Damus Building SolutionsDivisional Manager
Oct. 2011 - Jun. 2021Caribbean Drive, Pt. Lisas• Pioneered the inception and growth of Damus Building Solutions, transforming it into the market leader in the roofing retail industry, showcasing entrepreneurial prowess from start-up to dominant market presence.
• Spearheaded a nationwide market expansion, elevating Damus Building Solutions to become the largest roofing retailer in the country. Implemented a successful export market strategy, to OECS region.
• Revolutionized industry norms by crafting a distinctive brand identity, garnering significant recognition with the Caribbean Addy Gold award in 2016. Redefined the industry's business practices through innovative branding. Collaborating with agencies to achieve year on year brand goals. • Orchestrated a potent social media strategy aligned with the brand, yielding remarkable results. During the first stay-at-home period, social media generated over 25% of projected revenue, showcasing the platform's pivotal role in business continuity. • Mentored, coached, and trained a dynamic team of 26 sales and marketing professionals. Pioneered online learning with a bespoke Enterprise course syllabus on Coursera
• Expertly analyzed budgets, set targets, and managed the Profit & Loss statement, achieving consistent year-on-year growth. Implemented Google Analytics and SEO to enhance financial decision-making, reducing overall marketing spend while increasing ROI from $19 to $76 per marketing dollar spent.
• Introduced cutting-edge machine learning technology, incorporating aerial drone measurement and estimating AI services to enhance customer experience and operational efficiency.
• Led the development of the industry's inaugural e-commerce website with customized order features, revolutionizing the customer buying experience and setting a precedent for the sector.
• Implemented a customer-centric strategy, resulting in increased data points and more efficient decision-making. Elevated customer satisfaction to 93%, coupled with multiple process improvements.