duties included: Organization, paperwork, field work (cable termination, data connections, cable tracing, fiber splicing, etc.), paperwork distribution, etc.
Clark & TrevithickIntern
Jun. 2013 - Aug. 2014My duties included: Filing, organization, database updates. I worked heavily in Omega.
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