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Work Background
DivergenceExecutive Director Innovation
Dec. 2021 - Aug. 2024United States, Piscataway• Manage high-performing teams of experience designers, product managers, content strategists, and developers through agile product processes and lean methodologies to execute on user research, strategy workshops, data analytics, SEO/SEM product design, product marketing, integrated campaigns, MarTech solutions, and presentations.
• Team-building: Managed 13 digital strategists (4 of which were new hires), product designers, developers, data analysts, and project managers in creating innovative digital solutions setting the high-level strategy, resulting in a 2x boost in client satisfaction and project delivery efficiency and fostering collaborative environments.
• Key Contributor in data-driven initiatives and business metrics, resulting in a 40% increase in operations efficiency and a 25% reduction in time-to-market for new features, revolutionizing impact and helped grow business through reporting of areas of improvement of potential user problems.
• Implemented a real-time data-driven approach to define and monitor key performance indicators (KPIs) for design analytics, leading to a 230% enhancement in design OKRs.
• Strategic Thinking: driving operational improvements and strategic direction of departments, optimizing workflows, managing resources and improving development processes, resulting in outstanding work delivery within scope and budget.
The Digital PumpkinDirector Digital Innovation
Jan. 2018 - Dec. 2021United States, Warren Township• Managed teams of designers, product managers, technologists, and data analysts across a fast-paced, large-scale operation driving product initiatives across digital transformation projects. Guided solution delivery and process optimizations of innovation customers. Resource allocation of design and development teams to match software development lifecycles.
• Nurture relationships and cross-department collaboration to ensure seamless delivery from ideas to execution of strategic initiatives, resulting in 37% improvement in operational efficiency and project delivery for our customer deliverables in the calendar year.
• Optimized organizational strategies of innovation team, ensuring efficiency and high- quality outputs across all projects, increasing operational excellence. product/market opportunities and technology modernization of the developed solutions ensure product differentiation. Utilized customer feedback to help the entire product teams gain knowledge of the customer.
• Fostered an entrepreneurial initiatives for business innovation across the company, business units, and client' organizations with CMOs and CDOs on the latest technology innovations, trends, research, case studies, and findings through webinars, workshops, and white papers, helping marketing through thought leadership, sales strategies, collaboration, and stackholder management.
SWXSenior Director Experience Transformation
Aug. 2015 - Jan. 2018United States, New York• Led a team of 25 subject matter experts in user research, product design, delivering innovative end-to-end interaction design solutions (both web apps and mobile app UX design), standardizing design operations, evangelizing design and product best practices, streamlining design processes, and improving stakeholder management skills.
• Achieved 340% increase in product delivery efficiency by introducing pre-built design systems, leading to a more efficient delivery process and enhanced user experience, driving higher customer satisfaction and retention.
• Implemented data-driven design practices, leveraging analytics to inform lead optimization, research methodologies, with our qualitative research leading to translating data into the design of scalable solutions, strategic decision-making, better understanding of user behavior and optimizing user experiences.
• Created an innovation laboratory to lead customers into 0-1 product discovery and new technology exploration, including proof-of-stake blockchain (Ethereum and EOS), AR/VR/Virtual Environment creation, large display interactive solutions, RFID, and physical- to-digital e-commerce solutions. Also, delivering solutions to enterprise clients, helping design complex internal tools (the user experience as well as front-end UI)
BOLD LimitedSenior Creative Director of Experience Design
Jul. 2014 - Aug. 2024United States, New York• Led cross-functional UX research teams skilled in behavioral sciences, product and UX designers, and content strategists that analyzed customer segments to deliver cutting- edge HRTech solutions, fostering a culture of innovation and continuous improvement.
• Collaborated closely with C-suite executives to enhance user journeys, drive product adoption, and boost subscription growth, aligning design strategies with business objectives.
• Established design thinking methodologies and processes to improve efficiency and quality of design outputs across the organization. Evangelist for the user experience helped build bridges from interaction to delightful content experiences.
• Led an in-house team to build multiple product offerings and services to create candidate experience in hiring, onboarding, and retention. Responsible for product launches, GTM strategies, user adoption, revenue growth, data analytics, reporting and continuous improvements.
LogitechGlobal Director of Digital Commerce
Jun. 2009 - Jun. 2014United States, Newark• Spearheaded writing PRDs, product roadmaps, prioritizing the launch of new product through digital design and development lifecycles, product marketing schedules, and aligning strategies with internal and external stakeholders, broader business objectives, market trends, and technological innovations.
• Managed relationships with freelancers, 5-10 agencies and external vendors and partners, coordinating and negotiating contracts and optimizing budgets to maximize budget on digital initiatives.
• Collaborated cross-functionally with sales, merchandising, and product development teams to ensure the strategy to execution of website initiatives in accordance to the overall business goals and marketing strategies.
• Scaling SaaS operations by analyzing, tracking and prioritizing key metrics to streamline processes, enabling data-driven decision-making for optimized performance and growth.
InfuzVice President Executive Creative Director
Feb. 2008 - Jun. 2009United States, St. Louis• Established and refined design processes, ensuring efficiency, consistency, and high- quality outputs across all projects, while implementing performance metrics to drive continuous improvement of development lifecycles.
• Developed, executed and delivered innovative communication frameworks resulting in 2x growth in a CPG customer's audience growth through their omni-channel media reach.
• Recruited, mentored, and guided a growing team of designers and researchers. Standardized tools for product management, user flows, wireframing, and mockups, leading to an overall increase in project excellence and team productivity.
Blast RadiusSenior Digital Strategist
Apr. 2004 - Jan. 2008Canada, Vancouver• Drove strategic digital initiatives for a customer rewards program that improved program adoption, leading to a 2x increase in customer retention and a 145% increase in product adoption and customer acquisition for our clients. Transformed marketing strategies, driving unprecedented growth and category disruption.
• Pioneered the integration of advanced analytics and optimization tools, setting new company standards for performance marketing and data-driven design decisions.
• Conducted quarterly business reviews, leveraging data analytics to drive strategic decision-making and continuous improvement in digital initiatives.
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