Strategic and results-driven communications leader with 10+ years’ experience in B2B communications across high-growth sectors. I’ve built reputations for some of the biggest challenger brands at various stages of their business cycle, delivering measurable results across EMEA and APAC. I understand what best-in-class communications looks like and what brands need to do to connect with audiences, drive growth, and proactively lead with creativity to get content cut-through.
A trusted advisor to C-suite executives, I specialize in brand, internal, and external communications - always focusing on high-impact messaging to tackle challenges. Named one of Management Today’s 35 Women Under 35, I am known for my creative problem-solving abilities, meticulous attention to detail, and consistently delivering earned visibility and strategic solutions that align with business objectives and growth.
In my most recent role, I took the Unlimited Group - a brand with zero market presence - with the clear goal to position the company for acquisition. I spearheaded a complete overhaul of processes, strategies, and delivery methods, culminating in the successful sale to Accenture Song in 2024.Key achievements aligned with business goals included: 47% increase in media coverage, 56% surge in website traffic year-on-year, 28% rise in positive coverage, 23% year-on-year revenue growth, 800% increase in clients valued over £1m, and multiple award wins.More...