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Work Background
Consulting Business Owner
Renvi MarketingConsulting Business Owner
Sep. 2024Trinidad and Tobago
Member Board Of Directors
STAGES GroupMember Board Of Directors
Sep. 2021 - Sep. 2022Trinidad and Tobago• Primary responsibility for providing strategic counsel and direction across various critical functions, particularly in marketing and business development. • Leveraged comprehensive business acumen to provide valuable insights into the overarching strategy of the organization, contributing to informed decision-making processes. Involvement extended beyond marketing and business development to encompass a holistic understanding of the company's objectives and challenges.
Group Marketing Director
STAGES GroupGroup Marketing Director
Jul. 2021 - Jul. 2024• Successfully orchestrated the swift implementation of a comprehensive marketing and business development strategy across key territories (Jamaica, Barbados, Guyana and Trinidad and Tobago) within a remarkable three-month timeframe. • Spearheaded the structuring of four start-ups within the Group, paving the way for operational launches on projects totaling an impressive US$35 million within the competitive realms of the housing, commercial and hospitality industry. This included the business model and profitability plan for the proposed US$30M Four Points by Sheraton, a 4 star Marriot managed 153 room hotel at the Piarco International Airport, Trinidad. Hotel construction has begun with estimated completion by Dec 2025. • Contributed significantly as a key member of the Leadership team in securing equity funding, notably from SEAF. Skillfully developed and managed the portfolio, offering critical support during the due diligence process. • Led a successful change management initiative, steering the current team through a transformative shift to a cohesive Group structure. Implemented performance and operating standards, resulting in notable improvements in both. At start-up, developed KPI's for various divisions. • Market Expansion and Capacity Building - realigned the company's market entry into Guyana. Signed an MOU with local Associations to explore partnerships and capacity building. Also met with Qatari officials to form a partnership and seek opportunities in Guyana, Trinidad and Tobago and Suriname. • Established relationships with various brands such as LG (LATAM), UNICOMER (Business Solutions), DOMUS, Procore and others. These relationships were formed to secure preferential pricing for company projects while securing distributorship or reseller agreements to further enhance sales and cash flow
Solutions Director
Island Growers LimitedSolutions Director
Mar. 2016 - Jan. 2022Trinidad and Tobago• Co-founded and successfully established Island Growers, a vertical hydroponic micro-farm. • Implemented advanced technology to automate and control production inputs, achieving a remarkable 66% reduction in water and energy consumption for the micro-farm. • Structured multiple sales channels mainly retail, wholesale and direct selling to bars, supermarkets and restaurants. Sales margins were 75% consistently. Damaged or returned goods were 0.03%. Utilized Zoho to manage sales, inventory and customer relationships. • Demonstrated exceptional efficiency by generating just under 500 m² of yield within a compact 50 m² space, showcasing effective space utilization strategies. • Started as a solution to supply Mojitos to bars facing stock shortages, Island Growers evolved into a diversified herb production venture, demonstrating adaptability and strategic business expansion. • Pioneered resource-efficient practices, emphasizing sustainable and environmentally friendly methods, aligning with modern ecological standards and practices. • Delivered tangible outcomes through entrepreneurial vision, leveraging technology, sustainable practices, and strategic business decisions to drive the success of Island Growers in a competitive market.
Divisional Manager
Damus Building SolutionsDivisional Manager
Oct. 2011 - Jun. 2021Caribbean Drive, Pt. Lisas• Pioneered the inception and growth of Damus Building Solutions, transforming it into the market leader in the roofing retail industry, showcasing entrepreneurial prowess from start-up to dominant market presence. • Spearheaded a nationwide market expansion, elevating Damus Building Solutions to become the largest roofing retailer in the country. Implemented a successful export market strategy, to OECS region. • Revolutionized industry norms by crafting a distinctive brand identity, garnering significant recognition with the Caribbean Addy Gold award in 2016. Redefined the industry's business practices through innovative branding. Collaborating with agencies to achieve year on year brand goals. • Orchestrated a potent social media strategy aligned with the brand, yielding remarkable results. During the first stay-at-home period, social media generated over 25% of projected revenue, showcasing the platform's pivotal role in business continuity. • Mentored, coached, and trained a dynamic team of 26 sales and marketing professionals. Pioneered online learning with a bespoke Enterprise course syllabus on Coursera • Expertly analyzed budgets, set targets, and managed the Profit & Loss statement, achieving consistent year-on-year growth. Implemented Google Analytics and SEO to enhance financial decision-making, reducing overall marketing spend while increasing ROI from $19 to $76 per marketing dollar spent. • Introduced cutting-edge machine learning technology, incorporating aerial drone measurement and estimating AI services to enhance customer experience and operational efficiency. • Led the development of the industry's inaugural e-commerce website with customized order features, revolutionizing the customer buying experience and setting a precedent for the sector. • Implemented a customer-centric strategy, resulting in increased data points and more efficient decision-making. Elevated customer satisfaction to 93%, coupled with multiple process improvements.
