DivergenceExecutive Director Innovation
Dec. 2021 - Aug. 2024United States, Piscataway• Manage high-performing teams of experience designers, product managers, content strategists, and developers through agile product processes and lean methodologies to execute on user research, strategy workshops, data analytics, SEO/SEM product design, product marketing, integrated campaigns, MarTech solutions, and presentations.
• Team-building: Managed 13 digital strategists (4 of which were new hires), product designers, developers, data analysts, and project managers in creating innovative digital solutions setting the high-level strategy, resulting in a 2x boost in client satisfaction and project delivery efficiency and fostering collaborative environments.
• Key Contributor in data-driven initiatives and business metrics, resulting in a 40% increase in operations efficiency and a 25% reduction in time-to-market for new features, revolutionizing impact and helped grow business through reporting of areas of improvement of potential user problems.
• Implemented a real-time data-driven approach to define and monitor key performance indicators (KPIs) for design analytics, leading to a 230% enhancement in design OKRs.
• Strategic Thinking: driving operational improvements and strategic direction of departments, optimizing workflows, managing resources and improving development processes, resulting in outstanding work delivery within scope and budget.