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Work Background
RentlioHead of Marketing
Mar. 2023
TreblleHead Of Marketing
Mar. 2022 - Mar. 2023Zagreb, CroatiaI worked as a Head of Marketing at a Croatian SaaS company Treblle. Helping Tech leads and API practitioners work more efficiently with their APIs. Key responsibilities:
> marketing and growth strategy
> budgeting
> building brand awareness
> handling PR, creative, content, and performance agencies and outside collaborators
> performance campaigns (Google, Facebook, Twitter, Reddit, Apple Search Ads)
FIVEGrowth Marketing Specialist
Oct. 2021 - Mar. 2022Zagreb, CroatiaI was working as a growth marketing specialist in the performance team mostly with clients from the US market. Key responsibilities:
> Facebook advertising campaigns focusing on acquiring new users. Creative A/B testing
> Google Ads - both search and display ads with the main focus on acquiring new users
> Apple Search campaigns
> Performance tracking through Google Analytics, Data Studio, Mixpanel > Attribution tracking through Singular, Appsflyer
> Go to market strategy development - through market and competition research, definition of a buyer persona, setting up and defining KPI-s, defining the user acquisition approach, and campaign execution
WoltMarketing Manager Croatia
Jun. 2019 - Oct. 2021ZagrebPerson in charge of all online and offline activities on the Croatian market.
I was also handling the same position for the Slovenian market for the first 6 months after the market was launched. Key responsibilities:
> budgeting/budget management (monthly, quarterly, yearly)
> forecasting volumes, and user acquisition
> strategic planning of online and offline campaigns
> reporting to the local GM and central marketing team from Finland
> consumer and market research
> execution of brand awareness campaigns based on market and consumer research and historical data
> strong focus on gaining market share, user acquisition, and keeping high levels of user retention through CRM activities, incentive programs, and online (acquisition & re-targeting) campaigns
> in charge of collaboration with and coordination of the central user acquisition (performance) team
> overseeing efficiency through main KPIs like conversion rates, CPFTU (advertising perspective), and blended CAC (total marketing budget perspective)
> management of local media agencies (PR, media buying, creative), and responsible for all PR media inquiries
> marketing team management and mentoring
Envy CroatiaAccount Manager
Nov. 2018 - Jun. 2019ZagrebAccount Manager for key clients from the event industry, FMCG, and hospitality.
Person in charge of Social Media strategy for clients like Ultra Europe, World Club Dome, World Club Dome Korea, Windays conference, and many more. Key responsibilities:
> Account management with a focus on meeting the wishes and needs of clients from local markets and the United States, Germany, and Korea.
> The core business was social media management and advertising - planning, executing, monitoring, and optimization of Facebook and Instagram campaigns. In addition to that, I was present at all the events, helping with the organization.
> Management of digital campaigns, from strategy setup and planning to execution and optimization.
Strategic planning of online campaigns with a focus on increasing the client's user base and improving sales.
> Copywriting, content publishing, and creative concepts production together with a team of designers.
> Community management on Social Media channels, and customer support through client's CRM systems.
> Project management of one-off projects such as website development. I was the main person of contact and the link between the client, teams of developers, and teams of designers.
> Management of video and photo teams at events.
Envy CroatiaJunior Account Manager
Jul. 2016 - Nov. 2018
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