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Work Background
Accenture Song (UNLIMITED Group)PR & Communications Lead
Sep. 2020SingaporeResponsible for all communications efforts across matrix organisation with 7+ agency brands. Hired to drive strategic growth with the goal of a successful sale, which culminated in our acquisition by Accenture Song in 2024. Spearheading all media, reporting, and monitoring initiatives, delivering critical insights and actionable recommendations directly to the C-suite on a bi-monthly basis. Led branding efforts that transformed the company’s employer reputation, boosting positive employer perception by 50% over two years. Impact: Drove a 47% improvement in public perception compared to competitors, solidifying a stronger market presence and positioning the brand as a top choice for talent and clients alike. Won The Drum ‘Agency of the Year’ 2023, 2024 and many more.
Publicis GroupePR Lead Publicis Groupe
Jan. 2019 - Jul. 2020London, United KingdomChosen to join by the CEO of Publicis Groupe UK as part of wider business strategy. Reported to Global Head of Communications with dotted line to CEO. Responsible for both Publicis Groupe UK and agency brands: Saatchi & Saatchi Worldwide and UK, Leo Burnett Worldwide and UK and Fallon. Constructed and executed plans for Publicis Groupe UK, CEO Annette King (12% + awareness via Google Trends per month) Saatchi & Saatchi (21% +) and Leo Burnett London (42%+)
The Media FoundrySenior Account Manager | PR | Profile Building | Media Relations | Brand Awareness
Jun. 2018 - Jan. 2019London, United KingdomChosen by the Managing Director to join as the main point of contact for onboarding clients and new business. Clients include Direct Line Group, Gravity Road, Superbrands, MESH Experience, RPM, DAM Digital and Autologyx
PumpkinSenior Account Manager | PR | Profile Building | Media Relations | Creative Campaigns
Mar. 2018 - Jun. 2018London, United KingdomPumpkin is a B2B PR agency for advertising, media, creative, digital agencies and brands. Clients included M&C Saatchi, Ogilvy, McCann Worldgroup, Itv, Momentum Worldwide, PMK•BNC, The Specialist Works, WPP and more.
PumpkinAccount Manager
Jan. 2016 - Mar. 2018London, United Kingdom
Bompas & Parr Studio LtdBrand Account Manager
Jan. 2014 - Jan. 2016London Area, United KingdomClients included: Marks & Spencer, Diageo, Singleton, Facebook and more - Project managed London’s first breathable cloud of gin and tonic bar in Borough Market
- Oversaw project for Facebook lighting up the London Eye to reflect the nation's political data
- Launched the UK’s British Museum of Food (BMOF) at London's Borough Market
Penhaligon'sMarketing Executive
Jan. 2013 - Jan. 2014London Area, United Kingdom
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