Adjunct Lecturer (Part Time)
Trinidad and Tobago Hospitality and Tourism InstituteAdjunct Lecturer (Part Time)
Feb. 2011 - Sep. 2011Chaguaramas, Trinidad• Distinguished role as an Adjunct Lecturer, delivering impactful courses in Marketing, Communications, and Project Management at the introductory level for undergraduate students. • Formulated and refined comprehensive syllabi, ensuring the delivery of cutting-edge content that engaged and inspired students, fostering a solid foundation in marketing, communications, and project management. • Proactively facilitated student development by employing innovative teaching methodologies and personalized approaches, cultivating a dynamic learning environment that nurtured academic excellence and critical thinking skills. • Served as a valuable mentor in career guidance, offering strategic insights to students on potential pathways in marketing, communications, and project management. Provided actionable advice to help them make informed decisions about their professional journey.
Information and Communications Specialist
Family Court of Trinidad and TobagoInformation and Communications Specialist
Jan. 2010 - May. 2011• Led a team of five employees as the Head of Department, spearheading the introduction of new activities including policy development, brand building, and marketing communications to elevate the department's strategic focus. • Orchestrated customer service initiatives, achieving and maintaining an impressive 90%+ rating audited annually by an independent firm. Demonstrated commitment to excellence in service delivery. • Pioneered impactful outreach programs, collaborating with youth groups such as the Beetham Police Youth Group. Introduced mentoring initiatives where young individuals received guidance from sitting Judges and Magistrates, fostering positive community engagement. • Innovatively introduced a wellness program through event planning, enhancing the overall employee experience and prioritizing well-being within the department. • Collaborated with UNICEF to develop a compelling social marketing campaign aimed at encouraging fathers to actively participate in their child's upbringing. Demonstrated commitment to socially impactful initiatives and partnerships with international organizations.
Investment Promotion Coordinator
Tourism Development Company LtdInvestment Promotion Coordinator
Jun. 2006 - Dec. 2009• Spearheaded the analysis, development, and promotion of Tourism Investment opportunities in Trinidad and Tobago. Collaborated with local and foreign advertising agencies, yielding exceptional results, including facilitating over $50 million in investments and generating leads exceeding $300 million. • Innovatively crafted multiple investment promotion collaterals, enhancing the company's visibility and effectiveness in presenting opportunities to potential investors. • Strategically attended and organized the company's participation in key investment conferences such as ALIS and CHTIC. Executed multiple local roadshows, effectively showcasing investment opportunities to diverse audiences. • Prepared and presented compelling board papers and reports to relevant government committees for approval or funding, showcasing a track record of effective communication and strategic persuasion. • Led the drafting of pivotal policies, demonstrating a proactive role in shaping the regulatory landscape to foster a conducive environment for investment promotion.
Marketing Supervisor
Super Industrial Services LtdMarketing Supervisor
Jun. 2005 - May. 2006• Led a team of two employees as Department Head, overseeing the successful rebranding and promotion of SIS. Focused on innovative marketing strategies and employee wellness. • Orchestrated cohesive rebranding efforts for SIS, implementing impactful marketing strategies to enhance brand recognition. • Developed and executed new marketing strategies, contributing to company growth through targeted and effective campaigns. • Prioritized employee wellness, fostering a healthy workplace culture through tailored initiatives and programs.
Adjunct Lecturer- Marketing
School of Accounting and ManagementAdjunct Lecturer- Marketing
Jan. 2005 - Jan. 2007Part time lecturer in marketing and business communications
Assistant Operations Manager
Super Ten LtdAssistant Operations Manager
May. 2004 - May. 2005• Successfully managed 23 nationwide retail stores with 100+ employees, navigating challenges with resilience and achieving success. Emphasized optimizing the value chain, efficient strategy execution, and customer service management ahead of industry trends.
Research Assistant
University of the West Indies, St. Augustine CampusResearch Assistant
Jun. 2002 - Jan. 2004Trinidad and TobagoResearch assistant to Dr. Roger Hosein, Lecturer (Economics).

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